More and more residents are starting the Lunar New Year with tourism

Mondo Tourism Updated on 2024-02-11

BEIJING, Feb. 10 (Xinhua) -- More and more residents are starting the Lunar New Year with tourism.

Xinhua News Agency reporters Yu Junjie and Chen Aiping.

Welcome the New Year, travel go! From Chinese New Year's Eve to the first day of the Lunar New Year, cultural tourism activities such as Spring Festival lantern festivals, flower markets, temple fairs, dragon and lion dances are abundant, driving up cultural tourism consumption. Tourists from major scenic spots and business districts are flocking to the city, and more and more residents are starting the Lunar New Year with tourism.

Step out and there is a good place to go on your doorstep.

Early in the morning of the 10th, Longhua Square in Xuhui District, Shanghai was crowded, and residents living nearby and tourists who drove came came one after another. People may write a postcard to their distant relatives and friends at the "New Year's Post Office" in the square; Or soak up the sun and enjoy a cup of tea and coffee.

When night falls, the "fire trees and silver flowers" that decorate the ginkgo avenue in the square are lit up one after another, reflecting on the pool, and the lights and shadows are like butterflies flapping their wings. Tourist "Zhizhi" posted her ** on social platforms, sighing: "It's not in vain to drive more than ten kilometers to come, and the New Year's atmosphere is full!" ”

During the Lunar New Year holiday, Shanghai has launched more than 200 cultural and tourism activities in 16 districts around eight sections, including watching art exhibitions, enjoying good dramas, visiting scenic spots, and tasting food, to create an urban New Year flavor shared by hosts and guests. The Shanghai Municipal Administration of Culture and Tourism released data on the evening of the 10th, showing that Shanghai received a total of 172 tourists that day990,000 person-times, a year-on-year increase of 458%。

According to the big data statistics of the travel platform, on Chinese New Year's Eve and the first day of the new year, domestic travel orders increased by 102% year-on-year, and domestic airport pick-up orders increased by 75% year-on-year, both significantly exceeding the level of the same period in 2019. In Beijing, Shanghai, Xi'an, Kunming, Harbin and other cities, the number of tourists and scenic spot ticket orders have achieved a significant year-on-year increase.

Travel, traditional culture makes the scenery more flavorful.

Traditional culture is being integrated into people's New Year activities in a more modern and fashionable way, and it also makes the cultural scenery more flavorful. Folk cultural activities such as the traditional Spring Festival Flower Market in Guangzhou, Guangdong, the Qinhuai Lantern Festival in Nanjing, Jiangsu, and the Mianzhu New Year Painting Exhibition in Sichuan are popular among tourists.

To welcome the Year of the Dragon, the Xi'an City Wall New Year Lantern Festival will focus on the theme of "Warm Chang'an, Dragon Enlightens the Chinese Year", and displays nearly 20 sets of lanterns in the four major lantern areas of "Reflecting Chang'an", "Fortune in the World", "Splendid China" and "Dream and Innocence". Many classic dragon elements such as "Red Mountain Jade Dragon" and "Red Gold Walking Dragon" gather on the city wall, organically integrated with the intangible cultural heritage lantern making process, creating a strong festive atmosphere.

Even though it was crowded and the nights were cold, it was really beautiful and well worth it! Mr. Zhou, a tourist from Beijing, sighed. Mr. Zhou said that his 12-year-old daughter has recently fallen in love with wearing Hanfu, so she is particularly looking forward to this trip to the ancient capital, where she can not only learn a lot of historical knowledge, but also receive the influence of excellent traditional Chinese culture, and the play is very enjoyable.

Looking at the world, the pace of recovery of outbound travel is accelerating.

On Chinese New Year's Eve, Ms. Zhang, a citizen of Chongqing, wrote on the "Circle of Friends": "I wish you the New Year overseas! Singapore is very warm, and 'shopping and eating' is really 'Bashi'! In the picture, she and her daughter are wearing cool short skirts, and their elderly parents are busy standing in front of the plant landscape, and the family is very comfortable.

Ms. Zhang said that the direct flight to Singapore only takes about 5 hours, and with the newly implemented visa-free policy, although the trip was impromptu a few days ago, it is truly a "walk-and-go".

There are more residents like Ms. Zhang who go abroad for New Year's Eve. According to the National Immigration Administration**, this year's Spring Festival holiday will usher in a new round of peak passenger flow at ports across the country, with an average daily number of customs clearance of 1.8 million, an increase of about 3 compared with last year's Spring Festival3 times, which is comparable to the inbound and outbound traffic of the Spring Festival in 2019.

According to the "China Outbound Tourism Development Report (2023-2024)" released by the China Tourism Academy a few days ago, with the strengthening of China's tourism market momentum and residents' willingness to travel abroad, the pace of international tourism recovery is expected to accelerate significantly, and the number of outbound tourists will reach 1 in 2024300 million people.

Cheng Chaogong, chief researcher of Tongcheng Research Institute, said that with the implementation of visa-free policies for Chinese tourists in Singapore, Thailand and other countries, these countries are becoming the most popular outbound travel destinations for Chinese tourists during the Spring Festival holiday, which will greatly promote the prosperity of cultural and tourism consumption.

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