Domestic machines were once despised, but they defeated OPPO and vivo, ranking 4th in the world!
Some time ago, several market research agencies released data on the smartphone market for the fourth quarter of 2023 and for the whole of 2023.
Data shows that in Q4 2023, global smartphone sales were 326.1 billion units, an increase of 85%；For the full year of 2023, global smartphone sales were 115.2 billion units, down 38%, a 10-year low.
In this case, most mobile phone manufacturers are declining in sales, after all, the overall market situation is not very good.
However, there is a national mobile phone manufacturer that has soared to the sky, becoming the biggest loser in 2023, and even defeated OPPO and vivo in the global market, becoming the fourth in the world after Apple, Samsung, and Xiaomi.
The most interesting thing is that the mobile phones of this national mobile phone manufacturer are basically not sold in China, but mainly in foreign markets, where sales account for almost 100%.
At the same time, when this mobile phone manufacturer was advertised abroad, many netizens looked down on it, thinking that everyone's mobile phone was low, sold so cheaply, similar to a copycat machine, it would definitely be eliminated.
This manufacturer is none other than Transsion, as shown in the image above, this graph from TechInsights, which shows that the top five manufacturers in the world in 2023 will be Samsung, Apple, Xiaomi, Transsion (along with Tecno, Itel and Infinix) and Vivo.
Among them, the sales volume of transoceanic was 94.4 million pieces, with a share of 82%, an increase of 30% over the previous year, the largest increase among the top five brands, is undoubtedly at the bottom of the list.
For those who follow the mobile phone industry, Transsion should be well-known, but for those who don't follow the mobile phone industry, you may be confused: what kind of brand is this? In fact, it is also a national brand.
It is said that this is a new company created by the original national team of Bird mobile phone, this company was founded at the beginning of the main foreign market, especially in Africa and other backward regions, began to produce mobile phones, but also mobile phones, is the kind of cottage machine that was once popular in the domestic market, ** cheap but fully functional, four cards and four standby, the sound of external play is louder than a single box, it is that kind of sound.
For the African market, TranGod has also made some optimizations, such as making black people look whiter and more beautiful when taking pictures, so it is very popular in Africa, Latin America and other markets, and is known as the king of African mobile phones.
Later, Transsion acquired brands such as ITEL and Infinix to develop the markets it occupied in Africa, Latin America, and India, and then entered the smartphone market.
The main market for mobile phones is mobile phones under 200 yuan, so in some underdeveloped areas, many consumers can buy this kind of mobile phone, so Transsion not only sells well for traditional mobile phones, but also sells smartphones very well, and the sales are still increasing, and it has now become the fourth largest company in the world.
It can be seen that as long as you find the right market, find out the needs of users, start from the low-end market, start from the foreign market, do not rely on the big market of China, there is no crazy volume of the Chinese market, no matter how big the opportunity, have other countries' mobile phones learned?