On the 18th, Meizu announced that it would stop new projects for traditional smartphones, and the news attracted widespread attention and heated discussions.
Meizu's official WeChat post said that at present, with the extension of the replacement cycle of the global mobile phone market, the limited space for consumer innovation, and the intensification of vicious competition in the industry, the mobile phone industry is facing unprecedented challenges. At the same time, mobile phone products rely solely on hardware upgrades and parameter competition, which can no longer meet the diversified and comprehensive use needs and experience of consumers, and the industry urgently needs to find a new direction for sustainable development.
Meizu has decided to go all in AI, stopping new projects of traditional smartphones and going all out to invest in AI for new generations, the devices of tomorrow, and entering a new wave of promising AI technology. Meizu will gradually complete the All in AI vision through three years of ecological layout and technology precipitation. According to the plan, in 2024, Meizu's newly built mobile operating system for the AI era will be updated to build the infrastructure capacity of the operating system in the AI era. In addition, Meizu's first AI device hardware product will also be officially released within this year, and it will compete head-to-head with the world's top AI device manufacturers.
Many netizens said: It's too sudden. A Meizu person said that stopping the development of new projects of traditional smartphones does not mean that products in the form of mobile phones will no longer be launched, but that AI solutions will be integrated into future products to make an interactive experience completely different from traditional smartphones.
Meizu said that during the Meizu All in AI transition period, the user experience and services of the original Meizu Flyme, Flyme Auto, Flyme AR, MyVu, Pandaer and Wujie Zhixing services will not be affected. The existing Meizu mobile phone products on sale will continue to provide users with normal software and hardware maintenance services. Users who have purchased Meizu 20 series and Meizu 21 flagship phones will still enjoy the original after-sales and related service guarantees.
According to public information, in July 2022, Li Shufu's Xingji Times acquired Meizu Technology 7909% equity. In March 2023, Xingji Times and Meizu Technology merged to establish Xingji Meizu Group, with Shen Ziyu as chairman and CEO. Shen Ziyu said at the press conference for the establishment of Meizu Group that Meizu Group will focus on full-link innovation in consumer electronics, break through the boundaries between mobile phones, XR, operating systems, chips, cars and other smart devices, and realize the deep integration and super collaboration between the consumer electronics industry and the automotive industry.
*: China Economic Net, Meizu Technology WeChat, Jiemian News, etc.
Editor: Pan Pan.