On January 15, Zhijie Auto posted on its official account that the factory is working at full capacity to ensure high-quality delivery. This subsidy is mainly for users who place a subscription between November 28, 2023 and January 15, 2024, and can enjoy the subsidy if the waiting time is more than 6 weeks, 200 yuan per day, and the maximum subsidy is 10,000 yuan. Previously, on relevant forums and social platforms, there have been a lot of delayed deliveries of the Zhijie S7 and non-delivery in the order of the order, and the delivery of the Zhijie S7 is difficult, which has become the first "hurdle" encountered by the first model of this new brand.
And we have seen that many users who have placed orders have said that due to the uncertainty of the delivery time, whether they can pick up the car before the year has become a problem. Therefore, for the sake of insurance, some of them choose to unsubscribe from Zhijie S7 and choose other new cars with relatively certain delivery times, which also makes Zhijie S7 lose a certain number of orders for this new car.
As you may know, the Zhijie brand, like the previous Wenjie brand, is a new new energy and smart car brand jointly established by Huawei and Chery Automobile, with Huawei providing the core technology and design, and Chery Automobile being responsible for vehicle production. Therefore, as the first product launched by the two companies that have just started to cooperate, it seems that it is indeed not as "silky" as the Wenjie brand in terms of delivery, that is to say, the "run-in period" between Huawei and Chery does not seem to have passed.
So now, the delivery of Zhijie S7 has become a problem, and it has even affected the market and consumers' recognition of the new brand of Zhijie, what is the problem? There is no doubt that Huawei, as a technology supplier, will eventually fall on Chery's side in the production of products, so on the surface, it seems that the delivery of new cars is difficult and has nothing to do with Huawei, but the actual situation may not be so simple.
As we all know, in the process of cooperation between Huawei and Cialis, Huawei occupies an absolute dominance, and even at the press conference of the Wenjie brand, it was Huawei Yu Chengdong who was the main speaker, and the word Huawei appeared directly on the test drive of the Wenjie brand model.
If it weren't for Huawei's Xu Zhijun's famous internal speech of "insisting on not making cars", he also emphasized: "Huawei" or "Huawei" cannot be used on the appearance of the whole vehicle, and it was emphasized that "Huawei Wenjie" and "Huawei Aito" cannot be used, and the spearhead was directly aimed at the Wenjie brand, which completely shattered Yu Chengdong's dream of attributing the Wenjie brand to Huawei, maybe the current Wenjie brand is Huawei's subordinate brand. So if you follow the situation of the Wenjie brand, Huawei must be dominant.
There are two theories about the difficulty of delivering the Zhijie S7. The first is that because Huawei and Chery are still in the run-in stage, Chery's product standards and requirements for Huawei cannot be fully matched, and Huawei's quality control requirements are relatively high, so Chery has not yet met Huawei's requirements in terms of technology, so the delivery of new cars has been delayed.
Another way of saying it is actually more "dark", that is, as mentioned earlier, Huawei occupies an absolute dominant position in the cooperation with Cialis, or in other words, many times, Huawei is helping Cialis "take charge". Therefore, the production capacity of Cialis is prioritized for the Wenjie brand models, because only the Wenjie brand gives Cialis the opportunity to stand up in the new energy vehicle sector.
However, Chery Automobile, as a large-scale car company with monthly wholesale sales of 200,000 units and a large proportion of exports, will obviously not be at the mercy of Huawei, that is to say, Chery Automobile may not fully comply with Huawei's requirements and arrangements. Because Chery still has its own products to produce, and the production capacity itself is not sufficient, if Huawei still has a lot of requirements, then Chery Automobile has every reason and confidence to temporarily slow down its support for the Zhijie brand and focus its work on its own brand.
An interesting thing is that Chery and Huawei cooperated to launch the Zhijie S7 at the same time as the product of the EOX platform, Chery itself also launched a new car Xingtu Star Era ES (1988-33.980,000 yuan), * and Zhijie S7 (2498-34.980,000 yuan) is highly overlapping, and many ** peers also compare these two cars with competing products. In December, although the sales volume of the Star Era ES was 740 units, the delivery of the Star Era ES seemed to be quite smooth, and the car could be picked up in about 15 days after the order, and there were even existing cars in some stores. Therefore, some comments questioned whether Chery "stumbled" in the production process of the Zhijie S7 in order to make the sales of the Star Era ES better, making it difficult to deliver.
Of course, the above two statements are the arguments drawn from some comments on the Internet, if we are to judge, we prefer to believe that Huawei's quality control is relatively strict, and the early production line adjustment and process adjustment are difficult to meet Huawei's requirements. But there is another point worth paying attention to, Chery is one of the top brands in terms of product quality reputation among independent brands, and it stands to reason that its own production process and quality control should not meet Huawei's standards, so it is not easy to judge now.
All in all, Huawei and other brands cooperate to build cars and launch various "world" brands, which is still a great test of Huawei's ability to cope, such as Cialis and Jihu, which have no independent viability in nature, and it is a good way to survive by relying on Huawei, so the degree of cooperation with Huawei may be relatively high. However, a brand like Chery, which has excellent sales and achievements in the field of new energy vehicles, may not be willing to hand over its "soul" to Huawei, and it may take a certain amount of wisdom and time to cooperate.
In any case, as the first model of the Zhijie S7 brand, delivery efficiency is a big problem, because in the highly competitive domestic automobile market, a new car on the market cannot form sales in the short term, so many wait-and-see consumers will have doubts, and then choose other models. If the first model ends dismally, how many opportunities are there for the white-hot domestic new energy vehicle market to turn around?