The much-anticipated Chery pickup will be coming soon.
A few days ago, some foreign media ** a group of Chery's new medium-sized pickup hypothetical pictures, its front face looks like Beijing Hyundai Tucson L, the interior height is close to Tiggo 8, from the headlights, taillight group and interior refinement, it is likely to be positioned in the high-end, competing products may be JMC Ford Ranger Ranger this price model. Foreign media also said that the new car is expected to be released in early 2025, and in addition to domestic sales, it will also be exported to other countries and regions in addition to North America, including the Middle East, Latin America, Asia-Pacific, Europe and other markets.
In recent years, pickup trucks have rapidly evolved from niche models to mass models. In the United States, where per capita car ownership is very high, the top three best-selling models in 2023 are pickup trucks, and in 2022, they are Ford F-Series, Chevrolet Sorod, and Ram pickups, with annual sales of more than 1.5 million units in these three models alone.
Why are pickup trucks so popular in the United States? Pickup trucks are often used to carry goods and equipment, and often walk in harsh environments, requiring vehicles to have a high carrying capacity, so the quality is more reliable and reliable. In addition, compared to trucks, the progress of luxury and passenger pickup trucks is accelerating, and the comfort of pickup trucks is no longer significantly inferior to that of sedans and SUVs. But domestic sales have not yet come up, partly because of the policy, pickup trucks are registered as trucks, such as in Beijing, pickup trucks are not allowed to enter the fifth ring road at 6-23 o'clock every day, which is inconvenient.
However, the multi-functional advantages of pickup trucks are obvious, and new energy has also begun to bless pickup trucks (such as Geely radar is pure electric power, Changan Hunter is extended range power), and in the long run, domestic restrictions on pickup trucks will be gradually relaxed, and this niche type will become a popular type sooner or later.
At present, the leader of domestic pickup trucks is the Great Wall, the sales of the Great Wall family can basically account for 50% of the total sales of pickup trucks, and other models are also catching up, such as Geely and Changan, and now Chery is also about to launch pickup trucks.
Why does Chery build pickup trucks? First, car companies that produce pickup trucks are often considered by consumers to be durable and reliable in quality, which is conducive to improving their image; Second, the experience accumulated in making pickup trucks has a certain overlap with the construction of off-road vehicles, which is convenient for all categories of cars in the future; Third, Chery has the most mature sales network overseas, and pickup trucks can also sell quickly, and the profits of pickup trucks are higher than those of sedans and SUVs, which is conducive to increasing profits.
Let's take a look at the hypothetical picture of Chery's new medium-sized pickup truck by foreign media.
Judging from **, the new car is expected to be a two-row seat + standard-length cargo body version, equipped with black wheel arches, large wheels, and roof racks.
In terms of appearance, the new car generally adopts the family style of the Tiggo series, but the middle mesh looks like a Tucson L, and the left and right sides are integrated into the dot-matrix light clusters, showing a strong sense of recognition and technology. The front bumper part has a through-type middle mesh decoration, and the left and right sides are upturned, and the oblique stripes add a touch of avant-garde and new energy feeling, and the front bumper part has a large approach angle and silver guard, with elements such as the flat lower grille of the inverted trapezoid, which further enhances the sense of hierarchy and hardcore.
On the side of the body, the new car adopts relatively muscular lines, and the relatively rounded front bonnet leads to a multi-section curved front wheel arch decoration, and the rear wheel area decoration of the rear bucket section is also consistent to form a correspondence. The multi-section lines under the doors are also quite three-dimensional, with large-size wheels and ultra-high ground clearance elements, taking into account all aspects of the attributes, while providing a rich exterior color scheme, showing a youthful attitude. At the rear, the taillights adopt a unique longitudinal shape, similar to an inverted triangle structure, and the interior has a multi-layered red and gray light source, which is highly recognizable.
In terms of power, the new car may have a variety of power forms covering internal combustion engines, plug-in hybrids, and pure electric vehicles.
Foreign media also said that this pickup truck may be classified as Chery's Kairui sub-brand, which has low credibility, because this is a mid-to-high-end pickup truck model, and Karry will only operate entry-level commercial vehicles below 100,000 yuan.
From the point of view, the size of the wheels of the pickup truck is scary, JMC Ford Ranger Ranger Ranger and Great Wall Cannon are provided with 17-inch and 18-inch wheels for selection, **This wheel ratio on the **, currently 20 inches start, looks weird. As we all know, whether for cost, performance, and off-road performance considerations, the wheels of a pickup truck cannot be too large (only very thick), so in fact, it will most likely shrink the hub in the market.