Operator Finance Network Wang Xinyao text.
In 2023, Xpeng Motors will experience a headwind turnaround and is considered to have crossed the line of life and death. After experiencing difficulties in 2023, how will Xpeng perform in the first month of 2024?
According to the Passenger Car Association, in January 2024, the wholesale sales of new energy passenger vehicles of Xpeng Motors will be 8,250 units, a decrease of 11,865 units compared with 20,115 units in December 2023. The official sales data of Xpeng Motors in January is consistent with the wholesale sales of new energy passenger vehicles in January announced by the Passenger Car Association.
I don't know if it is related to the decline in sales, a few days ago, Xiaopeng Motors launched a Spring Festival price reduction activity, and this move has also caused dissatisfaction among many car owners. What's going on?
It is reported that recently, Xiaopeng Motors has opened a limited-time official drop activity, and the G6 subscription rights include a time-limited subsidy of 10,000 yuan or a time-limited low-interest financial plan, in addition to a 10,000 yuan New Year display subsidy. The addition of a subsidy of 20,000 yuan made many car owners who had just picked up the car dissatisfied.
Some netizens complained on relevant platforms: Less than a month after buying Xiaopeng G6, the price of the model was reduced by 20,000. Netizens believe that the price reduction can be notified in advance, and the price reduction of 20,000 yuan in less than a month is unacceptable.
In this regard, the official social media platform of Xiaopeng Motors did not reply, but some manufacturers replied: This is mainly a limited-time event for Xiaopeng to give back to customers during the Spring Festival. This problem has been reported to the company, and there is no compensation plan, please understand.