In the north, when the snow is continuous, ChinaTechnologyGiantsLenovoThe building's logo was covered in snow and became the target of graffiti. The mysterious graffiti artist wrote the words "huawei2024" on the logo, which aroused speculation and attention from the masses. There has been speculation about whether this isLenovoWhether the behavior of internal employees is due to the fact that employees have not been paid bonuses in recent years. WhileLenovoThe official made a serious response to this, saying that the logo represents the enterpriseValues, culture and consumer trust, malicious damage is a blatant challenge to corporate reputation and business ethics, and will be dealt with seriously. However, people can't help but wonder whether the official response is too serious, and whether more attention should be paid to facing this matter with the attitude and temperature of "convincing people with virtue" in order to attract more attention and traffic.
PassedLenovoIn the official announcement, we can clearly see two obvious signals. First of all,LenovowillHuaweiSeen as one of its competitors. As a leader in the PC market in China and even in the worldLenovoThe market share is quite high, but its performance has been declining in recent years. According to the data, the annual revenue from 2022 to 2023 fell by 14% year-on-year, and net profit fell by 60% year-on-year. ForLenovoLow margins are not unusual, on the one handLenovoThe product is cost-effective, on the other hand, because a large number of software and hardware are purchased from overseas, its cost has also risen accordingly. Therefore,LenovoIt mainly relies on the top spot in the PC market and maintains profits through small profits and quick turnover. However, in recent yearsHuaweiWith the rapid development of the PC market, with its market advantages of mobile phones and tablets, as well as the advantages of full scene, multi-connection and intelligenceHuaweiThe sales of notebooks increased by nearly 90%, becoming a "game-breaker" in the context of the downturn in the electronics consumption industry. Even moreLenovoAnxiety is due toHuaweiThe brand influence, its PC business has entered the government and enterprise unit market, which isLenovoIn this way, the cake has been divided little by little.
In addition to posing a challenge to corporate reputation and business ethics,LenovoThe announcement also brought another clear signal to people, and that isLenovoDon't want to work withHuaweiIntimate interaction, or wanting to interact withHuaweiBreak away from relationships. LenovoThink of yourself as not just a Chinese company, but a global company, so you have to think about the big picture. Currently,LenovoThe relationship with AMD, Intel, Nvidia and other companies is in the honeymoon period, especially the cooperation with NVIDIA, the two sides work closely together to jointly develop intelligent products, inHigh-performance computingIn-depth cooperation with the field of artificial intelligence. In addition, take into accountHuaweiAs a giant status of AI chips,LenovoIt is very likely that it is for the sake of ensuring the security of their own ** chain, and they chose withHuaweiKeep a certain distance.
Of course, we can't rule it outLenovoThere is a certain expectation in the behavior of employees who paint the "huawei" logo. Maybe they want toLenovoTo be able to be "next."HuaweiAdhere to independent research and development of technology, independent and controllable core technology, and bravely face power and challenges in the context of uncertainty in the international environment. As a global company,LenovoThe goal is not only to gain a firm foothold in the Chinese market, but also to achieve greater influence and competitiveness on a global scale.
Through this graffiti incident, we can seeLenovoChallenges and reflections. fromLenovoIn the graffiti behavior of employees and the official response, we can see the contradictions and needs between the enterprise and the employees. At the same time,LenovoThe decline in performance andHuaweiThe rapid development of the is also rightLenovoThe market position has brought a certain impact. In such a competitive market,LenovoIt is necessary to think about how to maintain a competitive advantage, maintain a good relationship with partners, and how to innovate and innovate to adapt to the changes and changes of the times. Only then,LenovoIn order to continue to maintain its leading position in the global market and continue to promote the development of the industry.