Written on the front words:
In the past two days, it is the peak period of the resumption of work and production on the return of the Spring Festival, and all express delivery companies have also started work at full speed, and the first-line car lines and outlets have taken the lead in resuming operations.
From the perspective of the publicity and marketing strategies of each company, the beginning of 2024 is mainly from the direction of industrial parks, campus teachers and students, e-commerce platforms, etc., to grab customer groups such as manufacturing, back-to-school luggage, and competitors. And how to effectively grab it?
Today, let's take a look at the "first battle" of the resumption of work after this year!
no.1
Industrial park rush manufacturing!
First of all, let's take a look at the grain-producing area in the grain-producing area, that is, the industrial parkIt is also the favorite area for front-line salesmenUsually there are more deliveries and fewer deliveries
It is not difficult to understand that enterprises occupy the majority of the volume of express delivery, and the country's large and small factories and enterprises are basically located in various parks, especially after the Spring Festival, the park began to resume work and production, and naturally it has become the focus of the express express delivery companies to compete for the first time, especiallyManufacturing enterprises will also have a short-term explosive growth in orders after the holiday, the park must be at the forefront of the queue to be the first to visit and ask for goods.
Take the two posters of SF Express's post-holiday marketing promotion as an exampleLarge-scale industrial items are sent to SF Express to help enterprises resume work quicklyIt can be seen that SF's primary direction is the industrial park, focusing on vehicle transportation and 100kg+ LTL heavy cargo, and SF's advantages in the industrial zone are more stable services, safer goods, heavier and more preferential services, as well as full network coverage, comprehensive services, and professional packaging.
Well, since the industrial park is so important,Should I go to ** to find where these parks are? And what kind of methods should be used to acquire customers?
Looking at the parks across the country, according to the data of the prospective park library,There are 78,552 industrial parks in the country, and the number of registered enterprises in the parks is 5.5 million+Among them, the top five provinces of Guangdong, Jiangsu, Zhejiang, Shandong, and Shanghai accounted for 524%, the core grain-producing provinces in the economic circle account for more than 60%, and each city has a different type of park, which can be specifically searched according to the city or industry.
Taking Suzhou as an example, there are 2,244 industrial parks, taking one of them, Suzhou Yangshan Science and Technology Industrial Park, located at No. 8, Jinyan Road, Huqiu District, Suzhou City, with an area of about 81459 acres, the park has a total of 3,397 enterprisesIt contains key information such as enterprise name, registered capital, registration time, business scope, and email addressIt can be used as a good sales development tool and a great tool for grabbing new customers at the beginning of the year.
AbsolutelyThe offline push type of "sweeping the park and sweeping the building" is also the most effective way to find customers, especially for the most practical first-line outlets, after all, the service scope of each grassroots network is limited, the map within a radius of a few kilometers may have long been familiar with the heart, and the headquarters is generally not allowed to grab goods across regions, at this time, you need to have enough patience and confidence to go door-to-door along the park to sell yourself, and there may be unexpected results.
no.
Teachers and students on campus rush to return to school!
Then take a look at the scene of the scramble to infiltrate, the beautiful colleges and universitiesIt is also a large household for the usual delivery and winter and summer vacationsUsually the profit of the post station is high
It goes without saying that the campus has always been a field that major express companies must compete for every year, because the campus will not only have an explosive growth period of luggage delivery during winter and summer vacations, but also a place for blue-collar and white-collar workers in the future enterprises to set sailThis is especially true during the graduation season during the summer vacation and the back-to-school season after the Spring Festival, the headquarters and the first-line terminal outlets are also quite important, and they will also focus on the layout of the collection.
Take the post-holiday return promotional picture officially released by Deppon Express as an exampleAfter the holiday, the return trip to Debang and the New Year's flavor were all sent, more than 3 kilograms, large pieces of Debang, it can also be seen that the key direction of Debang includes the campus back season, the hometown of the New Year's flavor, round-trip luggage, home grain, oil, rice and noodles and other items, Debang also has direct security, door-to-door pickup, professional packaging, free delivery upstairs and other service advantages. 
Similarly, colleges and universities are the key direction of the beginning of the year, thenHow many colleges and universities are there in the country? What can be done with outlets near campus?
According to the latest statistics from the Ministry of Education, as of June 2023, there are a total of 3,072 colleges and universities in the country, including 2,820 regular colleges and universities (1,275 undergraduate colleges and 1,545 vocational colleges), and 252 colleges and universitiesThe total number of college students enrolled in 2023 is about 44.3 million, and the class of 2024 is about 11.79 million, which shows how great the shipping potential is in the back-to-school season after the year. Although the campus is a good area, it is often difficult to enter, after all, the relationship and interests within the college are also complicated, and every year there will be a break out of the express station being removed by the university, so I want to share the cake on campusThe first thing to do is to PR the person in charge of the campus and distribute the relevant benefits evenlyIn order to smoothly enter the college to receive mail during the peak season peak, it can also avoid "stall" type pickup. In short, there are outlets in the campus area also need to spend more energy to maintain the relationship, the student's freight is generally easy to earn, basically the original price plus the packaging fee, even if there is a coupon discount, the profit is also considerable, if you can enter the campus, provide a clean and tidy post station environment for self-delivery and pick-up, and can provide upstairs pick-up and delivery upstairs services in the graduation season or back-to-school season, there will be a great competitive advantage, rich returns.
no.
E-commerce platform to grab competitors!
Finally, let's take a look at the major customers in the express delivery industry, and the major types of e-commerce platforms, but also the most powerful part of competing with each other,Usually the gains are the pain of the losses
It can be said politely that without the development and growth of the e-commerce platform, there may not be the glory of the express delivery industry, ** has created today's three links and one reach, Jingdong incubated Jingdong logistics, Pinduoduo has achieved J&T, with the penetration of social e-commerce platforms such as Douyin, Kuaishou, Xiaohongshu and other social e-commerce platforms to seize share,The head express delivery companies are also forced to obey the arrangements of the platform, the rookie index, the Jingqi index, the Douyin index and other assessments are intensifying.
Take the hottest event in the express delivery industry as an example:"J&T Express was returned in large quantities"., The cause must be known to everyone, the arrogant Messi Hong Kong station did not appear on the stage and did not take a group photo, but appeared in Japan station to provoke public anger, from the national pursuit to the national boycott, causing a crisis of endorsement brand, J&T franchisee's personal sentence "J&T has no shortage of resources" added fuel to the fire of J&T, and the market value evaporated by 20 billion, which was rejected by a large number of netizens and boycotted. 
Who is the most "hurt" in the return? It is a merchant on the e-commerce platformHow will merchants choose? Will competitors take advantage of the situation?
The answer is inevitable, Ni Haishan, an Internet celebrity with nearly 20 million fans on the live broadcast e-commerce platform, took the lead in canceling cooperation with J&T, and notified the partners to terminate the cooperation, as well as Zhejiang Dehua Group, one of the top 500 private enterprises, also issued a notice saying that it officially terminated all logistics cooperation with J&T and never cooperated, which has a greater impact to a certain extentAfter all, it's okay for ordinary consumers not to use it, but if merchants don't use it, it will be a huge loss
Just before the Spring Festival, J&T is also a special partner of the New Year's Festival promoted by the e-commerce platform, Pinduoduo, Douyin, and Kuaishou regard J&T as a reliable "new group pet", providing the three major e-commerce platforms with logistics services that do not close during the Spring FestivalNow J&T has been rejected by a large number of netizens for returns, and the natural score and ranking have to decline, if the Messi incident continues to ferment and even be "** polar rabbit will also face a difficult choice."
As we all know, J&T is relying on the low-price strategy to enter the express delivery market, and there will naturally be competitors to fill the position to grab its customers, and it coincides with the advent of the traditional off-season after the year, and the express "** war" is still continuing, it is saidA head express has developed a "Wangjia fade return" rush strategyIn the future, the fee for the increase in the peak season will be returned to the customer in the off-season, and the rebate amount can be directly deducted from the freight.
Words written at the back:
Those who are good at fighting are invincible, and they will not lose the defeat of the enemy
The first battle of the year after the festival is quite critical. If you can seize the opportunity to make a good start, you will definitely be boosted in morale, and you will be full of confidence in winning throughout the year.
Who are you more optimistic about? Welcome to leave a message to discuss.
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