Recently, in order to enhance the people's awareness and ability to prevent illegal fundraising, and help financial consumers establish a solid risk prevention awareness and financial consumption concept, the Pingba District Branch of the Agricultural Development Bank carried out the financial publicity activities of "this winter and next spring" to prevent illegal fundraising and "electronic payment to benefit enterprises and people" from January 30 to January 31.
The Pingba District Branch of the Agricultural Development Bank closely followed the public's concerns and fulfilled the main responsibility of propaganda and education. The first is through the LED screen ** propaganda slogan "pie will not fall from the sky, illegal fundraising should be kept away", "pay fee reductions to benefit the people"; Electronic screens of business outlets** Promotional video of combating telecommunications network fraud. The second is to organize all employees of the bank to focus on learning anti-telecom network fraud warning education cases, electronic payment ten questions and ten answers publicity materials, and actively increase online publicity. The third is to go into communities and shops to distribute leaflets to the masses, popularize the relevant laws, regulations and policies on preventing and cracking down on illegal fund-raising to the public, and guide the masses to establish a correct concept of investment. At the same time, it explained the development results of electronic payment business, the optimization functions of the bank's corporate online banking system and mobile banking, and the policy of fee reduction and profit concession, so that the general public can understand and grasp the safe, boundary, efficient and affordable characteristics of electronic payment. In addition, the propagandists also make full use of network media resources such as WeChat's anti-fraud APP, and adopt the method of popular science, case analysis + knowledge explanation" to carry out multi-level and wide-coverage centralized publicity, helping the public to change from "passive prevention" to "active prevention", and further improve the public's understanding of illegal fundraising, so as to firmly establish the vigilant awareness of the masses to prevent illegal fundraising, and remind the general public to consciously stay away from financial illegal behaviors, keep their money bags, live a happy year, and protect their happy homes.
This publicity activity has effectively enhanced the financial literacy and risk prevention ability of the public. In the next step, the Pingba District Sub-branch of the Agricultural Development Bank will continue to implement the social responsibility and responsibility of a policy bank, continuously increase publicity and education, promote the normalization of the publicity work on the prevention of illegal fundraising, strive to bring better quality, warm-hearted and efficient financial services to financial consumers, and build a solid security wall for building a harmonious and stable financial environment. (Zhu Ye Zhi).