Whip the bull today
Yesterday, new energy brands successively released their January battle reports. AITO sold 32,973 vehicles in January, surpassing the ideal and ranking first among new forces for the first time.
In the official battle report of the world, this good news is also particularly emphasized - winning the monthly sales championship of the new force for the first time.
Huawei's executive director, CEO of the terminal business, and chairman of the intelligent car solution BU ** The news was announced, saying that the estimation of the popularity of smart cars was not conservative enough, and ridiculed himself from "Yu Dazui" to "Yu Xiaozui".
The car manufacturer behind the world, Celis, also released a celebration poster internally to distribute rock sugar gourds to employees, and worked hard to share the joy.
Different from the lively situation in the world, the Zhijie launched by Huawei and Chery has recently fallen into a delivery dilemma.
According to ** reports, the prospective owner of the Zhijie S7 complained on the Internet that the delivery order of the Zhijie S7 was chaotic and could not be delivered within the promised period. In the Huawei experience store, it is also difficult to see the display car of the Zhijie S7, only a small number of test drives, and the sales staff said that the Zhijie S7 will have to wait for up to three months.
In response to the difficulty of delivering the Zhijie S7, Huawei responded on January 15 that the factory is working at full capacity to ensure high-quality delivery.
At the same time, Huawei Hongmeng Zhixing has given a compensation plan, for users who pay Zhijie S7 Dading from November 28, 2023 to January 15, 2024, and exceed the specified delivery date, they will provide car owners with a compensation of 200 yuan per day and a maximum of 10,000 yuan.
However, the delivery difficulties of Zhijie S7 are still not solved, and in the Huawei Hongmeng Zhixing APP, many Zhijie S7 prospective car owners are posting reminders.
is also a Huawei Hongmeng Zhixing smart car brand, one is the new product launched less than half a year ago to become the monthly sales champion, but the other encountered delivery problems at the beginning, why do the world and the wisdom world not have the same fate?
Three reasons for speculation
It is rumored that the delay in the delivery of the Zhijie S7 in a large area is related to Huawei's strong attitude.
According to the first electric report, in the cooperation between Chery and Huawei, Huawei is relatively strong, constantly feedback quality problems, but the demand put forward by Chery is not enough.
Recently, Han Biwen, deputy general manager of Chery Automobile Co., Ltd. and general manager of the manufacturing division, recently resigned suddenly, and it was also speculated that it was highly related to Zhijie S7, and it was reported that Han Biwen was the deputy general manager in charge of direct docking with Huawei, and the large-scale delivery delay of Zhijie S7 made Han Biwen under great pressure and resignation in anger in the company.
Regarding this rumor, Chery spokesman Jin Yi recently responded that it was untrue, saying that the cooperation between the two sides was smooth, and stressed that he would make every effort to promote the delivery of Zhijie S7.
One detail is that when the Zhijie S7 first exposed the large-scale delivery problem, the Daily Economic News reporter reported that Chery did not respond positively to the interview.
As for the reason for the difficulty in the delivery of Zhijie S7, it is currently said that it is because of the chip problem.
According to the Automobile Commune, the Zhijie S7 uses Huawei's own chip, but it cannot be handed over at the moment.
Another reason may be that Zhijie S7 adopts a lot of new technologies, and some first-class merchants cannot meet the requirements in terms of yield and other aspects in the early stage.
This statement comes from Wang Yanmin, president of Huawei's terminal BG smart car business department, who once mentioned in his answer to the delivery plan of the M9 that the wisdom of the S7 has also encountered the challenge of the initial yield rate of the product, and the first chain, production capacity, and delivery will take time to climb, and new products will go through such a stage.
The future of the smart car model
On November 28 last year, Zhijie S7 was officially launched. This is Huawei's second smart car brand after Wenjie, and the outside world expects it to create a sales miracle like the new M7 in Wenjie.
The new M7 was launched on September 12 last year, and the cumulative number of Dading exceeded 100,000 in two and a half months. This time, Wenjie can become the monthly sales champion, and the new M7 of Wenjie has contributed a lot.
And the opening data of Zhijie S7 is also good. According to public information, since the pre-sale was opened on November 9 last year, Zhijie S7 has received more than 20,000 pre-sale orders in 20 days; In December last year, the Zhijie S7 Dading had exceeded 10,000 units.
But this momentum has now been interrupted by a storm of delayed deliveries. Because of this delivery turmoil, the outside world even began to doubt whether Huawei's smart car model could be smoothly promoted.
As we all know, Huawei's car manufacturing is divided into three modes: Tier 1 (i.e., the first-tier supplier of car manufacturers), Solution Integration (HI), and Smart Vehicle.
The HI mode is Huawei's INSIDE mode, in which Huawei provides car companies with full-stack intelligent vehicle solutions, such as intelligent cockpit, intelligent electric, and intelligent networking, but the vehicle design and OTA (over-the-air technology) are completed by the car company.
The smart car model is led by Huawei, which is the most deeply involved and directly responsible for the success of the product.
At present, Cialis, Chery, JAC, and BAIC are Huawei's smart car partners, while Huawei's HI model is used to cooperate with Changan's AVATR and BAIC's Jihu. Recently, Huawei and Dongfeng signed a strategic cooperation agreement, and it is speculated that the cooperation between Huawei and Dongfeng Lantu will also adopt the HI model.
As early as 2021, Chen Hong, chairman of SAIC, published the famous "soul theory" when answering whether he would cooperate with third parties such as Huawei. There is a company that provides us with a total solution, so that it becomes the soul and SAIC becomes the body. Chen Hong said: For such a result, SAIC is unacceptable, and it wants to take the soul into its own hands. 」
Recently, Zhu Huarong, chairman of Changan Automobile, also emphasized that Changan Automobile should have its own brand when explaining why it cooperated with Huawei in the HI model.
It is worth mentioning that AVATAR, a subsidiary of Chang'an, has also recently experienced delivery delays. According to the Red Star Capital Bureau, the lack of Huawei parts has led to the delay in the delivery of AVATR 12, and AVATR has also launched a delivery subsidy policy.
In contrast, the cooperation between Huawei and Cialis is smoother.
When the new M7 was sold last year, Yu Chengdong appeared in the Cialis smart factory many times to personally supervise the production speed and quality of vehicles.
At the press conference of the M9, He Liyang, President of Sailis Automobile, said that the M9 has been equipped with a new super smart factory, including 1000+ intelligent equipment, which can achieve a new car off the assembly line every 30 seconds.
Recently, Guangdong's veteran car dealer Yongao thunderstorm, a number of its 4S stores closed, there is news that Cialis got the news in advance, successfully transferred 31 Wenjie M7, was ridiculed by netizens Owe a butt of cars Cialis can not lose any one.
At last year's Guangzhou Auto Show, Yu Chengdong revealed that after the world of asking and the world of wisdom, there will be two worlds. Huawei's smart car model needs to hand over a second excellent report card, and Huawei also needs more partners like Cialis.