On February 1, 2024, Aion released its sales data for January '24. According to the data, Aion's sales in January 2024 will be 24,947 units, a significant month-on-month decline. Among them, 21,938 vehicles were delivered at domestic terminals, and overseas sales exceeded 3,000 vehicles for the first time.
Aion's sales in January were 24,947 units, and none of its models sold more than 10,000 vehicles. Aion currently has 4 cars on sale, including AION Y, AION V, AION LX three SUVs and AION S a sedan, Haobo is Aion's brand, the current sales of Haobo are also counted in Aion here, Haobo has Haobo GT, Haobo HT and Haobo SSR three models, Haobo SSR is a supercar, mainly to raise the brand tonality, not much volume. Haobo GT is a medium and large sedan, and Haobo HT is a medium and large pure electric SUV, and the market performance of these two cars is also very average. Aion's sales of 24,947 units in January compared with the monthly sales of 45,947 units in December last year only maintained 54 of its December '23 sales3%, and there is a big gap with other brands to maintain sales at 60%-70%.
In order to further boost sales, Aion also made a series of moves in January, and on January 2, Aion Automobile launched a free charging activity for Aion car owners in Guangdong Province.
From January 1 to February 9, 2024, Aion will enjoy free basic maintenance for life when you purchase Aion V Plus 80 series.
On January 16, the supercharging station at the Gutian conference site of GAC Jiaofa was launched, and the new energy vehicle owners in Longyan had a safe, convenient and efficient charging place.
On January 23, after a year, the strongest brain of the 10,000 piles plan, the GAC Smart Management Cloud Platform, came into being.
On January 29, GAC Aion officially landed in the Hong Kong market, taking a key step in its internationalization journey.
On January 30, the Ruipai intelligent ecological electric drive factory was completed, the M25 super electric drive rolled off the assembly line, and GAC Aion ushered in a new milestone of self-development and self-production of three electric vehicles.
On January 31, GAC Aion's Thailand plant officially started construction, accelerating the implementation of the Thailand-ASEAN strategy.
At the end of January 2024, Aion announced the forecast of national charging and swapping stations in February, which will carry out the construction of charging and swapping stations in 21 urban stations including Beijing, Shanghai, Guangzhou, Shenzhen, Xi'an, Wuhan, and Jiaozuo, and is expected to build 43 super charging and swapping centers and 477 super charging piles. By 2025, Aion will achieve 2,000 charging stations + 500 battery swap stations + 3GWh energy storage stations.
The challenges facing Aion in 2024 are very arduous, first, the competition in the new energy vehicle market is very fierce, and all car companies are making efforts, and the difficulty of Aion to break the situation is increasing. Second, all major car companies are looking overseas, and the internationalization process is accelerating, while Aion's internationalization process is still relatively backward. Third, Aion's sales target for 2024 is 800,000 units, which is very difficult to achieve, coupled with Aion's high dependence on the B-end market, and the B-end market has been saturated this year, so it can't give Aion much increment.
Aion's annual sales target for 2023 is 500,000 units, and a total of 480003 units will be completed in 2023, and nearly 20,000 units are still short of completing the sales target. In 2024, Aion's sales target is 800,000 units, and 24,947 units will be sold in January, in order to achieve this goal, the remaining average monthly sales volume should be stable at 70,000 units.