Earn big! Mi Meng took "I was a stepmother in the 80s" to start the first shot of the short drama Spring Festival, according to a number of ** reportsThe play recharged more than 20 million yuan in a single day. According to the data cited by Joaquin** in the research report, it is estimated that the total box office of short dramas during the Spring Festival this year is about 800 million yuan. With the diversification of cultural consumption, short dramas have gradually become the new favorite of the audience with their fast-paced and high-concentration plot appeal. However, the reporter found that "I Was a Stepmother in the 80s" needs 39 to recharge ** in regular channels9 yuan, only 01 yuan can buy ** link. Behind the boom in short dramas, piracy has quietly grown, which has become an important hidden danger hindering the healthy development of the industry. On the e-commerce platform, pirated short drama resources are rampant, and they are very cheap. Viewers can easily unlock thousands of short dramas for just a few dollars. Zhang Jianqi, a person in the micro-short drama industry, said in an interview with reporters:"Piracy in the skit industry is serious, and there are more pirated users than recharged. Now it is mainly platforms such as Douyin and Kuaishou that make a lot of money (investment stream, buy traffic), distribution companies make money, and most of the micro-short drama production companies are already difficult to make money. ”Pirated short dramas become "fragrant and sweet".
There are e-commerce stores that have received hundreds of thousands of yuanOops! "The Queen Mother Comes to Work" exceeded 12 million yuan in just 24 hours, and "After the flash marriage, Mr. Fu's vest can't hide" made a shocking debut with an astonishing 20 million yuan of single-day recharge flow. Similarly, "Tenglong" and "Hualong" also made waves in the field of short dramas, which recharged more than 22 million yuan and 23 million yuan respectively within 24 hours of being launched. And that's not all,"Wushuang" has exceeded 100 million yuan within eight days of its launch, and this series of good news has undoubtedly attracted great attention inside and outside the industry. 
Douban movie.
With the vigorous development of short drama content and the gradual expansion of the market scale, the paid market for short dramas has also shown great potential. According to the "2023-2024 China Micro Short Drama Market Research Report" released by iiMedia Consulting, in 2023, the scale of the domestic micro short drama market has climbed to 373900 million yuan, up from 101 in 2022700 million yuan, an increase of 26765%。Looking to the future, it is expected that by 2027, the scale of China's micro-short drama market will exceed 100 billion yuan. In the profit model of the short drama,Paid**, ad monetizationandE-commerce deliveryIt is the three main ways, among which the payment model occupies a dominant position. Although the threshold for short dramas is relatively low, it is not to be underestimated, and sometimes even exceeds the general movie ticket price and the membership fee of the long platform. Take short dramas on Mini Programs as an example, such short dramas usually have more than 100 episodes, the duration of each episode is controlled at 1-2 minutes, and the fee for each episode is 0between 8 and 1 yuan, therefore, the audience needs to pay nearly 100 yuan if they want to complete a short drama. However, for viewers looking for a more economical way, short drama piracy resources on e-commerce platforms have become an option that cannot be ignored. The reporter found on multiple e-commerce platforms that a large number of pirated resources for short dramas are being sold at a very low price. In a store on an e-commerce platform, the reporter learnedOnly 29 yuan can ** thousands of short dramas, and the store also promises that if you can't find the episode you want, you will be refunded directly. The number of sold in this store is as high as 5000+, according to 2The unit price of 9 yuan is calculated, and the store has already recorded 1450,000 yuan. 
Screenshot of the e-commerce platform.
But that's not the most appealing**. In another store on the platform, the reporter found,Only 15 yuan can unlock 9999+ short dramas, and the number of sold links has reached 10,000+. 
Screenshot of the e-commerce platform.
Another e-commerce platform also has this kind of pirated short drama resources, less than 10 yuan**999+ short dramas (package updates), and the sales volume of many stores is close to 100,000 pieces. This means that these stores can earn hundreds of thousands of dollars just by selling pirated short dramas. 
Zhang Jianqi said in an interview with reporters that piracy in the short drama industry is serious, and there are few recharge users, and there are more pirated users. "The micro-short drama industry has grown savagely, but there are very few people in the industry who are 'original', and even if there is, there is no way to protect copyright. Because the vast majority of micro-short dramas have not been reported to the authorities, it has become difficult to even self-certify their copyrights. ”"I Was a Stepmother in the 80s" exploded
**Piracy is only 0$1"Invest hundreds of thousands, shoot for a week, and recharge can exceed 100 million", the wealth myth of the short drama industry is like a magnet attracting more and more entrants. However, behind the light, the short drama industry is in a race against time every day, not only to deal with the threat of piracy and infringement, but also to survive and develop in the fierce market competition. Since the short drama emerged in 2017 with the help of the east wind of short **, after several years of rapid development, it has gradually evolved from a new type of entertainment to an important part of mainstream cultural consumption. In 2018, some successful short drama works began to shine on online platforms, and the long ** platform also actively deployed with rich experience to promote the short drama industry to enter a new stage of development. In 2019, iQIYI released a short plot ** paid account-sharing cooperation instructions, Mango TV released the "Big Mang Plan", Youku launched the "Mini Drama Small Theater", and Tencent ** released the "Mars Small Drama Label". Entering 2022, the short drama industry has ushered in a mature stage, the quality of works has been significantly improved, and many short drama works such as "Provocation" and "Wind and Moon Change" have become popular and out of the circle. In 2023, the short drama industry will show explosive growth, and many excellent works will gain extremely high attention and recharge income on major platforms. During this year's Spring Festival, Mimeng's label "Listening to Flower Island" created a short drama that took only 10 days to shoot, invested about 80,000 yuan in the later stage, and recharged more than 20 million yuan on the day of launch. 
Huaxi ** believes that "I Was a Stepmother in the 80s" is out of the circle, and the short drama has officially entered the mainstream audience's field of vision. With the gradual implementation of supervision at the end of 2023 and the strengthening of self-examination on the platform, the rise of high-quality female frequency IP short dramas, the audience has expanded from the sinking market to the whole circle, and there is broad room for growth. The reporter found that"I Was a Stepmother in the 80s" has a total of 82 episodes, and it takes 39 to unlock the whole drama on the Douyin platform9 yuan, and on an e-commerce platform, ** the full set only needs 0$1According to Hua'an**, at present, micro-short dramas based on on-demand and short-** platform push on the long-** platform have been included in the effective management of online audio-visual by radio and television departments at all levels, and the administrative supervision responsibility and the main responsibility of the platform have been effectively implemented. However, due to the obvious decentralization of the mini program, the mini program micro-short drama has not been included in the supervision of the radio and television department, and the online ** platform only grasps the information of the entity and account of the mini program. However, in November 2023, the State Administration of Radio, Film and Television issued a regulatory notice that it will increase the management of online micro-short dramas and refine management measures. Zhang Jianqi believes that the relevant departments are strengthening the management of micro-short dramas, and the project filing can prove the origin of the short dramas, and they can also protect themselves in the face of infringement. "The short drama is expected to be three years away from being high-quality. ”(**National Business Daily).