The lack of conference operation is the main reason why the barter company cannot continue to operate, and the conference operation is the only way for the barter company to continue to develop steadily.
The bosses or founding teams of most barter companies do not have the awareness, common sense and ability to operate meetings. As a result, the company's business was half-dead, disheartened, unprofitable, and had to end miserably and lose money.
I regard it as the tenth cause of death because there is no business of various meetings, and the barter company does not operate or does not operate at the meeting, and there are many barter companies that close because there is no meeting operation or no meeting operation. Later will provide rescue and ** methods --- the operation of various meetings.
I have some superficial experience in conference management, and I will slowly share it with you, and it will be very happy if I can help people in the industry.
There are many meetings in business management, each with its own function and role, and based on my experience, the following meetings are indispensable in order to do a good job in the steady operation and sustainable development of barter companies.
Marketing morning meeting.
Second morning meeting. Evening meeting.
Weekly business meeting.
Monthly business analysis meeting.
Monthly business summary and kick-off meeting.
The marketing morning meeting is the most important meeting.
Today, let's talk about the marketing morning meeting, and then slowly share with you several other conference management methods, key points, and precautions.
The business purpose of the morning meeting:
The morning meeting is an important platform for the business operation of the sales-oriented company, the first step of the company's regularization construction, the morning meeting is a window to show the company's style to all employees of the company, a carrier to unite people's hearts and improve cohesion, a classroom for disseminating professional knowledge and teaching business skills, a platform for publicizing the company's culture and system, a place for discovering talents, cultivating talents and selecting talents, and a stage for talent training and growth.
Among the various marketing organizations, insurance companies have been very successful. If you think about it, insurance is the most difficult commodity in the world to sell, and insurance companies still sell it well when a piece of paper is exchanged for a lot of cash. Insurance marketers are the lowest entry threshold in all kinds of marketing organizations, so generally speaking, older and less educated aunts are trained by insurance companies to become sales masters. The insurance company's salesman is paid the lowest, without any guarantees, without a basic salary, and is able to make people attend meetings every day. All this is unimaginable without high-quality morning meeting management.
Of course, there will also be a list of aspects of various conditions and treatment of some insurance companies that are not as good as other types of marketing organizations, and will not list them one by one.
Under such circumstances, insurance companies have developed vigorously in the past 30 years, insurance has been greatly popularized, and insurance depth and insurance density have made great progress. Don't we need to learn from the management methods of insurance companies without prejudice?
The success of the insurance company's operation is due to the success of the morning meeting.
The vast majority of the industry leaders who command the marketing army of insurance companies have grown up from the morning meeting and have reached the peak of their careers step by step.
The business model of barter has many similarities with insurance--- it needs to change the customer's thinking mode, needs some customer relationships, and needs to promote the closing order in a timely manner, so it is suitable to use the meeting business model of the insurance company's morning meeting.
Participants in the early morning meeting:
All employees of the barter company need to participate in the morning meeting, especially the employees of the marketing department must participate in the whole process, and the employees of other departments and positions should also participate as much as possible, which many companies do not pay attention to, in fact, everyone participates, so that everyone can keep up with the rhythm, be familiar with the company's business culture and business philosophy, keep in line with the marketing department, and experience the nature of the work of the marketing department and the difficulties in the work, so that the front and rear lines will have more understanding and tolerance, get along more harmoniously, and cooperate more tacitly.
The time of the morning meeting.
Generally, sales-oriented companies have a single holiday, working normally from Monday to Saturday and having a day off on Sunday. Therefore, it is recommended to hold an early morning meeting from Monday to Friday, and no morning meeting can be held on Saturday to give employees a moderate time to relax and eliminate the tension of the week.
Duration of the morning meeting:
Generally speaking, 40 minutes is better, 8:30-9:10 or 9:20. Some people will definitely ask how there is so much time for meetings, and it is better to run the market and play telemarketing when there is time, in fact, this perception is very wrong. First of all, you look at how your company is giving all the time to its employees and giving them free rein, how are they performing with such a sufficient amount of time? If the performance isn't satisfying you, I can say with a high degree of certainty that it's because the company isn't running a conference business. Or will not be a conference operator.
The process and function of the morning meeting:
1. Say hello; 2. The host introduces himself;
3. Opening remarks;
4. Corporate culture is recited together;
5. Yesterday's performance report;
6. Signed a contract yesterday to share;
7. Workload inspection and review;
8. Knowledge lectures or question answers;
9. Publicity of the company's government decrees;
10. Motivational slogans and the end of the morning meeting.
Say hello in the morning. 
Morning meeting content:
Barter professional knowledge lecture: Since it is a barter industry, the history and future development trend of barter, various related news, industry news, industry trends, etc. are all the content that needs to be talked about in the morning meeting.
Business knowledge: Barter is a subdivision of business, all-encompassing, practitioners need to have an understanding of various industries, when a business miscellaneous, it is possible to become a barter expert. It is very necessary for barter practitioners to learn some business knowledge in the morning meeting.
Business etiquette: more than 90% of the customers of barter companies are the bosses of small and medium-sized enterprises, the bosses of individual industrial and commercial households, this group is relative to the whole society, and the etiquette requirements for dealing with the world will be higher, so the barter wants to deal with this group smoothly, the basic common sense of business etiquette, the basic norms to understand some, so as to deal with these bosses more smoothly.
Sales skills: As the saying goes, it is not difficult for those who will not be difficult, sales is an industry that deals with people, because the barter is a person's temperament, education and cultivation, to deal with various personality tempers, living habits of the boss, it is inevitable that they are often in the predicament of not knowing how to say and how to do, full of challenges, so it is very necessary to learn professional sales knowledge and master basic sales skills.
Knowledge: Be a person first and then do things, deal with things first deal with the mood, the success of doing things is the success of being a person, so the skills and knowledge of dealing with the world are also very important, and most of the barterers have not received this kind of knowledge training before their work experience and life experience, and they will learn a little knowledge of doing things early in the morning, which is very helpful for sales success.
Sale. 
Precautions for early morning meetings:
1. The attention of the highest level of the company is very critical and important, because only the highest level attaches importance to the management of the morning meeting will be respected, otherwise, it will often be interrupted, changed, or even canceled;
2. There must be a fixed time and place;
3. There must be a special person and a special team responsible for the operation, so as to maintain the continuity of style and content;
4. Mobilize all employees to actively participate, participation can improve recognition, increase responsibility, and improve cohesion;
5. A strict meeting system must be established, because there is no system, once the freshness passes, the enthusiasm of employees is reduced, and they will not participate in the morning meeting at will, and the participation rate is low and cannot be operated.
As long as the top management attaches importance to the operation of the morning meeting, even if the operation is not good at the beginning, as long as the operation is carried out first, and the experience is constantly summed up in the process of operation, and the deficiencies are corrected, it will naturally gradually get better. As long as you insist on holding a morning meeting every day, your barter company will slowly become operational.