Approaching 3 o'clock in the morning of the Spring Festival, Master Yu, a truck driver living in the southern suburbs of Beijing, had already walked out of his house and drove a 4-meter 2-box cargo to the Xinfadi fruit wholesale market to start the day of receiving orders and pulling goods. "It's almost the New Year, the market bosses are rushing to issue orders, last month I received more than 20 orders for morning shipments, and I have to set off in the early morning to load." Master Yu said that in the past January, he received a lot of orders in the goods Lala, all of which belonged to the categories of grain, oil, rice, noodles and fresh vegetables and fruits, and from the middle to late months, the orders were obviously more and more day by day, "Although I braved the cold every day to get up early and be greedy for darkness, but the flow of water in January and the subsidies given by the platform for the New Year Shopping Festival made nearly twice as much money as usual, and my heart was warm."
From January 5th to February 2nd, Lala launched the 2024 New Year Cargo Pulling Festival, offering tens of millions of subsidy benefits and peak service fees to platform drivers to encourage platform drivers to "take more orders to ensure supply and demand". It is reported that this is the 8th year of the New Year Cargo Festival, which has been held by tens of millions of users to place orders for cars, and the average daily order volume of platform drivers is 49% year-on-year, providing an important capacity guarantee for both supply and demand.
The annual cargo volume has risen significantly.
The sought-after fresh goods such as red milky strawberries, round and plump Chilean cherries, and huge long-handled Ganyao durians all frequently appeared in Master Yu's carriage, and they rushed to major supermarkets one after another as holiday gifts and household New Year's goods for the public to purchase. According to the data of the cargo pulling platform, during the festival, the first-tier cities with the highest order completion volume, the volume of grain, oil, rice, noodles and fresh vegetables and fruits increased significantly, while Beijing and Shanghai seem to have a stronger New Year's flavor, and the volume of this type of goods ranks among the top 7.
The person in charge of the operation of the cargo lala said that with the recovery of the domestic economy, and at the same time driven by the demand for stocking during the Spring Festival, fresh vegetables and fruits have become the main goods on the platform and even in the freight market, and the platform launched the cold transportation business last year, which greatly improved the transportation capacity of fresh vegetables and fruits, so this category of goods will become more and more "frequent passengers" in the cargo lala carriage, and when spring and summer come, the transportation demand of this category will further rise.
Erbin: "The figurines are popular.
This winter, Harbin single-handedly leveraged the unique ice and snow "hot economy" in Northeast China, triggering a hot sales tide of local specialty foods and cultural and creative products, such as Bingcheng Four Seasons AR refrigerator magnets, ice and snow series themed silk scarves, and Heilongjiang-themed paper carving lanterns, ......Rich and diverse cultural and creative products have become a bright spot on the street, and at the same time have also stimulated freight demand. The person in charge of the operation of Lala further introduced that the number of completed orders in Harbin during the event period soared by 113% year-on-year, and in addition to the most common decoration and building materials, grain, oil and food, logistics and express delivery, and small commodities became the most popular categories.
Harbin cargo lala transport "hairpin snowman", * network).
Sanya, which is 3,400 kilometers away from Harbin, is also very popular for tourism. Recently, the main venue of the 2024 Sanya New Year Festival opened, with stalls and shops next to store, and the festive and lively atmosphere of the New Year attracted many citizens and tourists. According to the data of the cargo pulling platform, since November 2023, Sanya's average monthly order volume has increased by 80% year-on-year, and passenger consumption is the main factor driving the order volume. Ms. Sun, a stall owner at the local Chinese New Year Festival, is a stall full of floral orchids of different shapes. Ms. Sun said that she has a regular job, because more and more mainland tourists come to the island for the New Year, every time the Spring Festival is approaching, she will come out to sell New Year's flowers part-time, and has been using the goods to buy goods and stalls, "If there is no car platform, I may not be able to do part-time work, because there is no truck at home, and it is difficult to find a model suitable for Phalaenopsis potted plants outside."
Not only tourist cities, but also across the country's capacity situation We are also continuing to observe and deploy, even if the Cargo Festival is about to end, the platform will have a special person on duty during the Spring Festival to do a good job in logistics support on both sides of supply and demand," said the person in charge of cargo Lala operation.