As the most solemn and lively traditional festival of the Chinese nation, the Spring Festival is not only a moment of family reunion, but also a cultural feast that integrates tradition and modernity. During this year's Spring Festival, "Egg Boy Party" landed on three Spring Festival Galas with its wonderful program content and strong influence, and jointly played the overture of the New Year.
On February 2, as the ** file of Chinese New Year's Eve, the song "Happy Birth" adapted from the theme song of "Egg Boy Party" made its debut on the "** Radio and Television Station 2024 Network Spring Festival Gala". The stage design cleverly integrates elements of the Spring Festival such as lion dance and copper coins to create a strong festive atmosphere. The song itself is full of positive lyrics and cheerful melodies, inspiring people to bravely and optimistically take on new challenges. Among them, the lyrics of "Friends are not afraid of stumbling, and they are painful when they fall", which highlights the attitude of life advocated by "Egg Boy Party", and injects positive vitality into the New Year.
As part of the CCTV Network Spring Festival Gala, the debut of "Egg Boy Party" not only shows the national influence of young IP, but also reflects the cultural connotation and value of the game itself. "Egg Boy Party" has always adhered to the concept of high-quality products, and has made positive contributions to the prosperity of culture and the progress of society through diversified content presentation methods.
In addition, on February 14, "Egg Boy Party" also launched the appearance of Yanran, a girl in Henan Opera, and a teenager in Peking Opera. Dressed in traditional Peking Opera costumes, Egg Boy perfectly combines traditional art forms with modern games, giving = Peking Opera Henan Opera a new vitality and arousing players' interest in traditional culture.
This way of integrating traditional cultural elements into the game allows players to imperceptibly contact, understand and love traditional culture while being entertained. It helps the underage group to maintain a sense of identity with their own culture, so that they can feel the breadth and profundity of traditional Chinese culture, so as to improve their cultural literacy while entertaining.
With the advent of the digital age, online games have become an indispensable part of the entertainment life of teenagers. In order to protect the legitimate rights and interests of minors on the Internet and care for their physical and mental health growth, "Egg Boy Party" cooperated with the Shanghai Municipal Consumer Rights Protection Commission to jointly launch a game addiction prevention publicity campaign. Through the affinity of the Egg Boy IP, the popular science knowledge of anti-addiction is conveyed to the majority of teenagers in an entertaining way, and they are guided to make reasonable use of their time in the game.
Egg Boy Party cooperates with the anti-addiction publicity of the Shanghai Municipal Consumer Protection Commission to provide new ideas and methods for the anti-addiction work of teenagers. Through entertaining and educational methods, the two parties jointly protect the online rights and mental health of minors, and escort their happy growth.