Luckin psychological price 99
Can you believe it? A cup of coffee can reveal your inner secrets!
Xiao Zhang, a young white-collar worker who is busy in urban office buildings every day. Before the first rays of sunlight in the morning had completely fallen, Xiao Zhang was already standing at the door of Luckin Coffee, holding a 9$9 voucher to get ready to start the most enjoyable moment of his day – a glass of American.
Xiao Zhang always thought that he chose Luckin only because it was cheap and fast, until one time, while waiting for coffee, he accidentally caught a glimpse of himself in the mirror: those eyes full of expectation, as if waiting for something important. Xiao Zhang suddenly realized that what he was looking forward to was not only a cup of coffee, but also a sense of ritual for life.
This sense of ritual reminds him of a question: Are our consumption decisions really just based on **? Or rather, 99 yuan, is it really just the cost of coffee for him?
No, it's much more than that. 9.9 yuan is a psychological price satisfaction for Xiao Zhang. It is neither high nor low, which just meets Xiao Zhang's psychological expectations for his daily consumption. This ** will neither make him feel too extravagant, nor will it make him feel too cheap. It's like a just right hug, allowing Xiao Zhang to find a little solace in his busy life.
So, did you have a similar experience? Have you ever found your psychological comfort zone at some point?
Psychologists tell us that everyone's psychological price point is different. It is affected by a variety of factors such as our growth environment, income level, consumption concept, etc. And finding this psychological price is like finding a key to open the door to happiness.
Back to Xiao Zhang's story. One day, the price of Luckin Coffee went up, originally 9The $9 American is now $15. Xiao Zhang hesitated, he was no longer the one who walked into the coffee shop without hesitation every day. He began to think, is this cup of coffee really worth the extra 5 yuan he spends?
After some struggle, Xiao Zhang finally chose to continue the purchase. But he found that the coffee after the price increase did not bring him more satisfaction. Instead, he felt a sense of loss. It turned out that what he really cared about was not the 5 yuan, but the share and 9The happiness brought by the psychological price of 9 yuan is closely linked.
This story tells us that the psychological price point is not just a number, it is an emotional sustenance. When ** exceeds our psychological expectations, we may no longer feel satisfaction and happiness, but loss and insecurity.
So, the next time you're spending, you might as well ask yourself: Does this ** meet my psychological expectations? Can it bring me true happiness and fulfillment?
Consumption decisions are not only a comparison, but also a dialogue with one's own heart. Find your psychological price point, find your happiness code.