It's not uncommon for celebrities to endorse cars, but not many are memorable. As the saying goes, records are meant to be broken, and on the first day of the 2024 New Year, Jay Chou, a well-known idol in the Chinese music scene, officially served as the ambassador of Chang'an Qiyuan. Since his debut, Jay Chou's ** has accompanied countless people to grow up, he has not only shaped the classics of the music world, but also the memory of an era. Over the years, Hallyu and European and American cultures have prevailed in China, but he did not blindly follow, but with his imagination and creativity, he created a new era of Chinese music, and created many classic repertoire with national style and rhyme, becoming a well-deserved "Hualiu responsible". 
In the automotive industry, Changan Qiyuan also plays the role of Jay. With continuous R&D investment in technology, especially in the field of new energy, it has led a number of joint ventures, which can be said to represent China's leading manufacturing level to a certain extent. Therefore, the cooperation between Changan Qiyuan and Jay Chou is not only a cross-border collision with automobiles, but also a deep integration of Hualiu self-confidence and national car self-confidence, which jointly demonstrates the power of Chinese manufacturing and cultural self-confidence. Changan Qiyuan has successively launched the Changan Qiyuan A07 medium and large sedan, the Changan Qiyuan A05 compact sedan, and the Changan Qiyuan Q05 compact SUV. Next, let's take Chang'an Qiyuan A07 as an example to see what strength it has. The design is eye-catching, and the intelligent technology configuration is high enoughA good-sounding ** can make people relax, and it can also play a refreshing role for a car with a high-value design. At a time when the design of new energy vehicles is becoming more and more homogeneous, although Changan Qiyuan A07 also adopts the mainstream minimalist style of the market, it still stands out through its uniqueness in details. 
For example, the front grille adopts the popular closed design, with split headlights and LED daytime running light strips running through the front face, which is very recognizable. The light clusters on both sides of it are equipped with 32 small thick wall turn signals that are crystal clear, which further adds to the delicacy of the front face. However, Changan Qiyuan A07 has a curved surface design that cannot be found in many models, and the tough lines around the far and near light sources echo the curved surface of the front face, presenting a very stretched visual effect. 
From the side, Changan Qiyuan A07 adopts a fastback body design, smooth body lines, low-lying vehicle posture combined with the black trim strip on the upper side skirt and 18-inch petal-shaped wheels (19-inch optional), showing a strong sense of luxury and sportiness. In addition, Changan Qiyuan A07 is also equipped with frameless doors, hidden electric door handles and other fashionable equipment as standard, which are all popular design points among young people. 
In the rear part of the car, Changan Qiyuan A07 is also not lacking in highlights, equipped with through-type taillights with a length of 1702mm, combined with a high-mounted brake light of up to 773mm, it has a very high light texture after lighting. In addition, Changan Qiyuan A07 is also equipped with an ultra-wide-angle electric liftgate that can be defined and infinitely adjustable to open the door, which not only has a cool design, but also has better practicality. Obviously, the appearance of Chang'an Qiyuan A07 is to grasp the technology and fashion that young people love in place. Entering the car, Changan Qiyuan A07 is inspired by the design of "suspended island", with a suspended central control screen and a suspended central control armrest, combined with the three interior colors of light cloud gray, mist green, and red red, which make the car look very warm. The details of the wood grain trim, the multi-function steering wheel, the high-gloss black paint decoration in the armrest area and the large area of leather material and suede wrapping in the car also show a warm and elegant side, not only looks eye-catching, but also has a remarkable touch and texture performance. 
At the level of intelligent hardware and software pursued by consumers, Changan Qiyuan A07 15590,000-17The ** of 990,000 yuan does not allow users to choose too much, but does 33 standard configurations of the whole system, which covers a large number of intelligent technology configurations, including 154-inch ultra-narrow bezel floating large screen, 50-inch long-distance full-information AR-HUD head-up display, Qualcomm Snapdragon 8155 chip, IACC intelligent navigation system, etc. The technology is fundamental, and the battery life is real and reliable
Different from traditional fuel vehicles, new energy vehicles leave the impression on most users that their performance is more powerful and the travel cost is enough to save money. 
Here, Changan Qiyuan A07 provides two power versions to choose from: pure electric and extended range, and the pure electric version equipped with high-performance digital intelligent electric drive has a maximum power of up to 190kW and a peak torque of 320N·m; The maximum power of the drive motor equipped with the extended range version is 160kw, and 1 liter of oil can produce 33 kWh, feed fuel consumption CLTC 100 kilometers only 4With a fuel consumption of 5 liters, its performance and fuel economy are far superior to those of ordinary hybrid models. Thanks to the efficient electric drive system, the Changan Qiyuan A07 extended-range model has a pure electric range of 200km and a comprehensive range of 1,200km under CLTC conditions. In terms of pure electric range alone, it can meet the daily commute of the vast majority of consumers, even if it is a long-distance trip, the comprehensive range of 1200km will undoubtedly allow users to enter the gas station less, thereby reducing the cost of using the car. 
In terms of the pain points of consumers who generally believe that pure electric battery life will be discounted for new energy vehicles, Changan Qiyuan A07 relies on technology to lay the foundation, and has an intelligent energy management control system that can control the work of the range extender according to real-time road conditions, and intelligently optimize the energy consumption planning and energy replenishment strategy on the way and at the destination, so as to always keep the battery in the best power state, so that users can enjoy the balance of power and economy on the basis of more worry-free and labor-saving. Safety, everything can be seen
Of course, whether it is intelligent technology configuration or battery life, it is inseparable from the excellent technical strength behind it. Similarly, in terms of battery safety, Changan Qiyuan A07 also attaches great importance to it. In addition to the strict selection of battery cells from the world's first-class suppliers, strict control of 1196 standards in 48 processes, and protection of battery safety through stronger structures and profiles, relying on the IBC all-weather battery safety management system, Changan Qiyuan A07 has also realized 24-hour full-time patrol monitoring battery safety and 7 major temperature control technologies, realizing timely detection of battery abnormalities and active intervention, and all-weather protection of battery safety. 
Not only that, in terms of active and passive security, Changan Qiyuan A07 also allows users to be prepared. For example, in terms of passive safety, the body of Changan Qiyuan A07 adopts a "five horizontal and nine vertical" wrap-around body structure, with a high-strength steel ratio of 70% of the vehicle, and with the standard 8 airbags and pre-tensioned and force-limiting seat belts and other safety configurations that are standard in the whole system, it creates a solid safety space to minimize the damage caused by the collision to the occupants in the car when the collision cannot be avoided. In terms of active safety, such as the 540-degree full-field view of the equipment, the user can know the vehicle's surroundings well; The AEB emergency braking equipped with equipment covers more than 70 safety high-frequency scenarios at all times, and together with intelligent safety configurations such as parallel assistance and door opening warning, timely reminder and timely intervention to escort driving safety. It can be seen that on the commonplace topic of safety, Chang'an Qiyuan A07 is fully prepared. 
In general, it is not uncommon for celebrities to endorse cars, and the reason why Changan Qiyuan and Jay Chou can be widely known this time is more because the two are highly compatible in spirit and connotation, and we can see their enthusiasm and responsible attitude towards their careers. Although they are in different fields, the ultimate goal is to lead the public to a better life, how can there be a lack of audiences and users for such idols and products. As for what kind of sparks will collide in the future after Chang'an Qiyuan and Jay Chou, the "top stream" of the Chinese music scene, join forces, let's wait and see. 【idailycar】