Changsha Evening News reporter Fan Honghuan.
During the Spring Festival holiday, the box office of the Chinese New Year film "Hot and Hot" directed by Jia Ling exceeded 3 billion yuan, and the hot search dominated the list. Recently, the reporter visited Changsha and found that in various boxing gyms and gyms in Changsha, the enthusiasm of citizens to learn boxing is also as "hot and hot" as in the movie, and the once niche boxing sport has gradually become the new favorite of sports consumption.
Female cadets flock to boxing lessons.
Straight, swing, hook, punch ......In a boxing gym in Changsha's Yuelu District, many boxing enthusiasts are sweating and learning skills. Among them are women and teenagers. "I was very touched after watching the movie, so I contacted the gym coach as soon as I finished the Chinese New Year, and loving myself starts with good health. A girl who was practicing boxing moves said.
At the beginning of the 20th century, boxing was introduced to China and was called "Western boxing". Boxing is also an Olympic sport, such as Tyson, Ali, Pacquiao, Chinese athletes Zou Shiming, Xiong Chaozhong, etc., are all well-known boxing stars. In the eyes of most people, boxing is a male-dominated sport, and female boxers are often overlooked or marginalized. With the development of niche sports, fighting, which originally belonged to the fighting arena, is stepping out of the ring, being labeled as "fashionable" to the gym, and is becoming more and more favored by female consumers.
The M23 Boxing and Fitness Club, located near Moon Lake Park, will be open as usual during the Spring Festival. The staff told reporters that in the past few days, the number of female consumers who have consulted boxing private training courses has suddenly increased, some consumers want to know whether they can learn from zero foundation, and some consumers hope to achieve the purpose of burning fat and mastering self-defense skills through this sport. "About 45 minutes of boxing can burn 800 to 1,000 calories, which can be said to be the best fat-burning exercise. "Staff introduction.
Hot and Hot with fire boxing sports.
According to the "2023 National Fitness Trend Fun Reading" released by Keep, the average weekly fitness of regular fitness people in 2023 is 247 days, an average of 43 per day5 minutes. Fitness as a way of life has become a trend, and the fitness industry is gradually recovering.
In order to attract more students to understand and participate in boxing, some high-quality combat gymnastics classes have emerged, and professional fighting clubs for specific groups have also begun to appear, such as women's fighting clubs for women, vocational courses for fighting "enthusiasts", etc. With the exception of some dedicated fight clubs, many fight classes are nested within regular gyms.
I had never been exposed to such a sport as boxing before, and when I came, I found out that there were so many female students in the boxing class, which also gave me a lot of motivation. Xu Yuting, a citizen, said that during the boxing process, the excitement brought by the secretion of dopamine by the brain due to high tension made her feel "very cool". Some citizens also said that boxing can effectively vent their emotions and help them relieve stress and anxiety in life and work.
Meituan data shows that since the launch of "Hot and Hot" on February 10, the search volume of keywords related to "boxing" has increased by 388 compared with the same period during the Spring Festival last year4%, and the search volume of Dianping increased by 2572%, and the number of comments increased by 337 year-on-year53%。The search volume of keywords such as "boxing", "boxing experience class", "boxing monthly card" and "girls' boxing" has increased by more than 10 times compared with the same period last year. It is worth noting that among the relevant user groups, the proportion of women is even higher, at 671%, and 329%, 20 to 35 years old group is the main user.
There are more than 50 boxing venues in Changsha.
As boxing continues to heat up, a new trend of consumption has also emerged in Changsha. According to incomplete statistics, there are currently more than 50 fitness venues covering boxing in Changsha, and the Changsha Boxing Association has also been established, which has further enhanced the market competitiveness of Changsha's boxing industry.
How much does the sport cost? A boxing enthusiast told reporters that there are not too many boxing equipment for practice, ordinary sportswear or fitness clothes can be, boxing gloves and straps are generally provided by boxing gyms, and the main cost is boxing training courses.
At present, most of the boxing gyms in Changsha mainly implement private training or small class group classes, and the form of fees is divided into monthly cards, quarterly cards, half-year cards, and annual cards, ranging from 1,000 yuan to 10,000 yuan. And in order to promote boxing fitness, occasionally there are merchants who launch 19A single experience of a small group class of 9 yuan or 99 yuan private training experience class. In addition, in recent years, many well-known sports brands have rushed to lay out the track of fighting supplies, and launched a large number of new products such as boxing gloves, bandages, and boxing pants, which are quite popular with consumers.
While boxing is a sport of passion and energy, it is also important to be fully aware of the risks involved. In response to the current boxing fever, boxing coach Zhou Yue suggested that fitness sports, including boxing and martial arts, have a certain professional threshold, and they also need long-term investment. Ordinary enthusiasts should gradually improve their physical fitness and technical level when participating, and do not blindly choose expensive courses while ignoring their actual needs.