On February 16, the supermarket in the Zhengzhou shopping mall held a New Year** event, attracting a large number of customers to buy New Year's goods here. Photo by reporter Li Peng.
Wear Hanfu for the New Year.
Reporter Kong Xuejiao.
China has great etiquette, so it is called Xia; There is the beauty of uniforms, which is called Hua. "Wearing Hanfu to pay New Year's greetings and go out to play makes the Spring Festival of the Year of the Dragon more Chinese.
On February 16, in Nanyang Wollongong Cultural Park, tourists wearing Hanfu can be seen everywhere, and they look harmonious and beautiful against the backdrop of antique buildings. As the venue of the 2024 provincial "Spring Full of Central Plains, Hometown Henan" theme series of activities in southern Henan, Nanyang launched the "2024 Han Style and Han Yun Tour Nanyang New Year Cultural Tourism Season", planning more than 260 cultural and tourism activities, integrating high-quality cultural and tourism resources, and promoting excellent traditional culture.
Hu Wan is a veteran Hanfu lover with a collection of more than 30 sets of Hanfu. Every year during the Spring Festival, she would buy herself a set of Hanfu as a New Year's gift. "This set of Wei Jin style Hanfu cost 300 yuan, which brought a sense of ritual to my New Year. And wearing it in the scenic spot, it is not abrupt at all, and the immersive experience is too good. ”
This year, Hu Wan also bought Hanfu for her daughter, who had just turned 4, as a New Year's dress, and the little girl was very happy after wearing it. "I chose a national style horse face skirt suit for her, which is both thick and warm, and festive and cute. Hu Wan said.
Celebrate the New Year and wear new clothes. According to the data of Tmall's New Year Festival, the search volume of "new Chinese hanfu" surged by 683% month-on-month in January, jumping to one of the "new three types" of New Year's goods. The adaptation circle of Hanfu is becoming more and more extensive, and more and more people are willing to pay for cultural consumption. In Luoyang, Jiaozuo and other places in our province, the "Hanfu economy" continues to go out of the circle and has become a craze that cannot be ignored in the Spring Festival consumer market.
Cao Li, a native of Anhui Province, previously opened a small shop in the old town of Luoyang City, mainly engaged in pen, ink, paper and inkstone. With the rise of the local "Hanfu economy", she also changed her career and opened a Hanfu clothing store, providing clothing rental, makeup, photography and other services, with an average of dozens of orders per day.
During the Spring Festival, Cao Li's small shop welcomed more customers. Consumers of any age can become "Hanfu beauties" under the skillful hands of stylists. "During the Chinese New Year, the number of orders is about three times that of usual, and we often have to work until the early hours of the morning. She said.
With the help of the ** department, Cao Li also learned how to carry out brand promotion and live broadcast sales. Open the Douyin account of the small store, in addition to the Hanfu short** that is updated from time to time, it has also launched 11 Spring Festival experiences**, ranging from 78 yuan to 868 yuan, which can provide services such as special car pick-up and drop-off, sedan chair shooting, etc., to attract traffic to the store.
From the Song Hanfu, the Jin Hanfu, to the Ming Hanfu, from the bijia and skirt, to the curved skirt and cloud shoulder, the online and offline experiential consumption related to Hanfu during this year's Spring Festival is steaming, driving the popularity to "gather" and the business atmosphere to "fire".
Shopping malls have become popular.
Reporter Li Peng.
This Spring Festival, the reporter visited and found that the major business districts and shopping malls in our province have become the main areas of Spring Festival consumption, which can be called the hottest "door-to-door place".
On February 16, in Wanda Plaza, Huiji District, Zhengzhou City, many customers were experiencing New Year folk activities such as New Year paintings and sugar people. "After this 'super long holiday', everyone will choose to come to the mall after visiting relatives, eating, drinking, and watching movies, and it is a day to visit. When talking to reporters, many citizens said that there are many New Year of the Dragon theme activities in the mall this year.
The reporter learned that Zhengzhou Dennis David City, Zhenghong City, Greenland New Metropolis and other shopping malls have held a colorful New Year-themed activities, illustration exhibitions, ** meetings, cultural calligraphy exhibitions and other activities staged in turn, rich and colorful market activities focus on tradition, so that citizens can feel the diversity of traditional culture, and appreciate the lively atmosphere of the New Year of the Dragon. This year, many shopping malls have made flexible adjustments in business hours to meet the consumption needs of citizens to the greatest extent.
Dragon element products have become the "top stream" of consumption in the New Year and are loved by consumers. "The dragon is a symbol of good luck in traditional Chinese culture, this year is my natal year, I spent 550 yuan to buy myself a silver bracelet with dragon elements, and I want to shop for some fun Year of the Dragon trnicks. Ms. Zou, a citizen who was shopping, told reporters happily.
In the home appliance mall, the "post-90s" newlyweds Zhang Zhuo and Wang Yi are choosing smart home products, and finally they chose a 1799 yuan Xiaomi sweeping robot. In the mother and child shopping area, Ms. Zhang, a 31-year-old "treasure mother", spent 269 yuan to buy an artificial intelligence robot dog toy for her daughter. "I bought a smart fingerprint lock for my parents during the Spring Festival, so they don't have to bring a key when they go out in the future. Some urban families also want their parents to use it in rural areas. In the view of Li Yi, a "post-00" guy, the meaning of "New Year's goods" is to make the life of parents more convenient and improve the quality of life. The reporter found that this year, more digital and intelligent products appeared in the Spring Festival shopping list of young people, becoming the "New Year's goods" of the Spring Festival in the Year of the Dragon.
The Spring Festival holiday is an important node to stimulate domestic demand and activate consumption potential. Recently, Meituan's 2024 Spring Festival "Eat, Drink and Play" consumption data shows that the province's life service industry has ushered in a "good start", with the average daily consumption scale during the Spring Festival increasing by 33% year-on-year, and an increase of 193% compared with the Spring Festival in 2019. Relevant experts said that the "hot" consumption of shopping malls in business districts has activated the potential of domestic demand, and the consumption of many life service industries such as food, housing, transportation, travel, shopping and entertainment has improved, which has also made a good start for the consumer market in the Year of the Dragon.
Outbound travel "just go".
Reporter Hu Shutong.
There was a group of people in the old East ......On February 13, Zhang Cancan, a financial practitioner in Zhengzhou, walked on the streets of Kuala Lumpur, Malaysia, humming a little song and checking in.
With Singapore, Malaysia and Thailand all visa-free for Chinese tourists on the top tourist routes in Southeast Asia, many Henan people like Zhang Cancan choose to "cross the ocean" to experience the "Chinese New Year" in a foreign country.
I came out on the twenty-ninth day of the lunar month, and I ate the Chinese New Year's Eve dinner here. Zhang Cancan said that it cost six or seven thousand yuan to report the tour group, and the food, lodging and transportation arrangements were good. Another reason why she chose to come to Malaysia was that she learned that the Chinese in Malaysia attach great importance to the Chinese New Year, and the airport, scenic spots, shopping malls, etc. are specially decorated for the Spring Festival of the Year of the Dragon.
With the rapid resumption of international flights and the facilitation of visa policies for major destinations, more and more Henan people choose to travel abroad. During the Spring Festival, many travel agencies launched boutique tour group products in Thailand, Singapore, Malaysia, Nha Trang, Vietnam, etc., ranging from 3,000 yuan to 7,000 yuan, and the time was mainly five nights and six days.
During the Spring Festival, the location is tight, although it is more expensive than usual, but it does not affect everyone's enthusiasm for travel. Yang Xue, a staff member of Henan Kanghui International Travel Agency, said.
According to Lu Lianqin, dean of the Institute of Tourism Development and Planning of Henan University of Economics and Law, the "2024 Outlook on the Demand Trend of Chinese Residents' Outbound Travel" released by Tongcheng Travel in December last year shows that the diversification trend of residents' outbound travel consumption is becoming more and more prominent, and traditional group tours, high-end customized tours and emerging outbound shopping tours and sojourns are further consolidating their respective target markets. At the same time, with the integration of outbound tourism, tourism and vacation, concerts, sports events, medical and health care, etc., more new ways to play "outbound travel + X" will become a new trend, which will surely derive new consumption hotspots and drive new development of the tourism economy.
The auto market is "full fire".
Reporter Wang Haonan.
A few days ago, a series of consumption stimulus policies were introduced before and after the Spring Festival, which made the automobile market during the festival extraordinarily lively.
On February 16, at the Xpeng Motors store in Zhengzhou Cityport Shopping Center, Mr. Li and his family circled around the Xpeng P7 a few times, asking about the configuration of the new car and sitting in the car to experience it.
I have always wanted to start a new energy car, this car has a high degree of intelligent driving, more than 200,000 yuan, and enjoy 10,000 yuan to 1In addition to the cash discount of 50,000 yuan, there are special discounts of 5,000 yuan to 10,000 yuan during the Spring Festival, which feels more cost-effective. Mr. Li said.
Xu Zhengqiang, senior product specialist of the store, said that the number of consumers who came to the store for consultation during the Spring Festival increased significantly, two or three times as many as usual.
In the Huawei store on the side, the sales staff also said that it provided a Spring Festival discount of 3,000 yuan and an insurance discount of 5,000 yuan for multiple versions of the main model Wenjie M7. "In response to this wave of discounts, many customers came to inquire and prepared to 'get on the bus' in advance. According to the sales staff, the number of store receptions in the past few days is comparable to that of ordinary weekends, and it is hoped that through the ** activities before and after the Spring Festival, the real preferential benefits will be brought to more consumers.
We didn't have a break during the Spring Festival. In the ideal car store in Zhengzhou Zhenghong City, sales staff Zheng Xiaofeng said that the current L9 model in the store is discounted by 360,000 yuan, in addition to giving away an optional equipment worth 10,000 yuan, attracting many consumers to test drive.
Mr. Han said that there are many family members and they are recently thinking of replacing a new energy SUV. "I've taken a fancy to the guide price of 45The ideal L9 of 980,000 yuan, now the purchase of a car is not only a big discount, but also can immediately drive a new car, why not? He said.
Since the beginning of this year, Zhengzhou, Xuchang, Nanyang and other places have successively taken out real money to encourage automobile consumption. Among them, Zhengzhou City will carry out the 2024 "Tenglong Renewal" and "Double Festival" automobile consumption promotion activities, and from January 1 to February 29, 50 million yuan of automobile consumption coupons will be issued in the city; Xuchang City launched the "New Year's New Year" subsidy activity, during the activity period, participating merchants can directly enjoy a car purchase subsidy of 1,000 yuan, and old cars can be replaced with new cars can enjoy an additional replacement subsidy of 1,000 yuan; Nanyang City also launched the New Year car purchase subsidy activity, and the first round of car consumption subsidy of 2 million yuan will be launched on February 25.
Gold Point**. The sense of ritual is full.
The market is "high".
Zeng Ming. A generation has a generational Spring Festival. Whoever can find the New Year's flavor in the hearts of consumers at the moment will be able to catch the "pouring wealth" of the Spring Festival consumer market. During the Spring Festival of the Year of the Dragon, cultivating new consumption has become a new bright spot in the Central Plains, with the rise of personalized, high-quality and emotional consumption, presenting a full sense of ritual and leading the Spring Festival market to reflect the "new and new".
Focusing on immersive experience, new consumption creates new scenes. "Who would have thought that it would be so good to catch up with the big set! "Recently, young people have become the main force to catch up with the big market, and the good things, delicious food, and strong fireworks in the market bring new and interesting experiences. Zhoukou Rural Collection, visitors can interact with NPCs throughout the process, accept NPCs' invitations to play flying flowers, receive poems, and watch intangible cultural heritage; Zhengzhou Financial Island opened the Spring Festival temple fair, watched Henan opera, listened to the Majie book club, enjoyed the iron flowers on the water, and deeply experienced the beautiful life on the "island"; The most beautiful hairpin flowers in the ancient city of Cao Wei in Xuchang shine all over the network, and the lens travels through thousands of years of time and space; Luoyang launched a large-scale immersive experience activity, and new Chinese clothing became the ...... of Spring Festival uniformsA series of new types of consumption focusing on interactive experiences are frequently "out of the circle", filling consumers with a sense of Spring Festival rituals.
Preference for playing has a stalk, and the new type of consumption "pays for emotions". It's not that you can't afford gifts, but that electronic New Year's goods are more cost-effective. New Year's greeting emojis, AI New Year's greetings**, film and television** members ......"Electronic New Year's goods" that provide emotional value during the Spring Festival are favored by the new generation of consumers; The dragon element has become the "strongest atmosphere group" for Spring Festival consumption. Longmen Grottoes "Looking for the Dragon", Zhengzhou North Dragon Lake, Longzi Lake performance dragon dance ......Henan cultural tourism has a very high "dragon content". Similarly, the sales of pillows, paper-cuts, and wall calendars related to dragons have been rising; The pursuit of "effective New Year", I don't want to waste any New Year's flavor. Make an appointment to surprise the whole family with New Year's makeup, purchase cute pet New Year's clothes, and paste Spring Festival couplets ...... on laptops"I am happy to spend money to buy me", in the era of emotional consumption, whoever can feel the emotions of consumers with his heart can obtain the "dopamine" of consumption growth.
The pursuit of poetry and distance, new consumption makes the New Year's flavor on the road. Young people have become the "hosts" of the Spring Festival, and the forms of the New Year have become more and more diversified. The Spring Festival is not only a family reunion, but also a trip to go. During the Spring Festival holiday, "Xiao Yumi bravely entered Harbin" and "flew to Sanya to see the sea during the New Year" ......Going south and north to celebrate the New Year has become the choice of many Henan people. The survey shows that Northeast China, Hainan, Xishuangbanna, Changsha and Xi'an are all places that Henan people love to visit. On the eve of the Spring Festival, China's visa-free "circle of friends" expanded, the capacity of international flight routes increased, the popularity of outbound travel continued to rise, and the "new, Malaysia-Thailand" Southeast Asian ** tourism route ignited the enthusiasm of Henan people for outbound tourism. The lively cultural and tourism competitions in various places and the visa-free policy are superimposed on longer holidays, making tourism a New Year's custom in Henan.
Consumption is new, and the flavor of the year is renewed. The connotation and form of Spring Festival consumption are constantly changing, from material to spiritual, from single to diversified, especially the rise of new consumption, adding more vitality and color to the Spring Festival, and injecting a "booster" into the high-quality economic and social development. The rise of new consumption during the Spring Festival is the embodiment of the integration of New Year culture into modern life through new forms and new expressions. As consumers' sense of cultural identity continues to strengthen, the New Year culture will continue to empower new forms of consumption and activate new consumption momentum.