In 2023, Shaanxi Automobile's commercial vehicle sales will increase by 66%; Target 3 for 202450,000 units, how to achieve it?
On January 28, 2024, the Shaanxi Automobile Commercial Vehicle Global Strategic Partner Conference was successfully held in Yan'an, Shaanxi.
2023 will be a year of transformation and rebirth for the development of Shaanxi Automobile's commercial vehicles. From an external point of view, the commercial vehicle industry has recovered growth in the first year, and it is time for brands to take advantage of the momentum to develop; Internally, the management team was reorganized, and the organizational reform was drastic and changeable.
In this context, what are the results of Shaanxi Automobile's commercial vehicle reform in 2023? How will the goal of nearly doubling by 2024 be achieved?
Please see the report from Fangde.com.
In 2023
Initial results have been achieved in structural reforms
At the beginning of 2023, Shaanxi Automobile Commercial Vehicle is determined to change. Not only is the leadership team refreshed, professional and full of momentum; At the same time, Shaanxi Automobile Commercial Vehicle has carried out drastic changes within the organization: the organization is more flattened, focusing on building star product ......
In the past year, Shaanxi Automobile's commercial vehicle structure reform has achieved initial results, with annual sales exceeding 180,000 units, a year-on-year increase of 66%, handed over a satisfactory answer.
Deputy Secretary of the Party Committee and General Manager of Shaanxi Automobile Holdings, Vice Chairman of Shaanxi Automobile Group.
Zhou Xiangqiang, Secretary of the Party Committee and Chairman of Shaanxi Automobile Commercial Vehicle, delivered a speech.
Zhou Xiangqiang emphasized that Shaanxi Automobile Group adheres to the "two-wheel drive" strategy - Shaanxi Heavy Duty Truck and Shaanxi Automobile Commercial Vehicle - is determined to be unswerving, and the group will continue to fully support the development and growth of Shaanxi Automobile Commercial Vehicle in the future.
Zhou Xiangqiang affirmed that the management team of Shaanxi Automobile Commercial Vehicle has proved that Shaanxi Automobile Commercial Vehicle can achieve the strategic goals of "two-wheel drive" and "rebuilding a new Shaanxi Automobile" with practical actions. It is believed that with the support of the concept of "making good cars for users, creating wealth for customers, and win-win with partners", Shaanxi Automobile Commercial Vehicle will be 3The strategic target of 50,000 units will be achieved.
Liu Xiangtao, deputy secretary of the Party Committee of Shaanxi Automobile Group's commercial vehicles, presided over the meeting.
Judging from the results, Shaanxi Automobile's 2024 target setting is also well documented. In 2023, Shaanxi Automobile Commercial Vehicle will adjust its structure, seize the opportunity, digest the backlog of more than 10,000 vehicles at the beginning of the period, solve the financial pressure of 297 channels, and release nearly 800 million yuan of various occupied funds. With the digestion of inventory in the first half of the year, Shaanxi Automobile's new commercial vehicle products increased rapidly in the second half of the year: light trucks increased by 286% in the second half of the year, gas tractors increased by 2, and dumps increased by 800%.
In the advantageous market, Shaanxi Automobile Commercial Vehicle will take advantage of the momentum, with special vehicles increasing by 143% and truck cranes increasing by 131% in 2023, further increasing its market share. In addition, Shaanxi Automobile Commercial Vehicle has improved its quality by focusing on products, and its product competitiveness has been further improved. In 2023, Shaanxi Automobile's after-sales PPM of commercial vehicles will decrease by 51% year-on-year, the one-time repair rate of market faults will increase to 90%, and customer satisfaction will increase to 88%.
Tian Qiang, deputy secretary of the Party Committee and general manager of Shaanxi Automobile Group's commercial vehicles.
Tian Qiang, deputy secretary of the Party Committee and general manager of Shaanxi Automobile Group's commercial vehicles, said that in 2023, Shaanxi Automobile Commercial Vehicles will lay the foundation through reform; In 2024, Shaanxi Automobile Commercial Vehicle will focus on innovation and open a new situation.
The foundation has been laid, and the only way to achieve more than 90% growth in 2024 is to go all out.
New product launches
Provide new momentum for development
Heavy trucks with high horsepower, high-end, and intelligence have become the norm, the opportunity to convert oil to gas is fleeting, the demand for blue cards and green passes has been transformed into yellow cards, and the penetration rate of new energy light trucks and AMTs has grown rapidly ......In the face of opportunities, Shaanxi Automobile Commercial Vehicle took the initiative to seize the "tuyere" with new products and new technologies.
At the conference site, the Yan'an brand of Shaanxi Automobile Commercial Vehicle was officially released, and at the same time, Yan'an S700 super heavy truck was unveiled - there were also LNG show vehicles with different gas cylinders at the exhibition site.
According to reports, Yan'an heavy truck S700 has lasted several years to focus on customer demand research and development, performance indicators are fully verified, vehicle positive research and development, focusing on long-distance trunk logistics and cold chain transportation market segments, is the crystallization of Shaanxi Automobile's military quality and cutting-edge technology, and product performance has reached the industry's first-class level.
Member of the Party Committee and Deputy General Manager of Shaanxi Automobile Group Commercial Vehicle.
Fang Huiping, director of Shaanxi Automobile Group Technology Center, made product interpretation.
Shaanxi Automobile Commercial Vehicle selects strategic partners such as Xi'an Cummins, Eaton Cummins, Hande Axle, and Voith to create an "exclusive power chain for Yan'an heavy truck integration" - deep integration of the power system, fine optimization of the underlying data, and completion of five key technologies: efficient collaboration, intelligent thermal management, intelligent regeneration, AMT control, and ultra-long maintenance.
According to the verification of "China's Commercial Vehicle Performance Limit Challenge", Yan'an S700 has a fuel consumption as low as 26 per 100 kilometers under 80KMH high-speed conditions9L, which will surely inject new impetus into efficient logistics.
In addition, focusing on zero-carbon technology, Shaanxi Automobile's new energy light truck Zhiyun S300 for commercial vehicles was launched. Zhiyun S300 is equipped with CATL lithium iron carbonate battery + Inovance flat wire motor + Inovance integrated controller to form the "top three electrics", using CATL mid-battery + Hande electric drive axle design, the product has the advantages of high load capacity and high attendance. At the same time, Zhiyun S300 integrates lightweight, comfortable, intelligent and other technologies to further improve the user experience. According to reports, Zhiyun S300 can achieve energy consumption of 3 under the comprehensive working condition of 6 tons at full load39km kWh is bound to speed up the green development of logistics in 2024.
Gao Xuan, general manager of Shaanxi Automobile Group's commercial vehicle sales company and new energy sales company, made a product interpretation of Zhiyun S300.
What to do in 2024?
New products, new technologies, new models
Tian Qiang, deputy secretary of the Party Committee and general manager of Shaanxi Automobile Group's commercial vehicle, said that under the guidance of Shaanxi Automobile Group's "two-wheel drive" strategy, Shaanxi Automobile Commercial Vehicle plans to achieve two stages of development goals: the first stage will reach 50,000 units in 2025, with a compound growth rate of 70%; In the second phase, it will reach 100,000 units in 2028, of which 40 will be new energy and 30 will be exported, becoming a first-class green transportation capacity provider and achieving long-term sustainable development.
Guo Pan, deputy general manager of Shaanxi Automobile Group's commercial vehicles.
He made the "2024 Shaanxi Automobile Commercial Vehicle Marketing Strategy Report".
To this end, Shaanxi Automobile Commercial Vehicle should make efforts from three aspects.
First of all, focus on new brands and new products. In the domestic market, we continue to improve our product layout around Delong, Deyu, Yan'an and the new energy brand Zhiyun. In foreign markets, increase investment in English brand "sagmoto" products and seize the opportunity to go to sea.
Second, we should focus on new technologies and services. Technically, the Zhiyun platform improves efficiency through the design of low internal resistance battery + flat wire motor; With customized research and development of large city working conditions and low wind resistance design, it can achieve longer battery life; By selecting the world's first-class power manufacturers, Deyu creates the best power combination to further reduce the energy consumption of products. In terms of service, we build a "lighthouse" service through ultra-long warranty, ultra-long maintenance, unconditional outing, and one-hour service circle.
In addition, Shaanxi Automobile Commercial Vehicle will actively explore new models - selling cars with goods, leasing and selling, special vehicle research and development, promotion, service integration cooperation, etc., to comprehensively enhance brand competitiveness.
In 2023, Shaanxi Automobile Commercial Vehicle will live up to its trust, and its performance growth will reach a new high. In 2024, it is believed that Shaanxi Automobile Commercial Vehicle will continue to maintain its strategic focus and contribute to the transformation and upgrading of China's road freight industry with continuously advanced products and services.