Most people's views on the development of China's radio and television are pessimistic and even negative.
But I think these views have great limitations, because most of these views look at China Radio and Television from the business level, or internal employees look at China Radio and Television from the perspective of income and treatment.
It is true that if you look at it from the business level alone, it is indeed difficult to be optimistic about the development of China's radio and television, for example, the main business of radio and television is shrinking, and even being squeezed out of the dominant position by new formats such as IPTV, for example, the 5G business is facing high-pressure competition from the three major operators, and the operation is bleak.
From the perspective of employee treatment, from the information available, it is indeed not ideal.
However, if you only look at China Radio and Television as a telecom operator, then you are underestimating it!
First of all, from the perspective of positioning, is China Radio and Television a simple telecom operator? No, standard statement: it isComprehensive cultural information service enterprise
This is just like we can't regard today's China Mobile and China Telecom as simple communication operators, and their standard statement is:Information service technology innovation enterprises. Not only to provide information services, but also to carry out the heavy responsibility of scientific and technological innovation.
Similarly, China Radio and Television not only provides information services, but also has a greater responsibility of "comprehensive culture". At the previous China Radio and Television Work Conference, Minister Cao made it clear that "the development of China's radio and television is related to the construction of a cultural power and the security of the ideological position." ”
In detail, the mission of China Radio and Television is to "carry forward the core values of socialism, better build the party's leading position, create cross-network, cross-screen, cross-terminal national digital cultural communication channels, develop personalized and accurate radio and television characteristic product applications, and constantly meet the needs of the people for a better digital and intelligent life".
From this point of view, we cannot simply measure the value of China Radio and Television by the advantages and disadvantages of business development. Radio and television, 5G services, these specific services are only a means for China Radio and Television, a means to support the development of its cultural undertakings, not the ultimate goal.
Of course, if the business development is not good, it will naturally affect its effect on supporting the development of the country's cultural undertakings, for example, no one has watched your TV, and you can't do it if you want to spread values through the content of the TV program.
Therefore, the state asked China Radio and Television to "accelerate the integration of the national cable television network and the integrated development of 5G, and accelerate the construction of a new radio and television network with advanced technology, distinctive characteristics, safety and reliability."
This is to urge China Radio and Television to also use new technologies and new models such as 5G to improve its own business capabilities and build a new radio and television network with stronger business capabilities to achieve the purpose of supporting a cultural power.
As for the issue of the salary of grassroots employees,I think it is a phase, the current China Radio and Television is in the integration period of transformation and development, but also a difficult period, a lot of places to spend money, spectrum cleaning costs money, network construction Network rental costs money, market development business development costs money, support system construction costs money, talent transformation and training costs money, this is a lot of money pressed on the head of China Radio and Television.
At the same time, the problem of the income side has not been straightened out, the main business of radio and television has only stabilized the problem of declining user scale, and the reshaping of the revenue pillar is still far away, and the 5G business is still far from independent profitability, and it is too difficult to make a mouthful of money in today's communications industry.
There is a lot of money to spend, and it is too difficult to make money, which is the current situation of China Radio and Television today, in such a current situation, how can we give employees a satisfactory salary?
But this is a phase, I think everything is getting better, give China Radio and Television a little more time.
February** Dynamic Incentive Program