As the New Year approaches, the film industry has also begun to enter the grand moment of the year - the Spring Festival. But this year's Spring Festival stalls are not calm at all, as early as February 3, according to the data provided by the app, the pre-sale box office of the Spring Festival stalls has soared to more than 200 million yuan, of which the top three movies have won 1500 million box office, which also includes the pre-sale of the screening. The breakthrough of this number is remarkable, and it seems to indicate that this year's Spring Festival stalls will be different.
The original leader was director Jia Ling's latest masterpiece "Hot and Hot", this movie was originally highly anticipated for the success of "Hello, Li Huanying", but later the addition of new works such as Shen Teng and Han Han, as well as the feelings for the previous work, made "Flying Life 2" gradually occupy the leading position. Even the "Bear Infested" series, which has always been ranked fourth, has not been underestimated, and it still adheres to the strategy of "not fighting and not grabbing", ranking fourth in the box office list.
However, it is surprising that Ning Hao's "Mr. Red Carpet" did not perform well in the pre-sale stage, and it was not as good as "Bear Infested", which was surprising. The film was originally scheduled to be released at the end of last year, but due to the request of the management, it was postponed to the Spring Festival. Although the promotion has been launched on major apps for a long time, the audience's expectations seem to have diminished as time passed.
Regarding the distribution of Spring Festival movie schedules, it can be seen that the top three movies occupy the vast majority of the share, among which "Flying Life 2" starring Shen Teng and Jia Ling's "Hot and Hot" occupy 27 respectively5% and 271% of the film schedule, and Zhang Yimou's new work "Article 20" also has 191% share. In comparison, other films can't compete with it. This has also sparked speculation about the power of the capital behind the film scheduling.
The highly anticipated "Article 20" is a dark horse, although it did not attract much attention in the pre-sale stage, but its theme of legitimate defense and the joining of director Zhang Yimou made it gradually surpass "Hot and Hot" on the box office list and became one of the dark horses on the list. Based on a number of true events, the film aims to convey the meaning of justifiable self-defense to audiences, and the trailer has attracted a lot of attention since its release.
However, unlike previous years, this year's Lunar New Year stalls seem to lack the blessing of blockbusters. Compared with the previous industrial blockbusters, this year is more focused on criminal investigation and life themes. This phenomenon also reflects the audience's changing demand for film genres, with more emphasis on works that are close to life and emotional resonance.
It has also become simpler for the audience to choose a movie. They will prioritize whether they have a favorite star and then make a choice based on the name of the movie and the plot. Especially in the case of fierce competition for films of the same genre, audiences tend to prefer to choose one of them for viewing.
In this Chinese New Year, in addition to the dispute over the film schedule, a film called "The Annual Meeting Can't Be Stopped!" The film has also quietly emerged, and with the starring roles of Dapeng and Bai Ke, it has received more than 1.1 billion box office. This movie was cleverly chosen to be released at the time when everyone returned to their hometowns and gathered, seizing the audience's leisure time and becoming a well-deserved "top of the list".
It can be said that although this year's Lunar New Year stalls lack the blessing of some blockbusters, they present more diverse choices. Whether it's a light-hearted comedy or a real and touching story, there's something for everyone at this special moment. For the audience, what they are looking forward to is which movie, perhaps only after watching the movie in person can they have the most real answer.
Which Chinese New Year movie are you looking forward to? Feel free to share your choices with us in the comments section!
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