In fact, it is not easy for a company to do 14 years, because you are not good at transformation, you may lose the market, but no matter how the market changes, it is necessary to make good products when we are a technology company, we are an agricultural technology company, how do we make products? We can take a look, this is our colleagues, R&D personnel do agriculture is actually very hard, our drones spray pesticides in the air to eliminate pests, our programmers look for bugs in the farmland, this is commonplace, we often eat light meals in the farmland, our programmer engineers, and then they take the bowl and eat locally, is itI told my HR colleague that if there are two really good people, they can join XAG.
Why did we choose to grow up in that rural area? I said that at least he can tell what is wheat and what is rice, so even if it is such a company, we hope that our colleagues, our R&D personnel, and our product managers understand agriculture, and we have a lot of programmers every year, and product managers will have a standard social practice activity, which is called going to the front line of our products to stay with our users and our actual scenes for a period of time. Let them understand agriculture itself, understand the changes that the products they make to agriculture and what else can be changed in agriculture, of course, if they can make agricultural products and endure hardships, then I think. Many companies can do it, of course, that is the first pass, we also have to think about more factors, because as research and development as a product, we should have insight into the essence behind things, through the ** just now, you should be able to see that the flying drone is very different from the aerial photography drone that we commonly buy, the first is very large, one or two meters as large, the load is very large, the second difference is that you can hardly see this drone, it is controlled remotely through the remote control, This drone is a fully automatic way to walk automatically in the farmland, once he takes off, the only thing you can intervene is to come back, return or make a forced landing, you can't change its route at will after it takes off, so it is a fully automatic flying drone, why do it? In 2015, when I was in Xinjiang with my friends, we were also very excited, at that time our UAV had not yet achieved fully autonomous operation, I remember the remote control very clearly, our customers told me that the side of equality is a little more, and then the drone can not be crooked, it is best to be able to press on the edge of the ridge in the past at this time, the huge requirements for remote control drones, I also participated at that time, I took the remote control and followed the drone forward, The drone is probably 20 meters away from me, because no matter how far away I can't see its attitude change, while flying and walking, I followed the equipment to move forward, in fact, the drone sprayed pesticides only twenty or thirty meters away? And then if the wind direction is windward, it will be even more uncomfortable, I was thinking, I said that I really want to do this job because I am really a fool, and the Void Cold drone is very good. No matter how good you are at playing pesticides, give 100 yuan to give you a drone to be able to fly remotely, isn't it better than a cup sprayer? Isn't it advanced? But what is really needed in the farmland is not that kind of drone, it is a drone that can be automated, it is best to hide far away, it is best to be upwind, and even best to hide in the car or under the eaves, not only that, you have to spray every cage and every row accurately, and spray a little more on the ridge, you need to be very accurate to the centimeter-level positioning, and the accuracy allows the drone to automatically fly and walk in the dragon ladder. We also realize that the remote control of the drone spraying pesticides is not good, not enough at least so it must be fully autonomous, so we see that this drone is all automated flight, in fact, we are equipped with a very simple remote control, which is convenient for him to transfer and facilitate him to do some emergency treatment of most of the 999%。It's all flying fully automatically, I believe that this thinking about products, for many companies, only think about the first level, provide technology to solve a problem, but this problem is not necessarily what the industry needs, and the second problem, I also want to ask you, do we have friends in the south? I ask you why rice has to be put in water to kill insects, right? I want to tell you why I bring this question, because our programmers, our engineers, have been in agriculture for a long time after they went to the field, and suddenly there was an internal discussion in our company, and a company told me why rice should be moved into water, if rice is not planted in water, all the management links related to water can be eliminated, because rice water causes a lot of other problems, I will give you a few examples, first you fertilize, if there is no water trouble, it is impossible. Too concentrated will scan, the second if the water is drained in time, the fertilizer is also photographed, is not white the third living ridge because of the water is often maintained, resulting in easy leakage, so the cost of management is very high, even 50% 60% of the cost comes from the water management of the rice field, then if we don't live in the water, we can save the 60% of the management cost, he really sent a very good question, later, we launched a very in-depth study of this, Even we planted a small piece of rice in our own building in the company, and planted it directly in the paddy field that is planted on dry land without water, of course, today we know more about rice, our engineers also understand why we need to make rice, the earliest rice was planted in water because it is easier to adapt to the water environment than other weeds, and the grass was drowned, and the rice survived, so have we ever thought about it? However, if there is a technology today that can better remove weeds, will we not be able to plant rice in water, because the cost of water management may be higher than the cost of weeding, I believe that it may not only be the same problem in the agriculture industry, we must go back to the surface of things to explore products and research and development, especially technology companies like us, technology companies that change a traditional industry, We should better think about what is the real or more essential reason behind this phenomenon? If we can have a better weeding technology, for example, a robot can pull weeds in the field, then it is really possible that rice will not be planted in water for a long time in the future, and there will really be a rice planting, industrial revolution, we have to summarize, in fact. We do research and development of scientific and technological products, we are still very in accordance with the first principles, we do not want to solve the problem of appearance only through appearance, we hope to see the essence of things through appearance, we often divide our innovation into two parts, the first is called the innovation of the atomic world, here is often physical, this is often production efficiency, just like the efficiency of weeding management efficiency, the second is the innovation of the bit world, that is, we often say the Internet or mobile Internet field, What is the reason why we should penetrate the world of bits to the world of atoms to see the essence of that world? This is also the biggest principle of our products, and almost all of our product managers are sending out such questions every day, whether we can make this tool from the root, whether we can go to the root. To solve the problems encountered in the traditional industry, this table is a summary of our growth in the entire agricultural production process, so we cut a part out for you to see, that is, our engineers will start the growth process of the entire agricultural crop from the valley is sowing, to the whole process from the harvest, each link needs human resources, the cost of equipment efficiency and the problems of the village, all listed, we are engaged in each of the crops we are engaged in, such as wheat, rice, corn, Cotton, etc., of course, we have not covered all the crops, we have covered a small part, we will do such an in-depth analysis, we can see which link can be replaced by unmanned scenes, replaced by unmanned equipment, which link needs more innovation and scientific and technological support. Whether its cost can be balanced with today's labor cost, so we will do meticulous innovation and in-depth innovation for this product and this link, so you can see that our 6 product lines are like this, and we have also made a summary, in fact, in all of these products, he still has a context, he still has a main line, the drone called the joystick for our agricultural drone monitoring, and the sensors of the Internet of Things on the ground are actually instead of human perception. It turns out that a farmer goes to the field to walk around, this place does not grow well, and then he may go home and carry a sprayer, spray some fog, and the statistical medical staff find that there are pests and diseases in the whole field, and start spraying again, which is the traditional practice, so how do we make it unmanned, so that it becomes more intelligent and technological? First of all, we look at the fact that drones are capable of 100 or even 1000 times more efficient at a time. Seeing the growth of farmland and pests and diseases, we call this part perception, we want to perceive the world, this real world, and virtualize the information of the perceived real world into data that can be processed, the second is to analyze that we have so much data, we have to do a lot of AI analysis in the background, and finally we need to make a decision, this decision needs to establish a crop model, why do we want to sort out the growth model of the entire crop, Because we want to know the growth process of crops, people have bone age, this is the age of Jia Ling represents the real age, so a child just goes to kindergarten is just a few years old in junior high school, in fact, crops are the same crops, there are also growth stages, what medicine to take at each stage, what fertilizer to eat, this way is also called leaves for wheat and rice.
Just a few leaves grow, and then one or 15 tablets, why there are 05? Because it has half a leaf that grows out and it's time to fertilize, and then half a leaf should be used to distinguish what to do, and there are standard models for what to do, so we build these models, we can make a lot of AI decisions by perceiving the growth process of crops, and tell him that at this time, you should actually apply a little fertilizer, and finally make a decision, we have to implement the management of pesticides, fertilizers or water. 1. Or drive another agricultural machine, today, or in the future, it should be done automatically by a robot, so we have all the product research and development through the first principles insight into the essence of things, we through a group of R & D personnel hard work.
Ah, the R&D process in this rural area is finally strung together, we hope to perceive and analyze decision-making from these four levels, and finally to the implementation, completely turning agriculture into less people or unmanned, so that people can help us farm so that intelligence can serve agriculture, which is the big logic of our products, but the future of Jifei advocated by Jifei today, we are definitely not a drone business, drones are just one of our products, we hope to provide a complete set of solutions to this industry, Instead of playing pesticides, he must buy a lot of scientific and technological products to solve the production problem, so with the enrichment of products, with the concentration of enterprises in this, the user's recognition of us will jump out of the drone, because farmers or professional users of agriculture. Buying a device with this, he's not looking at whether he's a drone, he's looking at whether he can solve my problem, and if we can provide a complete solution, then it's more attractive.