According to data from Zhiyan Consulting, China's per capita cheese consumption in 2020 will only be 018 kg, compared with Europe and the United States and other developed countries there is still a large gap, the local cheese market still has a broad space for development, with the Chinese consumers to room temperature cheese, cheese hot pot, cheesecake and other cheese products to improve the acceptance, cheese catering market space is gradually opened. In this environment, there are many entrants in the cheese market, and the market is fiercely competitive. In this fierce market competition, the local cheese leader Microcolando stands out with its unique products and strong brand influence, becoming a leader in the Chinese cheese market and being accepted by consumers.
As a brand focusing on cheese products, Microcolando has always been committed to bringing consumers a truly delicious cheese experience. Compared with other brands, Microcolan pays more attention to the quality and taste of the product, through fine craftsmanship and strict quality control, to create cheese products with delicate taste and rich flavor. Whether it's room temperature cheese sticks, mousse cheese cups, or Harlumi fried grilled cheese that fits the cheese "breakfast" application scenario, Microcolando brings a unique flavor experience to consumers.
In addition to the advantages of the product, Microcolando has also put a lot of effort into brand building and marketing. Through vigorous advertising and event marketing, Microcolando has successfully increased the brand's awareness and reputation. Whether it's commercials on TV and online, tastings and promotions, Microcolando is committed to delivering the deliciousness and culture of cheese to consumers.
Microcolando's success is also due to increased consumer acceptance of cheese products. With the improvement of living standards and changes in eating habits, more and more Chinese consumers have begun to like the taste and nutritional value of cheese. They are willing to try new culinary experiences and find their favorite brands in the cheese market. In this process, Microcolando has won the favor of consumers with its good reputation and high-quality products.