I thought that the ** war in 2023 was already tragic enough, but I didn't expect that just after the Spring Festival in 2024, the major car companies will start a new round of crazy price reduction mode, to paraphrase the words of Cui Dongshu, secretary general of the passenger association: The ** war in the national auto market in 2024 will still be fierce!
Why is the war of new energy vehicles intensifying? In fact, this is closely related to the downward trend of the upstream chain cost of new energy vehicles, such as the decline of lithium carbonate, which has led to the reduction of the cost of batteries, which occupy the core of new energy vehicles, thereby accelerating the popularization of new energy vehicles.
On February 19, BYD's Qin PLUS and Destroyer 05 Glory Edition, a rookie in the A-class sedan market, were shockingly launched, with a starting price of only 7980,000 yuan, do you know what the concept is?
If last year, the traditional joint venture brand could barely parry BYD's "oil and electricity at the same price", then today's BYD's move "electricity is lower than oil", is an absolute move to win, leaving no room for anything, even if it is to thin profits, it is bound to completely detonate the A-class car market and get back the market share that belongs to its own brand. To put it bluntly, my car cost is lower than yours, my configuration is higher than yours, and my comprehensive experience is better than yours, but my ** is lower than yours, so why do you play with me?
On sales, last year, BYD with an annual sales of 3.02 million brilliant results, won a number of firsts, become the face of its own brand, among them, DM plug-in hybrid models cumulative sales of 3.2 million, the huge user group gave BYD the ability to reduce costs through the scale effect, with BYD's increasingly strong advantages in the whole industry chain, so to speak, BYD currently has absolute pricing power in the market within 200,000, to play the first war? BYD is not intimidated at all, see who can consume whom!
In terms of technology, BYD has applied for more than 40,000 global patented technologies, including blade batteries, DM-i, and E platforms0, CTB battery body integration, Yi Sifang, Yunlin, DMO and other technologies that subvert the industry continue to break through the industry ceiling, refresh the public's cognition, take BYD's most well-known DM plug-in hybrid as an example, "fast province quiet green " excellent experience has captured countless families, you use oil, I use electricity, who do you say has a more timely and smooth power response? Who's quieter to drive? Zero hundred acceleration breakthrough 7In 3 seconds, the fuel consumption per 100 kilometers is only 38L, more fuel-efficient than Japanese cars, and easier to drive than German cars.
Furthermore, do you think that BYD plug-in hybrid duo can only play a DM plug-in hybrid? You also underestimate BYD's determination to subvert the A-class sedan market, I'll give you a practical example, the same is about 80,000 sedan chairs, Lavida and Sylphy can basically only buy the configuration of the beggar's version, and 7What is the configuration of the 980,000 Qin plus Glory Edition?Commander 477 meters with a wheelbase of 272 meters, there is a basic camera, LED headlights, a leather steering wheel, an LCD instrument screen, an intelligent central control screen, you can take a look at the products at this price of Liangyi, what are the backward configurations...
In a word, under the same **, BYD's Qin plus and destroyer 05 glory edition, whether it is power, fuel consumption, handling, space, driving experience or intelligent experience, are all beyond the existence of fuel vehicles of the same level in all aspects. It can be said that the emergence of BYD's DM plug-in hybrid model has directly ended the status quo of joint venture car companies lying flat and harvesting!There is not much time left for joint venture fuel vehicles, in addition to price reduction, what are the effective countermeasures?
The BYD double attack, shouting out the slogan of "electricity is lower than oil", has sounded the horn of the final general attack on the joint venture fuel vehicles, the entire automotive industry will usher in another wave of reshuffle, but millions or even tens of millions of car owners are really benefiting, with a lower **, to get a better driving experience than fuel vehicles, this is the cause that BYD as the representative of the independent brand car companies have been fighting for!In 2024, BYD has a lot to offer!Independent brands are promising!