Just after the first month of 2024, BYD took the lead in handing over the first sales report card of the new year: 201493 units were sold in January, a year-on-year increase of 331%, the momentum continues! As a star player under Dynasty Network, Yuan Plus also continued to maintain a high level of performance. After winning the 2023 A-class pure electric sales champion, Yuan PLUS sold 17,246 units in January, and at the beginning of 2024, it once again won the monthly sales championship of A-class pure electric SUVs!
Directly hit the pain points of the demand of A-class pure electric user groups, and continue to show the dominance of the market segment
2023 is undoubtedly the highlight year of Yuan Plus. This year, the total retail sales of the A-class pure electric SUV market was 649428, of which the Yuan PLUS was 309835, which directly occupied half of the country, showing a very oppressive market segment dominance! In 2024, although affected by the year-end sales sprint, the passenger car market as a whole in January was cold - domestic passenger car sales in January fell by 42% compared with the fourth week of December6%, but in this case, Yuan PLUS still defended the monthly sales champion of A-class pure electric SUV, firmly grasping the right to speak in the market segment.
The reason behind it is undoubtedly the product power that directly hits the pain points of user needs, giving Yuan PLUS the confidence to sit firmly in Diaoyutai. A-class pure electric market users are mostly young people, their demands for buying a car are quite diverse, not only the intelligent configuration should be high, the appearance should be good, the performance can not be pulled crotch, the main one is a "both, and, and" all in mode, Yuan plus is just such a "both give, and give, give" all-round model.
Yuan PLUS is equipped with an eight-in-one power train, which can improve integration and system efficiency, with a peak power of 150kW, a peak torque of 310N·m, and a comprehensive power consumption of 12 per 100 kilometers2/12.5kWh to support young people to seamlessly switch between multiple life situations; The wide-temperature heat pump system increases the cruising range by 20% in winter, solving the dilemma of fast power failure of low-temperature vehicles in the north; The space performance is also very "spacious", Yuan PLUS has a class-leading 2720mm ultra-long wheelbase, and the rear seats support 4 6 proportions flattened, which greatly improves the utilization of space.
The biggest selling point is its safety performance, such as the front anti-collision beam is made of high-strength steel with a tensile strength of more than 1180MPa, and the design adopts the design of the energy-absorbing box to expand to protect the occupants and important components to a great extent; In terms of battery, the blade battery with high safety performance is used, which can withstand the test of acupuncture, and its reputation is well-known all over the world.
"Global Car" landed in Indonesia and Rwanda, and continued to expand its overseas territory
According to data from the China Association of China, China's automobile exports will reach 4.91 million units in 2023, surpassing Japan for the first time and becoming the world's largest automobile exporter. Among them, the export of new energy vehicles is 12030,000 units, a year-on-year increase of 776%。As a hot-selling overseas "global car", the Yuan PLUS has footprints in more than 70 countries, and has won the pure electric sales championship in Sweden, New Zealand, Thailand, Israel and other countries, which has undoubtedly made a strong contribution to the prosperity of China's automobile export industry.
Entering 2024, BYD will take advantage of the victory and continue to expand the global overseas territory of Yuan Plus. In January, BYD ATTO 3 (overseas version of the Yuan Plus) debuted in the Indonesian passenger car market, giving a strong impetus to the strengthening of the ecosystem in Southeast Asia and the development of the electric vehicle industry. Subsequently, BYD ATTO 3 was officially launched in Rwanda, and at the press conference, through an ingenious fireworks show, vividly demonstrated the unique advantages of the vehicle's external power supply (VTOL) function, which also marked BYD's official sailing in East Africa.
As BYD's first "strategic overseas" global passenger car, BYD atto 3 has always been committed to showing the world the power of "Made in China". As a veteran automobile powerhouse, Germany's domestic mainstream TV station DW has praised the safety and excellent performance of BYD ATTO 3, further enhancing BYD's influence in the European new energy market. On January 12, BYD officially announced that it has become the official travel partner of the 2024 European Cup, which is the first time that the European Cup has joined hands with a new energy vehicle brand, and it is also the first time to "marry" a Chinese car brand. During the Euro 2024 Cup, Yuan PLUS will be one of the official vehicles to provide green travel services for the event, help BYD jointly promote the green transformation of the European Cup, and let European consumers fully experience the technical charm of new energy vehicles and the infinite possibilities of future transportation!