As an automotive OEM, do you face these problems?
1. How to precision marketing to reduce the cost of customer acquisition?
2. How to achieve closed-loop management of clues, improve the follow-up efficiency of clues, and avoid the waste of clues?
3. How to build private domain user assets? Establish a panoramic profile portrait of customers, accurately label and layer customers, and quickly pull crowd packets for activities?
4. How to carry out automated precision marketing to improve the efficiency and accuracy of marketing?
5. How to cultivate the loyalty of the insurer, revitalize the insurer, do a good job in the fission marketing of the insurer and replace the new car?
6. How to empower sales consultants, reduce training costs, improve internal sales collaboration and the efficiency of making customer appointments?
In this regard, the 6 highlights of Weike data vehicle solution are worthy of your continuous attention.
1. Traffic incubation and empowerment
Omni-channel customer collection, clarify the user portrait of the automotive industry, obtain more effective traffic, help OEMs cover various traffic ecological platforms, convert public domain traffic to private domain traffic, improve the closed-loop management of clues and the automatic incubation ability of potential customers, and realize the deep connection and private domain operation of customers.
2. Service capability improvement and empowerment
Integrate vehicle panoramic display, personalized matching, financial loans, insurance services, optional services, super rights, test rides and test drives, cross-format point members, store members, service cards and coupons, customer service, etc., to achieve the full-scene service capability upgrade of "** car selection + in-store car purchase".
3. Empowerment of marketing and trading activities
With vehicle trading as the core, based on the four troikas of content marketing, social marketing, event marketing and precision marketing, we will achieve refined marketing around customers. Empower store sales consultants to obtain marketing materials with one click, improve marketing skills and order formation capabilities. Realize the coordination of activity release and collection, and timely feedback of activity process data to the main engine factory, and build a digital marketing transaction collaboration system of "customer + 4S store + main engine factory".
4. Empower customers' private domain operations
Build a private domain customer asset pool of OEMs, complete the construction of customer files and tags, continuously improve customer portraits and achieve accurate segmentation of crowdpacks, and provide customer value insight and analysis.
Cultivate customer loyalty, revitalize customer resources, and promote customer fission marketing and new car replacement.
5. Empowerment of operation and management data
Help OEMs build a data middle platform, provide real-time and offline analysis capabilities of big data, provide data governance and data quality improvement capabilities, provide data dashboards such as reports, large screens, and cockpits, and realize business presentation, business data early warning, business data intelligence and other capabilities.
6. Strengthen business connection and empowerment
Assist OEMs in building a business middle platform, optimize internal business collaboration, enhance the connection between business systems, and support rapid business innovation. Through rapid orchestration of business processes and open technical standards, R&D costs and R&D efficiency are improved.
Connect customers through online and offline omni-channels, reconstruct a "customer-centric" service system from new car purchase to customer operation, and improve customer experience. Relying on data to form a unified user portrait, we continue to explore customer value around the user's full life cycle journey, feed back refined marketing operations, and ultimately help sales conversion, achieve sales growth, and help automotive digitalization.
If you want to know more about automotive solutions, please leave a message or private message in the comment area