New Economy E-Line.
Recently, the "2024 Vehicle Going to Sea" industry salon hosted by Made-in-China Network (hereinafter referred to as "MIC International Station"), co-organized by Zhejiang Siiico Automotive Technology Service, and undertaken by China-Africa Bridge Cross-border Service Platform was held in Zhejiang Pioneer Park.
Zhao Haoxing, professor of the School of Economics of Zhejiang Gongshang University, Mu Bai, an expert in the operation of the new energy automobile industry of MIC International Station, Han Chengdong, CEO of Zhejiang Siiico Automobile Service, and Wang Wei, general manager of the International Business Department of Yiwu Siiico Automobile Service, attended the event and discussed the new future of China's automobile industry with nearly 100 Zhejiang automobile industry enterprises in the international automobile market and business development model.
According to the data of the China National Association, in 2023, China's automobile exports will be 4.91 million units, a year-on-year increase of 579%, becoming the world's largest exporter of automobiles for the first time. The world's largest export volume marks a key step in the globalization of China's auto industry. For the majority of Chinese car companies, it is both an opportunity and a challenge.
How to upgrade the new format of overseas marketing, seize the trend of the global automobile industry, and promote the new development of the overseas economy? Zhao Haoxing said in the theme sharing of "Chinese auto brands to go overseas" that the export of automobiles is not only the export of products, but also the output of a new business model and way of thinking, export enterprises need to build a Chinese auto brand overseas system, with a long-term strategy, diversified overseas marketing methods, to provide high-quality comprehensive services in the overseas automotive aftermarket, so as to start a good reputation of Chinese manufacturing in the overseas market.
Han Chengdong made a detailed analysis of the new bright spot in automobile exports - second-hand car exports. He believes that at present, China's second-hand car exports have formed a complete business chain, with a very broad space for development, but also facing the shortage of automotive talents, insufficient freight capacity, heavy capital investment, weak international business customer acquisition ability and other problems, he suggested that automobile companies can open up new markets through online and offline dual channels.
Although fuel vehicles are still the absolute main force in export data, it is worth noting that the production and sales of new energy vehicles in China have shown a rapid expansion trend in recent years. According to the data of MIC International Station, the traffic of the vehicle industry on the platform has been growing positively for four consecutive years, with an increase of 207%. Among them, the category traffic popularity of new energy vehicles ranks first, and is significantly higher than other categories, and the business opportunities of the new energy vehicle industry have increased by 375 in the past three years5%。
Mu Bai said in the theme sharing of "new opportunities for cross-border e-commerce and new situation of vehicle exports" that from the perspective of export mode, in addition to vehicle exports, business opportunities for intermediate products such as new energy vehicle parts, batteries, batteries and chargers have also been greatly improved.
In order to help new energy vehicle companies go overseas and grasp the opportunities in the global market, MIC International Station launched the "New Energy Navigation Plan" last year, and the platform gives full play to the advantages of full-link foreign trade services for more than 20 years, providing new energy vehicle companies with full-process vehicle export services such as overseas marketing, business opportunity acquisition, export compliance, international logistics, export tax rebates, cross-border funds and safe transaction guarantees, and also provides training and customized export services for enterprises to help more Chinese car companies run at a new speed of digital foreign trade.
It is reported that the "new energy navigation plan" has established cooperation with the Great Wall, Nanqi, Wuling, Dongfeng, FAW and many other car companies, for new cooperative enterprises, MIC international station also provides special operational capacity improvement, AI tool efficiency, exclusive traffic support and other rights and interests, and actively promote China's new energy vehicles to the world.