What was the biggest difficulty in the process of development? How did you break through? In fact, the biggest difficulty of the organization, in addition to our common business model exploration, I think this is called a common difficulty, that is, all entrepreneurs and all organizations will encounter, there is no organization, the entrepreneur said that I came up on the wind and water, very successful to find a business model to make money, and then the company will grow and develop, very not I talked about our three stages today, may not be those very complex wages can not be paid out quickly, tell everyone, 
But in fact, we also went through that process, I borrowed all the money from my relatives, and when we couldn't figure out the business model, we spent our own money to buy trucks to serve the farmers, and we were really under a lot of pressure, and we didn't know if we could make the users happy and profitable. The user's problem is really encountered like this, but I take these as normal difficulties, I believe that all entrepreneurs will encounter in the process, no one can solve it for you, only you can explore and dig to change, but what, the greater difficulty does not come from this, the greater difficulty is from the growth of the self, in fact, we have 2 3 important transformations and can make the company to this day, there is a very big reason, It's just that I found back-to-back people at the right time and just said that everyone's perspective is limited, whether it's 1.4 million kilometers or 440,000 kilometers by car, I can't see the whole of China, that's just an angle we see, so we have to find a person who can complement ourselves or a variety of people who can complement our team to cooperate with us, so there is no limit to ourselves. Self-improvement is actually the biggest challenge in life, can we have an open mind at every stage, just like today, you come from the lectures, we don't have an inherent thinking about agriculture, the countryside is like that, there was no opportunity at that time, if we think like this, we don't have the same reason today, if I think I am the best person, can decide everything, the company is not today, so I found a co-founder to find my more important team more talent in, Everyone trusts each other, tolerates each other, and then keeps growing to this day, so I think the growth of the self and the growth of the team may be a greater difficulty, the cost of drones is decreasing, the competition for pesticide services is becoming increasingly fierce, how to achieve a breakthrough in plant protection pesticide agricultural enterprises how to better follow the trend? This is an insider, and it has a characteristic for technology products. The performance is getting better and better, the cost is getting lower and lower, then we belong to the performance is getting better and better, the screen is getting bigger and bigger, the drone is the same, it is the same as the attribute of science and technology products, such will go through the same process, our original cost of hundreds of thousands, when a drone was sold, now last year we were 44,000 yuan a set, three times the reward, I believe that the future will be cheaper, the performance will be better, so this is the attribute of science and technology, can not be violated, but we have to think aboutIf the UAV can bring not only the UAV hardware itself to the agricultural enterprises, but also the UAV can help the local business to do bigger, help your service area to expand wider, then I think the UAV no matter how the best change is your good news, for this insider, my suggestion is that the real thing should be considered is what this tool brings.
What is changing? According to the changes in the industry to operate, so that the boundary of your business becomes wider, because I know that the original agricultural store is a small cage shop, may be able to cover the area of 1000 acres of area no matter how large it can not cover, but today if an agricultural store uses the service of drones, it may be able to cover 2000 acres or 5000 acres of area, he has a larger business boundary, and the cost and benefits of the expansion of the boundary are far higher than the cost of spending. How did Jifei introduce a modern company system at that time, this question is actually very complicated to summarize, there are a few first, the founder's own mentality is that we are willing to take out the equity, if you are not willing, then there is no way to do incentives, right, the second is that we were patients to the company first, because we introduced investors, investors. After logging in, the company and you personally cut the starters who have financed with me should understand that there must be all kinds of articles of association and all kinds of requirements as soon as investors come in, right, when the company is still an individual company, when it is a small workshop, the money earned by your company and the money you earn personally are basically equal to joking, I said that the money earned by the company is put on the account, and then, alas, suddenly a relative is sick, saying to borrow 200,000, and then the company accounts 200,000 to him, It's a personal company, which is a very workshop-style approach, but if you're a county, can you do it? No, because you are only the legal representative, so after our investors invest in us, in fact, we begin to cut the company and the individual very, very obviously, you personally just take a salary The company's accounts, the company's accounts, professional financial personnel, professional methods of spending money, the company's plan and articles of association, and even the resolution of the board of directors should be followed. Standard modern company to operate, so at that time we through the investor to the level, we began to have such a mechanism, and then, the company built a company with a certain standard system, China's fragmented farmland situation will be limited and non-growth, what rural changes have you seen in recent years, fragmented farmland will definitely affect, but what, fragmented farmland, it will slowly concentrate the market is large enough with the decrease in population and the change of land policy. Big enough that you can do those more concentrated places first, for example, the farmland you just saw our farmland is Xinjiang Northeast, Heilongjiang Jiangsu, North China Plain, etc., our southern part of the country is actually our market is relatively small, but it does not mean that even if there is no market, because he has not yet reached that stage, this is the first, then the second, we see that the change in this market is very obvious, that is, fewer and fewer young people are willing to stay in the countryside, because it has become. It's not your income, in fact, it's a lot higher than rural people, if you plant 10 acres of land, we will have 1800 top to the sky, 1000 acres of land income net income, 10 acres of land is 10,000 yuan of income a year, it should be said that a grower is more than half a year then I asked, in the city you just do a job, even if you send express delivery, work hard, maybe a month or two of the salary is much higher than this, this is the status quo, So fewer and fewer people will stay in that environment to cultivate the land, because the income is too low, so the land is bound to be concentrated, and the scene we see is all about the continuous concentration of every place, but this concentrated process is very slow from day to day, year by year It doesn't seem to be too fast, but 5 years and 10 years is a very high-speed process, hello Mr. Hu, I am a practitioner in the agricultural industry, hello that. Uh,I have a question,That's it,Your title is also smart agriculture,In recent years,In addition to Qi Fei, including everyone and even Jingdong,Even Country Garden is laying out the smart agriculture industry,So what do you think is the barrier between smart agriculture and our traditional agriculture,How to break through it? First of all, I want to say that the word wisdom represents the attribute of science and technology, so whether it is wisdom depends on whether you can change the industry through technology, since you want to change an industry, it is certainly not opportunistic, it must be from the process of change in this industry to either improve efficiency, or reduce costs, and then the enterprise will obtain from the efficiency or cost reduction of the enterprise. The distribution of new dividends, otherwise there is no difference with the traditional industry, there is no difference between the traditional things, and how to say it more delicately? For example, for example, if the drone can reduce the pesticide he can reduce, let's not talk about the efficiency problem, I said that if he can really achieve accurate play per acre, where there are more pests and diseases, a little more, where there are no pests and diseases, do not fight or play less per acre of land can save 30% of pesticides, then this smart agriculture must be wise, and you have a very, very high barrier, because all the traditional agricultural materials can never be sold, because your cost is 30% lower than others, The cost of other spaces is much lower than your cost, so this is the social dividend period brought by smart agriculture, how big the dividend depends on how much this technology can bring the efficiency or cost of the industry, the part of the efficiency improvement or the cost reduction part, today's drone pesticide only brings one benefit, that is, the benefit of efficiency improvement. You should know very well, but the drone has not yet brought the second benefit, which is the benefit of reducing costs, so each of our products, every logic, is based on efficiency improvement or cost reduction in the dimension of technological innovation and change the industry, so we say that the logic of changing this industry is also because of this angle, so the big thing is that no matter which company does smart agriculture, if it is not based on this logic, it may be a process and will be eliminated, thank you.