The first cross-strait (Xiamen) Chifu Wangye Cultural Continuation Conference.
The 2nd Siming Civilized Life Fashion Season is now a national style.
The Hanfu Experience Hall creates an antique merchant car.
National style programs are very popular.
Hanfu weddings are very popular among young people. Hanfu lovers continue to increase, and the Hanfu market continues to heat up. In Xiamen, there are many Hanfu experience halls, which not only allow customers to wear Hanfu to show off, but also launch a full chain service of "Hanfu + modeling + shooting + photo".
Many Hanfu lovers have turned their interests into careers, and a series of Hanfu-related industries such as Hanfu wedding photos, Hanfu makeup, Hanli planning, and national style dance troupes have emerged. In the view of Hanli planners, Hanfu is not only to wear beautifully, but also to use Hanfu as a medium to dig deep into the cultural value behind it and inherit and carry it forward.
Hanfu experience full-chain service New Year landscaping online.
The Yuanqin Yuan Han Hanfu Experience Hall in the Garden Expo Garden is sought after by many Hanfu lovers and tourists. In this antique building, there are two or three hundred sets of Hanfu, covering different styles of Hanfu from different dynasties such as Wei and Jin, Tang, Song, and Ming, and there are styles for men, women, and children. On the shelves on the side, a variety of headdresses are dizzying, and props such as flower baskets, lanterns, fans, swords, keju, and umbrellas are available.
Store manager Xiao Xia told reporters that the experience hall provides one-stop services such as clothing rental, hairstyle, facial makeup, and photography. If you just want to rent a set of Hanfu, you can experience it for 1 hour at the cheapest price of 68 yuan. And the set in the store can be provided to customers for free**. Of course, the most favorite of customers is to wear Hanfu to check in and take pictures in the Garden Expo Garden. "Normally, it takes an hour to get a light makeup and hairstyle, so we have an appointment system, and at our peak we have 20 or 30 customers a day. Some customers are very fond of Hanfu, and they can shoot from 10 o'clock in the morning until we get off work in the evening. ”
In order to enhance the customer's sense of experience, the experience hall also specially made a quaint merchant car, which is decorated with kites, lanterns and other decorations, which is loved by many customers. Recently, the experience hall has been decorated with New Year landscaping, and oversized sugar gourd props have also been customized. During the Spring Festival, citizens and tourists come here to have New Year check-in points. Xiao Xia said: "There are traditions and trends, and Chinese culture has always been fashion-leading. ”
The Xiamen ** Zhi Experience Center near Zhongshan Road also launched a special Hanfu dress-up experience activity for the New Year. It also provides one-stop services from hanfu rental, makeup to shooting. There are also different scenes such as high halls, cave houses, and gardens in the venue for experiencers to check in and take pictures.
The reporter found on the online platform that in Xiamen, there are many teahouses and Sinology theme venues that provide Hanfu rental experience projects.
Hanfu wedding photos are popular Some Xiamen photography agencies have also opened branches in Hangzhou.
Located on Huli Avenue, Liangchen Ji Guofeng Hanfu Photography, the founder Jia Lin has been shooting Hanfu since he was in college, and became an independent Hanfu photographer after graduating from college. In 2019, he and his partners targeted the market of Hanfu wedding photos and established this agency. Just 2 months after its establishment, it encountered the epidemic, but the business developed against the trend and expanded to more than 1,000 square meters. Today, there are thousands of Hanfu sets, most of which are wedding dresses, covering different dynasties such as Han, Wei, Jin, Tang, Song, and Ming. "Many newcomers will shoot Tang, Song, and Ming all over again. Many young people took pictures by themselves, and they even brought their parents to shoot as well. It is reported that this agency has served more than 2,500 pairs of customers across the country.
The Han-style wedding dress is intricate and gorgeous, and the craftsmanship is excellent. Take the women's wedding dress made in the Ming Dynasty as an example, including a middle coat, a bow dress, a coat, a xia veil, a round neck robe, a horse-faced skirt, etc. Such a costume will look extremely luxurious and dignified after the body, and the temperament of the whole person will be improved all of a sudden. ”
It is not difficult to photograph a Chinese-style wedding dress, but it is difficult to photograph it well. "Different dynasties have different costumes, different makeup, different headdresses, different gestures, different scenes, and even different swords, all of which need to be studied one by one and continue to learn traditional knowledge," Garin said. "Now Liangchenji has gone out of Xiamen and opened a branch in Hangzhou.
Nanruoji Guofeng Photography Studio was just established this year, and the owner, Ah Tu, was previously an independent photographer in Hanfu, and he was optimistic about the prospects of Hanfu wedding photos, so he set up a studio with his partners. The target audience of the studio is young people aged 18-28, and its business scope includes wedding photos, graduation photos, baby first birthday photos, etc. She also found that there are now many "Han second generations". "There are many post-80s and post-90s who are Hanfu lovers, and after they become parents, they also bring their children to shoot Hanfu together. For the New Year, Nan Ruoji also created a festive New Year set, which can be rented to other independent photographers.
Dig deep into the value connotation and help the classical culture "expand the circle".
In addition to taking Chinese-style wedding photos, "Covered Bridge", president of Xiamen Hanfu Cultural Exchange Association, is also a Han rite planner, engaged in Han wedding and Han rite planning. In the past, there were only one or two Han-style weddings a year, but now there are twenty or thirty a year. A Chinese-style wedding includes on-site atmosphere decoration, various wedding etiquette props, wedding dresses for the newlyweds, wedding etiquette processes, and so on. Eat in the same prison, raise the case with eyebrows, close the body and drink, knot the hair and handle the ......The Chinese wedding ritual contains the essence of traditional culture in the details.
Nowadays, Han rites are also revered on many sacrificial occasions. At the first cross-strait (Xiamen) Chifu Wangye Cultural Continuation Conference held not long ago, "Covered Bridge" participated in the planning and organization of the sacrificial ceremony. He also initiated the 1,000-person training program for Hanli planners, with nearly 200 students nationwide.
Many Hanfu and Hanli cultural communication institutions have also dug deep into the cultural value behind Hanfu according to some market needs to create unique products. For example, the "Qionglin Banquet" held by Fujian Jinbang Tourism Culture (in ancient China, the new science and technology scholars were all proud protégés of the Son of Heaven, and the emperor usually gave a banquet in order to show preferential treatment, which is the "Qionglin Banquet" that the imperial examination candidates dream of and everyone envy). At the event site, students can experience the hairpin ceremony in the ancient Qionglin banquet, as well as the interesting stories of the Song Dynasty literati such as flying flower orders, incense tasting, and hanging paintings, and feel the grand event of the Song Dynasty high school champion.
The demand for traditional festival activities is strong, and the company's annual meeting frequently appears in the national style.
Shopping malls such as Baolong City, Wanda Plaza, and Wuyuanwan Leduhui have held Hanfu-related activities. Nowadays, more and more shopping malls and scenic spots will plan and carry out Hanlihanfu-related activities in traditional festivals. "Covered Bridge" said: "Sometimes we have to undertake six activities in a traditional festival, and the market demand is still relatively large. ”
The national style dance dressed in Hanfu also appeared frequently at the annual meeting of some companies at the end of the year. Wang Ying, a makeup artist who has been in the industry for 10 years, sighed: "The national style is really getting more and more popular. "In previous years, the annual meetings of various companies were mostly street dance performances. At the end of this year, the company's annual meeting was much more than last year, and almost all of them had national style performances, all of which required Hanfu makeup. According to the needs of the performance, simple Hanfu modeling or more complicated costume modeling is carried out. Sometimes the annual meeting has to be held twice a day, and each meeting is busy for four or five hours. Wang Ying said: "The hairstyles of ancient costumes are complicated, which also puts forward higher requirements for us. We have to specialize in learning the characteristics of makeup in different dynasties. ”
Text: Xiamen Evening News reporter Dai Yi Photo provided by the interviewee).