At the 2023 Global Automobile Annual Ceremony held in Suzhou, the theme of "Just Classmates and Teenagers" attracted a lot of attention. With its most beautiful convertible electric sports design, the MG Cyberster stood out from 54 models after fierce competition and rigorous selection, becoming the only sports car model to win two awards: "Sports Car of the Year" and "Top 7 Car of the Year", demonstrating its outstanding quality and influence.
Since its inception in 2014, the annual global automotive event has become a benchmark event in the automotive industry and is known as the "Oscar" of the automotive industry. In this year's ceremony, after strict screening, a total of 10 mainstream models entered the final voting process, including Mercedes-Benz E-Class, Formula Leopard Leopard 5 and so on. Among the many models, the MG Cyberster was strongly shortlisted for its outstanding strength and became the only sports car model among the top 7 finalists, showing its unique charm.
The MG brand has always been committed to meeting the individual needs of users, so it launched the world's first convertible electric sports Cyberster. Since its entry into the market, MG Cyberster has quickly become a popular choice for elite users in the new era due to its unique design and excellent performance. As the legacy and pursuit of the MG brand's sports car genes, the MG Cyberster shows the beauty of stunning design and outstanding performance. As an innovation that redefines sports cars in the era of electrification, the MG Cyberster has the world's only combination of scissor doors and a soft-top convertible electric system, which accelerates to 100 km/h in just 3.2 seconds, bringing the ultimate control experience to the driver. It is not only a top-of-the-line luxury sports car, but also a unique symbol of the pursuit of individuality and romance by elite users in the new era.
Lu Jiajun, General Manager of MG Brand Division, said affectionately at the scene: "By launching the world's first convertible electric car MG Cyberster, we have created a new lifestyle of 'romance, no ceiling', in order to pay the highest respect to the users who have accompanied us for 100 years. He emphasized that the MG brand has always adhered to the core of user needs over the past century, continuously inherited and carried forward the performance gene, and is committed to bringing users a more aesthetic, intelligent and trendy experience.
The inheritance of the century-old track gene of the MG brand shines with new brilliance in the new era. After a hiatus of nearly 20 years, the birth of the MG Cyberster marks the MG brand's return to the world sports car market, demonstrating its extraordinary strength and pursuit of excellence. In addition to winning the honors of "Global Sports Car of the Year" and "Top 7 Cars of the Year", MG Cyberster has also won many awards such as "German iF Design Award", "Best Design Innovation Award of 2023 Shanghai Design Innovation Competition", "Top Ten Cars of the Year Xuanyuan Award", "2023 *** Quality Innovation Summit Award" and "Pure Electric Sports Car of the Year", which not only demonstrate its excellent design and quality, but also reflect the brilliant reinvention of the MG brand in the new era.
At the beginning of the new year, everything is rejuvenated, and the MG Cyberster will continue to move forward. On January 29, the MG Cyberster Legend 4WD Red Convertible was officially launched and will be delivered to consumers in early March. Then, in February, the striking sports car will be officially unveiled at the Geneva International Motor Show and will be launched in developed European countries. With the arrival of 2024, the MG brand will usher in its centennial, and the MG Cyberster will help the brand hit the global annual sales target of one million vehicles, while leading the Chinese brand to continue to develop upwards and rewrite the new pattern of the global sports car market. MG brand will continue to practice the vision of "from the world, to the world", and flourish vigorously to live up to expectations.