"Ark of Destiny" published by Tencent Games** recently "lit up" the world's largest spherical screen in Las Vegas, USA, displaying giant Spring Festival blessings, congratulating the Spring Festival with Chinese red and Chinese style, and displaying and spreading traditional Chinese culture on the international stage.
Not long ago, the 78th session of the United Nations General Assembly unanimously adopted a resolution to designate the Spring Festival (Lunar New Year) as a United Nations holiday, and the Spring Festival has officially become a global cultural event. According to incomplete statistics, nearly 20 countries regard the Spring Festival as a legal holiday, about 1 5 of the world's population celebrates the Lunar New Year in different forms, and the Spring Festival folk activities have entered about 200 countries and regions, bringing joy to the people of the world.
On the occasion of the Chinese New Year, as a world-renowned triple-A open-world role-playing game, "Ark of Destiny" transforms the sphere venue into a red "big lantern" representing festivity, and uses a bilingual display of "Happy Chinese New Year to the world!" happy spring festival！Sending the most sincere New Year blessings to people, bringing great visual impact and a strong joyful atmosphere.
Across the mountains and seas, "heat" for the Spring Festival of the world
As the world's largest spherical immersive experience center, the Sphere Arena took six years to build, with an exterior screen area of 54,000 square meters, making it the world's largest LED screen. Since 2023, the Sphere external screen has often attracted widespread attention and heated discussions by broadcasting rich and wonderful digital images with a strong sense of technology. Microsoft Xbox, Sony PlayStation and others have appeared here.
Tencent officials who participated in the Spring Festival event said: "The Spring Festival is the most important festival for Chinese. In order to make everyone feel the warmth of the New Year, we have worked together to develop and implant a large number of Spring Festival elements into the digital environment of the game. Lighting up the sphere giant screen symbolizes the opening of our Spring Festival activities, and I hope that on this festive season, I wish everyone all their wishes come true. ”
The fiery event also attracted the attention of the local people, and there were posts on social platforms vying to check in and inquire, and at the same time, there were many self-** participating in the New Year gathering party on the spot.
Zhou Baobao, a well-known national style creation blogger, was invited to participate in the event. Under the reflection of the "red lantern", Zhou Baobao and foreign friends put on traditional costumes and experienced Chinese festivals such as dragon dances together. Zhou Baobao said: "It is very warm to see the red lanterns of the Spring Festival in Las Vegas. The 'Big Red Lantern' ignites the atmosphere of the Spring Festival, and I hope to take this opportunity to let more foreign friends fall in love with Chinese elements and arouse their interest in understanding and learning traditional culture." “
Operate with heart to give users a traditional festive Spring Festival.
Ark of Destiny is a game developed by South Korean developer Smilegate RPG that puts users in the shoes of adventurers in the world of Ark, where they can choose from a wide range of classes to choose from. In July 2023, the national server of "Ark of Destiny" will be officially launched.
Approaching the Spring Festival, Ark of Destiny has released a new expansion pack "Dream Arrival", which adds a lot of content to the new version. In addition, as part of the Spring Festival activities, "Ark of Destiny" also launched the "New Year's Prayer Island" in the product, with a festive red theme, arranged fireworks, red envelopes, red lanterns, prayer trees and other scenes with Spring Festival elements, and set up Spring Festival activities such as "receiving New Year's money and distributing red envelopes", and also added plot tasks to help game characters who "go out to work" go home for the New Year. Users can connect with friends and experience various forms of New Year's customs in the game, such as "New Year's greetings, eating dumplings, making New Year's wishes, and setting off fireworks".
The game team has also specially developed props and professional movements with Chinese elements such as dragon dance, lion dance, and tai chi, so that users can not only participate in game competitions, but also initiate cultural and entertainment activities with local characteristics with friends or other users.
As the initiator of this event, Tencent Games said: "In China, lanterns symbolize beautiful meanings, not only for the festive atmosphere of the Chinese New Year, but also for our good wishes. ”
Through the advantages of natural digital content and interactive experience, the game allows users to simulate real life in the virtual world, and deepens the user's experience and understanding of different cultures through cross-media experience. It also gives global users an additional form to experience the customs of the Spring Festival across geographical restrictions, feel the atmosphere of the Spring Festival, and share the peace and joy of the Spring Festival.