Yu Fang, President of Amway (China).
2023 is the first year to implement the spirit of the 20th National Congress of the Communist Party of China, and adhering to high-quality development and promoting Chinese-style modernization have become the themes of the new era of economic and social development.
The tide of the times has also stirred up ripples in people's lives. Bidding farewell to the epidemic, restarting life, and focusing on physical and mental health and quality of life have become the main theme of thousands of households. More and more people sweat like rain, exercise + nutrition, practice a healthy lifestyle, and become "the first person responsible for their own health"; More and more people are going out of the house, opening their hearts, calling friends and companions, and walking among the green waters and green mountains; More and more people are focusing on growth, reading and learning, and striving to become a better version of themselves. Health and beauty, like flowers, quietly bloom around us.
The wind is strong and the sails are good. Amway's vision is to "help people live healthier, better lives". Focusing on the grand goal of building a "Healthy China" by 2035 and conforming to the national strategy of satisfying the people's yearning for a better life, Amway has devoted itself to the big health track and worked hard. In 2023, the value proposition of "Flower of a Better Life" was proposed, which regards physical health, active life, emotional health, good relationships, financial security, personal growth, social value, and green harmony as the values that Amway provides to the public and society.
In 2023, Amway will invest an additional 600 million yuan to upgrade its production base, accelerate product R&D and innovation, support marketers to operate a healthy and beautiful life community, and make each vibrant community a grassroots social support system to promote the construction of a healthy China, and achieve a win-win situation of commercial value and social value.
The New Year is opened, and the beautiful welcome. In 2024, Amway Nutrilite celebrates its 90th anniversary, and we will fully unleash the energy accumulated by Amway Nutrilite in the field of nutrition and health, supported by comprehensive health solutions such as "Nutritious Breakfast" and "Vitality and Rejuvenation", to promote national health. Amway's first self-owned organic farm in China will be officially released, helping smart organic agriculture and promoting the modernization and internationalization of Chinese herbal medicine. More than 100 experience halls and experience stores across the country will also be upgraded, and they are committed to building a health promotion center and a better life salon for community residents. We believe that the new entrepreneurial model of "business is in a better life" will gather the light in everyone's hearts and illuminate our journey towards a better life.
The spring breeze chases the waves, and the tiger leaps over the dragon. Amway will, as always, walk with Chinese consumers and entrepreneurs, and keep pace with the development of Chinese society; In the new year, we have a good heart, sow hope, welcome the blossoms together, and share the fruitful fruits.