Xinhua News Agency, Beijing, February 4 (Reporter Zhang Xiao) "The first year is the starting year of post-competition utilization, focusing on the sports attributes of the venue, and initially building an operation system integrating skating experience, training and events. The second year is to promote diversified utilization, focusing on brand promotion and large-scale event planning and implementation, enriching business formats, and making venue operations more in line with market rules. Jin Yan, head of the National Speed Skating Stadium Company, said in an exclusive interview with Xinhua News Agency reporters on the 4th.
On February 4, the National Speed Skating Hall held a series of commemorative activities of "The Second Anniversary of the Beijing Winter Olympics, Ribbon Ties Me and You", and the picture shows the interior of the "Ice Ribbon" of the National Speed Skating Hall. Photo by Xinhua News Agency reporter Zhang Chenlin.
On February 4, on the occasion of the second anniversary of the opening of the Beijing Winter Olympics, the "Ice Ribbon" was open to Winter Olympics personnel free of charge. It is not only to look back on the past, but also to "take a look" of the new changes in this iconic venue of the Winter Olympics.
The post-competition use of large Olympic venues is a global problem. On the occasion of the second anniversary of the opening of the Beijing Winter Olympics, the "Ice Ribbon" handed over a phased answer sheet: since its opening in July 2022, it has received more than 600,000 visitors for visits, training, and skating experiences.
Looking back on more than a year of operation, Jin Yan said: "First of all, we must 'make a fuss' on the ice, and after the Winter Olympics, the 'Ice Ribbon' quickly opened up the skating experience, and at the same time, combined with low-carbon ice-making and other venue technology and green elements, and gradually formed a 'Ice for the Future' research system." "In addition, rely on ice to do a good job of 'competition and training'. At present, in addition to hosting high-level events at home and abroad and independent events at venues, Dadao Ice also guarantees the training of professional teams at the national and municipal levels in Beijing. There is also a full-fledged ice rink on the strip for figure skating and short track speed skating training.
On February 4, volunteers of the Beijing Winter Olympics took photos at the "Ice Ribbon" of the National Speed Skating Hall. Photo by Xinhua News Agency reporter Zhang Chenlin.
The operation of ice is fundamental, and the development of venues must be diversified. Jin Yan said that since last year, "Ice Ribbon" has independently cultivated the "Ice Dream Silk Language" ice performance brand. Closely following the cultural and functional connotations of sports, science and technology, green, etc., accurately undertaking brand launches, corporate annual meetings, and New Year's Eve performances, trying to make multiple uses of the competition hall and organically superimpose it with social brand influence, which is a "big article" "beyond the ice".
Jin Yan revealed that the operation team has a lot of thinking about multiple uses, including making use of every corner inside and outside the venue. The "Ice Ribbon" has a large yard area, and outdoor operations can also "make patterns". At present, activities and projects such as the Ice and Snow Carnival Season, the Ice Ribbon Never Sleeps City, Outdoor Mass Events, the "Ice Ribbon" Youth Growth Center and the "Leshibao" Sports and Health Base have also achieved good social and economic benefits.
The Beijing Winter Olympics fever is still continuing, which is the biggest confidence for us to do a good job. Jin Yan said.
*:Xinhua.