Anhui News, February 3 (Correspondent Zhang Qifei) On February 3, the country's first Hui culture "intangible cultural heritage" theme restaurant - Hefei Luogang Park Store, the hometown of Huizhou merchants, welcomed guests, and invited Hefei citizens to "spend the New Year in Huizhou" with intangible cultural heritage.
Use "intangible cultural heritage" skills to awaken the memory of Luo Gang.
Luogang Airport carries the aviation memory of a generation.
Today, Luogang Airport has been reborn as part of a world-class city's first park. Luogang Park is a landmark cultural, tourism and commercial complex integrating ecology, science and technology and culture in Hefei. Huishang Hometown Luogang Park Store is located in the creative heart of Hefei Luogang Garden Bo Town, adjacent to the bustling avenue.
Hui cuisine is one of the eight major cuisines in China, originated in the Southern Song Dynasty, and has a history of nearly 1,000 years. Since the Ming and Qing dynasties, with the rise of Huizhou merchants, Huizhou cuisine has become increasingly famous, and in its heyday it has covered most of China, and is a living symbol of Huizhou culture. In 2021, the cooking skills of Huizhou cuisine were included in the "Fifth Batch of National Intangible Cultural Heritage Representative Projects", and the hometown of Huizhou merchants is one of the initiators and main members.
As the country's first Hui culture "intangible cultural heritage" theme restaurant, Luogang store is the third place launched by Hui Shang Hometown Group0 versions of the work. On the basis of excavating and inheriting Hui culture, in the design and decoration process of Luogang store, the hometown of Huizhou merchants highlights the activation and application of Huizhou's "intangible cultural heritage" skills, adheres to creative application, and integrates the theme of "intangible cultural heritage" into the whole process of store scene reconstruction, cultural atmosphere shaping and consumer experience creation, so as to promote the creative transformation and innovative development of Huizhou culture.
Upgrade the "International Meeting Room" with "intangible cultural heritage" culture
The "intangible cultural heritage" food is used as a medium to present Huizhou culture. Carry forward the cooking skills of Huizhou cuisine, combine the special era symbols of Luogang Airport, integrate the "intangible cultural heritage" works such as Huizhou fish lanterns, Sheyan, Hui ink, and Huizhou opera into the creation of theme restaurants, and use culture to support the iterative upgrading of stores, and empower the construction of "Huangshan International Meeting Room", which is a creative work of inheritance and activation of Huizhou culture in the hometown of Huizhou merchants, and an innovative move to continue to build an edible Huizhou culture experience hall.
Approaching the Luogang Park store, the Huipai courtyard is fascinating, and a pair of happy lions welcome guests. The classic combination of "door", "household pair" and Huizhou couplets seems to be close to the Huizhou people. Walking into the foyer, Huizhou fish lanterns jumped into view, happily swimming in the "Xin'an landscape", lighting up the historical traces of Huizhou merchants from Luzhou Mansion to Huizhou Mansion. There are more than 10 consumption scenes taken from Huizhou's historical allusions and humanistic stories, such as Fuyue, Ruiqi, Zanghui, Jiqing, and Ruxiu, which are particularly fascinating. Behind every elegant name there is a historical story of Huizhou, which attracts diners to exchange between cups and lamps.
Food and beverage consumption in the new era is also cultural consumption. Any major cuisine is rooted in local culture and is the product of economic prosperity and cultural prosperity. Different from other cuisines, Hui cuisine naturally carries Hui cultural genes, and many dishes contain touching historical stories. Such as Huizhou stinky mandarin fish, Hu Shi Yipin pot and Huizhou edamame tofu and so on. Experience Luogang Park Store, in addition to tasting "intangible cultural heritage" food, there are "intangible cultural heritage" elements as far as the eye can see, and the exhibitions of Huizhou Three Sculptures, Huizhou Scholar's Four Treasures and Huizhou Opera tell the past of Huizhou.
Use "intangible cultural heritage" food to invite citizens to Huangshan for the New Year.
A few Huizhou fish lanterns, a table of "intangible cultural heritage" food.
In the "intangible cultural heritage" theme food exhibition on the terrace on the 5th floor of the Luogang Park store, from the atmosphere creation to the food presentation, it is filled with a strong Huizhou New Year flavor.
In addition to the greetings of new and old friends, there is also a New Year invitation from Huangshan. 20 kinds of intangible cultural heritage delicacies from Huangshan City, such as Dingshi Cake, Yuting Cake, Bud Lu Song, Zi Bean Candy, Huizhou Baked Cake, Golden Silk Amber Dates, etc., were accompanied by a relaxed and witty introduction of the exhibition and signing copy, doubling the topics and talking points, and the happy time shared by the residents and guests in the "New Year".
Chinese New Year, Huizhou flavor, just spend the New Year in Huizhou. Huangshan Tourism and Huizhou Hometown will take the opening of Luogang Park Store as an opportunity to devote itself to the construction of the connotation of Huizhou cultural "intangible cultural heritage" theme restaurants, and give full play to the advantages of national chain stores, and invite tourists from all over the country to Huangshan to celebrate the Huizhou New Year with Huizhou cuisine and Huizhou fish lanterns as the medium. (ENDS).