On February 23, the launching ceremony of the 2024 "Jingxi Consumer Festival" was held at the Fahai Temple Mural Art Museum. The 2024 Western Beijing Consumption Festival will focus on the theme of "Surprises in Western Beijing", plan and carry out a variety of cultural, commercial, tourism and sports activities, which will run throughout the year, bringing together high-quality resources such as major business districts and scenic spots in Shijingshan District, and igniting consumption vitality with sincerity and welfare.
A new look, enjoy shopping and add momentum.
The 2024 Western Beijing Consumption Festival will help the brand renew and upgrade with three "renewals". The first is to renew the overall image. The BWIC Consumer Festival brand logo and full VI set have been upgraded to present a new brand main visual identity. The second is to renew the brand slogan. Based on the advantages of regional characteristics, with the theme of "Surprises in Western Beijing", it will be used as the main line to connect the year-round activities and further deepen the emotional connection with consumers. The third is to renew the launch of the "Jingxi Surprises" WeChat mini-program and ** account, as the main communication position, integrating surprise activities in the whole region, realizing online and offline interaction and topic dissemination, so that consumers can get the latest and most complete consumption information of Shijingshan's eating, drinking and entertainment in one stop.
Keep broadcasting and play with you all year round.
Focusing on traditional Chinese festivals and important consumption time nodes, we carefully plan themed consumption activities with different characteristics in five seasons. In the ongoing New Year's Eve consumption season, business districts such as Xilongduo, Wanda Plaza, and Jingxi Joy City have launched food festivals, New Year festivals and other activities, and many catering brands in the district have launched Chinese New Year's Eve dinner ** activities, connected New Year's characteristic cultural tourism activities, successfully held activities such as "2024 New Year Countdown", "Eight New Year Cultural Temple Fairs", "Shougang 'Set' Xianglong Year Ancient Style Garden Party", and carried out nine surprise activities such as "Surprise Official Arrival" and "Surprise Screening Officer", adding "fireworks flavor" and "surprise feeling" to the city. During the Trendy Youth Consumption Season, we will cooperate with major business districts and complexes such as Jingxi Joy City, Shougang Park Liugonghui, Xilongduo, Wanda Plaza and other major business districts and complexes to hold the first artist pop-up store, the first store travel passport in Jingxi, and invite Internet experts to serve as Jingxi Trend Experience Officers, so as to jointly promote and promote the first brand in the area and stimulate new momentum for the first store to launch consumption. During the Dragon Boat Festival, May Day and other small long holidays, activities such as "Chinese Garden Tea Culture Festival", "Modekou National Tide Experience Season", "Xishan Yongding River Cultural Festival", "Aesthetic Cultural and Creative Market" and "Poetic Shijingshan" were launched, and the "Joy Riding Jingxi" check-in activity was launched, which connected cultural tourism attractions and commercial check-in places by cycling, and brought you a new cultural experience with the innovative presentation of the combination of traditional culture and modern expression. In the carnival midsummer consumption season, activities such as "Summer Market", "Jingxi Late Night Canteen Festival" and "Bar Culture Festival" will be carried out in combination with the city-level "Night Beijing" activities, linkage with night economic night check-in places such as the Modekou Historical and Cultural District, and open up a new way to play at night. Carry out activities such as "Carnival Summer Garden Party" and "Summer Study Tour" in the summer, link the "88 Sports Consumption Festival", and carry out the "Step Bill Challenge", post your calorie bill, and feel the fun of relaxed exercise and happy exercise. In the quality golden autumn consumption season, we will focus on the CIFTIS, jointly carry out the "'CIFTIS I am coming' carnival activity", release consumption maps and check-in strategies, and promote online and offline consumption drainage. The "Quarter of an Hour Quality Life Festival" was held simultaneously with Beijing, and community activities to benefit the people and treasure shops were organized to unlock new places to decompress and eat non-stop. Focusing on the theme of winter ice and snow consumption, we will carry out publicity and promotion of core ice and snow resources in the big air, Tiantai Mountain and other areas, and organize activities such as "Happy Ice and Snow Season", "Ice and Snow Carnival" and "Ice and Snow New Year Event", which will take you to start a grand ice and snow journey, and carry out activities such as "Heartbeat Beijing New Year's Eve Ceremony", "Winter Stomach Warming Festival" and "Jingxi Hot Pot Festival", and invite you to check in more Shijingshan treasure stores.
Expand the advantages and cultivate a strong magnetic field for consumption.
The consumption festival will also combine the consumption characteristics of Shijingshan District to actively create consumption hotspots. Highlight the advantages of "exhibition", "finance" and "automobile", and effectively use exhibition platforms such as the CIFTIS, China Science Fiction Conference and Winter Expo to carry out themed consumption promotion activities. Relying on the "Jingxi Surprises" mini program, we will continue to release comprehensive information such as events and Shijingshan treasure consumption places in real time, and launch customized preferential products and services for exhibitors, attract traffic online and offline, drive more business cooperation, and detonate new consumption hotspots. Giving full play to the characteristic advantages of "consumer finance" in Shijingshan District, effectively making use of the role of the main force of "three cards + consumer finance", linking up with credit card centers such as Everbright Bank, Huaxia Bank, Postal Savings Bank, and Bank of Beijing, we will continue to launch the UnionPay standard theme credit card of "Wonderful Shijingshan, Turning Stones into Gold", launch the first bundle of gifts, random discounts, and full reductions of 3C categories on the Internet platform, and carry out consumption promotion activities such as issuing consumption vouchers and red envelopes relying on digital RMB, so as to expand domestic demand, boost consumption, and launch the "digital RMB preferential promotion of consumption" Brand. Integrate the resources of 4S stores, new energy vehicle delivery and exhibition centers in the whole region, and carry out a variety of car activities such as in-store gifts, car purchases, boutique after-sales gift packages, and brand test drives. Combined with the large-scale automobile exhibition activities in Shougang Park, an offline carnival will be created, so that the trend culture and the auto show can achieve a passionate collision. (Du Juan, Beijing Reporter Station, China).
*: China**Net.