With the deepening of the Spring Festival holiday, the tourism market has ushered in a new round of prosperity. On February 12, Fliggy, a leading domestic travel platform, released data showing that the number of bookings for tourism products, including domestic and international hotels, train tickets, air tickets, route tours, scenic spot tickets, etc., has reached a new high for the Spring Festival on the platform. This trend not only highlights the strong recovery of the domestic tourism market, but also reflects the gradual recovery of the international tourism market.
According to data from the Fliggy platform, domestic long-haul travel showed strong growth momentum during the Spring Festival. Up to now, the number of domestic orders for medium and long-distance tours during the Spring Festival has increased by more than 150% compared with 2019, showing that tourists' enthusiasm for long-distance travel has not diminished. Among them, the number of bookings for customized travel products has increased by nearly 800% compared to 2019, reflecting consumers' pursuit of personalized and high-quality travel experiences.
In terms of international tourism, although the global epidemic has not completely subsided, some countries have gradually opened up their tourism markets, attracting the attention of many Chinese tourists. According to the data, the number of hotel room nights during the Spring Festival for travel to Malaysia, Qatar, Egypt and other countries has doubled on the basis of 2019. The official announcement of the visa-free news a year ago has undoubtedly injected new vitality into outbound travel during the Spring Festival, and the number of bookings for travel products from the Maldives, Malaysia and Singapore, which have been visa-free for Chinese tourists, has exceeded the same period in 2019.
It is worth mentioning that people's enthusiasm for quality play is also rising. During the Spring Festival, the number of room nights in high-star hotels in China increased by nearly 150% compared to 2019, showing tourists' pursuit of high-quality accommodation experience. This trend not only reflects the background of consumption upgrading, but also brings new development opportunities for the high-end hotel market.
Industry experts believe that the popularity of the Spring Festival tourism market is due to the combined effect of many factors. On the one hand, with the effective control of the epidemic, people's confidence in travel has gradually recovered; On the other hand, the innovative services and products of the ** travel platform have also brought new vitality to the market. In addition, the introduction of the visa-free policy and the gradual opening of the international tourism market have also provided tourists with more choices.
Data support: Tianyancha).
Looking ahead, with the further improvement of the global epidemic situation and the gradual recovery of the international tourism market, it is expected that the tourism market will usher in a broader space for development. At the same time, the tourism platform also needs to continuously innovate service models and improve user experience to meet consumers' growing demand for high-quality tourism.