On January 25, the Ministry of Culture and Tourism of the People's Republic of China issued the "Notice on Announcing the List of the Third Batch of National Night Culture and Tourism Consumption Clusters", and the Night Hongqiao Trend Street in Minhang District, Shanghai was selected as the third batch of national night culture and tourism consumption clusters in 2023.
Located in Hongqiao Town, Minhang District, Shanghai, the Night Hongqiao Trend Block is bounded by Hechuan Road in the east, the Outer Ring Road in the west, Puhuitang in the south, and Qingshan Road in the north.
Meet the "Night Hongqiao Trendy Block".
In recent years, Hongqiao Town, Minhang District, has continuously promoted the construction of a "15-minute public cultural service circle", focusing on building a multi-format agglomeration community service circle. Located in the core area of Hongqiao Town, the Night Hongqiao Trend Street is also included, and through the "portrait tracing" of the region and the audience, it corresponds to all kinds of public service facilities.
At the same time, the night Hongqiao trend block actively updates and improves the night cultural tourism consumption model, holds a series of theme activities of "the more exciting the night", and forms a night economy format integrating "night food, night show, night tour, night performance, night shopping, night entertainment, night reading, and night exhibition", combining Hongqiao elements, fashion elements, and international elements to realize the organic integration and development of culture, commerce, and tourism. A total of 48 activities were held throughout the year, with more than 3 million participants and more than 200,000 views.
After years of brewing and cultivation, the phenomenon of agglomeration of multiple night consumption formats in the current night Hongqiao trendy block has been formed. The business area of the cultural and tourism complex is about 38570,000 square meters, 754 night merchants, of which the number of night cultural merchants accounted for 4416%, and the operating area of night merchants accounted for 61 of the total operating area36%。
In 2023, the passenger flow of the night Hongqiao trendy block will reach 4226340,000 person-times, with a commercial sales volume of 599.1 billion yuan, ranking 11th among major business districts in Shanghai and 1st in Minhang District.