I am a customer of the Qibing Daojia platform, and I am also an ordinary home building materials dealer, and today I will share with you my transformation road.
2022 was the worst year of the last decade and the best of the next decade. I think that 2022 should be the most difficult year in ten years, and the current situation of the furniture and building materials industry can be described as a cold winter in the cold winter.
Now that the industry is seriously involuted, and revenue is becoming more and more difficult, we cannot change the changes in the general environment, so we can only find a suitable way for ourselves in the predicament.
I entered the home furnishing industry in 2011 and opened my first furniture brand store in a shopping mall.
I had no experience in site selection, and was fooled by the investment manager of the shopping mall, and the store was opened in the corner of the fourth floor of the shopping mall.
But fortunately, the furniture style we chose was also the popular French and simple European style at that time, and the choice of fashion trends was also a plus.
The wood has been completed, the store has been opened, the money to open the store is still borrowed, borrowed more than 100,000 yuan, this store is our whole and future. The facts cannot be changed, and we can only find ways to remedy the shortcomings of the moment.
During the opening, many relatives and friends sent blessings, and we even used credit cards to pay for treats, not to mention extra liquidity**.
The store opened in debt does not even have working capital, and the store does not see a single customer for a day, and it is as anxious as an ant on a hot pot every day, and it will wake up even from a dream.
When people are in a desperate situation, the potential is limitless.
Thinking that we could use the activity to drive demand, we just did it, and after careful preparation, we planned a "you buy furniture, I pay" model house solicitation activity. At the same time, he participated in a cross-industry alliance of furniture and building materials.
At the heart of this program of activities is the active development of high-quality model customers, which are closely linked to our interests. By offering the most affordable prices**, customers can buy the ideal furniture and win the first loyal customers who are willing to refer to us.
Through the alliance's resource sharing and the introduction of relatives and friends, this event created more than 400,000 yuan of performance and received a deposit of more than 200,000 yuan.
Finally, we got through the first hurdle.
This event opened up a new way for the marketing model of the furniture and building materials industry. In the following years, we continued to deepen and refine this model, and gradually refined this marketing strategy. In the following years, the performance of one of our events can generate sales of 1 million to 2 million.
This event has been a certain success, and once, I also did an event and also achieved good results. What would you do if you had 100w+ in stock? Previously shared one"I have 100w+ smart lock inventory in hand, how to sell it?" 》Click to view, I hope it can bring you more ideas.
After a good start, our confidence has gradually grown. Subsequently, a small booth of furniture and building materials began to be set up in the passage on the first floor for merchants to rent to display their products and attract customers. However, the rent of these booths is much higher than the normal commercial space, which is several times the normal rent.
This is a rare opportunity for a merchant like ours in a remote location, and even if the rent is high, it is essential to have a display window in a high-volume location. Therefore, we did not hesitate to rent a small booth of more than 30 square meters, which was carefully renovated and furnished. Through a period of drainage, the number of customers visiting the store gradually increased. We have also made great efforts in the transaction process of the store. As a result, the performance improved steadily. In the first year, we generated more than 3.3 million sales. This is a great encouragement for us who are new entrepreneurs.
Nowadays, the industry is seriously involuted, not only product quality is the key, in order to survive in this competitive environment, after-sales service should be differentiated competition, so high-quality after-sales service is a sharp weapon to determine market positioning and win market competitive advantage.
We do not have a complete national after-sales service network system like large enterprises, and the self-supporting after-sales master team is also a large expense, so whenever there is an order that needs to be installed at home, we will be directly thereStrange soldiers to the home platformFind a master and choose a high-scoring master directly, which is more guaranteed in quality and can be savedafter-sales costs. The platform said that all services enjoy a one-year quality guarantee, and product failures caused by service problems are exempted from on-site maintenance fees.
Later, we opened an online **, through the odd soldier to home platform to solve the national remote installation and remote areas of the installation, whenever there is a new order, I will directly on the odd soldier to home platform to place an order to find the master, the platform's customer service will help us dock with the master and customers, maintain their relationship, greatly improve the praise rate, conducive to the creation of word of mouth.
In the face of industry involution, how to operate online, I shared an article earlier"The way to crack the involution of e-commerce! 》Maybe there will be new inspiration for your operation ideas, and there will be more operation methods to share with you next, so stay tuned to ......
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