Recently, with Xiaomi announcing that it is about to launch its first car, the Xiaomi Su7, public speculation and discussion about its pricing have reached a climax. According to CNMO, a survey launched on Weibo showed that more than 3,200 netizens participated in the vote on the starting price of Xiaomi Su7. The results show that nearly half of the participants believe that the starting price will be in the range of 15-200,000 yuan, while the proportion of those who choose 20-250,000 yuan is about 266%。A relatively small number of netizens chose the range of 25-300,000 yuan and more than 300,000 yuan. Although the total number of voters is not large, it can also reflect consumer expectations and market acceptance of the Xiaomi Su7**.
Xiaomi Su7 Since its announcement, the Xiaomi Mi Su7 has attracted a lot of attention with its innovative technology and technology. Previously, Lei Jun said in an interview with CCTV that the performance of Xiaomi cars is comparable to two or three million luxury cars in traditional fuel vehicles, with powerful configuration and high cost. He made it clear that the 990,000 yuan, 1490,000 yuan or even 19The ** of 90,000 yuan is just a joke and emphasizes that the pricing of the Xiaomi Su7 "will indeed be a bit expensive". Lei Jun promised that the official price of Xiaomi cars will be officially announced at the product launch conference.
According to some analysts, the automotive industry is different from Xiaomi's traditional electronic products, and the costs involved in R&D, manufacturing, and chain management are higher, which poses new challenges to Xiaomi's cost control. As Xiaomi's first product to enter the automotive industry, the pricing strategy of Xiaomi SU7 is not only related to the market performance of the product, but also an important step in the transformation and upgrading of the Xiaomi brand. In short, the pricing of the Xiaomi Su7 will directly affect its market competitiveness and even become the key to the success of the Xiaomi car.
Lei Jun According to CNMO, a blogger recently broke the news that Xiaomi Su7** is more cost-effective than imagined, and the starting price is affordable for many people. Is this good news for rice noodles?