Recently, an incident in which a Mercedes-Benz owner angrily smashed the hood of a Chery car caused a stir on social **.
This not only made Chery owners the target of public criticism, but also plunged the Chery brand into an unprecedented storm.
In this turmoil, Chery's coping strategy seemed to be inadequate, and even a little hurried, which aroused strong dissatisfaction and questions from the majority of netizens.
First of all, the hood damage storm: is it normal maintenance or overcharging?
When the image of the Mercedes-Benz owner angrily smashing the hood of the Chery car spread quickly on the Internet, Chery reacted quickly and assessed the damage to the hood.
However, this move has sparked heated discussions among netizens. The loss assessment ** is as high as 5,200 yuan, which is obviously too high for a car in the early 100,000s.
This makes many people question Chery's after-sales maintenance policy, and some people even think that Chery is taking the opportunity to make money, throwing away the advantages of cost performance and people-friendly.
Secondly, Chery's brand image has been damaged: from being close to the people to "luxury".
Over the years, Chery has occupied a place in the domestic automobile market with its advantages of cost performance and low maintenance costs.
However, this incident has raised questions about these advantages of Chery. Some netizens jokingly said that Chery has become a "luxury brand", which makes people laugh and cry.
For a brand that focuses on the image of being close to the people, such a ** is undoubtedly a heavy blow to its brand image.
Finally, after-sales service has been criticized: caring about Internet celebrity grandmothers and ignoring ordinary car owners?
In this ** turmoil, one of Chery's actions caused strong dissatisfaction among netizens.
That is, while changing the Internet celebrity grandmother to the new Tiger 9 scooter, she rarely cares about the treatment of ordinary car owners.
This differentiated service raises serious questions about Chery's after-sales service.
Does Chery have different service standards for different car owners? Such an approach will undoubtedly chill the hearts of ordinary car owners.
So, how can Chery turn the crisis into an opportunity? In the face of such a severe situation, Chery needs to show its innovative thinking and crisis public relations capabilities.
First of all, Chery should conduct an in-depth investigation into the hood damage assessment incident, and if there is indeed an overcharge, it should immediately correct it and apologize to the public.
At the same time, Chery needs to re-examine its after-sales maintenance policy to ensure that it is reasonable and transparent.
In addition, Chery should strengthen the service for ordinary car owners, so that every car owner can feel the care and warmth of the brand.
Consideration can be given to introducing some caring measures and preferential policies for ordinary car owners, so as to win the hearts of consumers with practical actions.
Some people asked, Chery, as a company known for its cost performance and pro-people, will this hood damage assessment incident affect its image in the hearts of consumers?
For Chery, as a company with good cost performance and close to the people, this hood damage assessment incident is indeed a severe test.
Once mishandled, it may lead to a decrease in consumer trust in the brand, which will affect the image and market position of the enterprise.
Therefore, Chery needs to take this incident seriously, actively communicate with consumers, explain the relevant situation, and take effective measures to solve the problem.
Some people say that for Chery, how to maintain product quality while solving consumers' concerns about high maintenance costs?
While maintaining product quality, Chery does need to address consumers' concerns about high maintenance costs.
On the one hand, enterprises can reduce the frequency and cost of maintenance by improving the durability and reliability of products;
On the other hand, Chery can consider providing more transparent maintenance services to allow consumers to have a clearer understanding of the cost structure, thereby reducing consumers' doubts.
In addition, Chery can also improve service efficiency and quality and reduce maintenance costs by optimizing the after-sales service network.
Conclusion: Chery has recently been caught in a ** storm, and the engine cover loss of 5,200 yuan has aroused widespread doubts among netizens.
In the face of doubts, Chery needs to pay more attention to communication with consumers, respond to concerns in a timely manner, and avoid damaging the brand image due to unkind behavior.
When dealing with problems, we should look at them more rationally and objectively, rather than blindly following the trend or rushing to shirk responsibility.
As a traditional enterprise, Chery needs to continue to innovate and improve its crisis response capabilities in response to online public opinion.
Only in this way can we better cope with various challenges and protect brand image and reputation.
Here, we hope that Chery can seriously reflect on it, strengthen internal management, and improve service quality.
At the same time, we also hope that the majority of netizens can look at the problem rationally and do not blindly follow the trend or malicious attacks.
Finally, netizens are invited to leave comments on the following three topics: What do you think are Chery's shortcomings in dealing with public opinion?
How to improve the crisis response capacity of enterprises? Do you have any expectations or suggestions for Chery's future development?