The metaverse can provide the possibility of reinvention for most consumer application scenarios.
Online expansion can transform web pages and exhibitions into 3D scene displays in the metaverse, allowing consumers to feel the goods more realistically, and allowing consumers to feel the real shopping experience in the virtual environment. Secondly, the live streaming scenario in the metaverse can replace the traditional form of live streaming. The metaverse can also provide a more precise and personalized shopping experience. With the help of metaverse stores, consumption scenarios can be expanded. For example, during the Spring Festival in 2023, the first joint Internet companies in various regions will launch many "Metaverse New Year Goods Festivals", and build "Future Cities" on New Year's goods streets in various provinces and cities across the country, and launch tens of thousands of New Year's goods.
Offline enhancement, combined with indoor navigation, AR and other technologies, the metaverse can also bring a new upgraded experience to traditional shopping malls
The twin mall reconstructs the buildings, facilities and goods of the real mall into the virtual world, and consumers can try on the goods in the virtual mall through virtual reality devices, and place orders directly. For example, Walmart in the United States has begun to try to build digital stores in the metaverse to meet consumers' needs for a digital and interactive shopping experience.
In 2023, more than a quarter of global consumers are keen to explore virtual experiences. 70% of people between the ages of 16 and 44 are aware of AR technology, reflecting the rise of online shopping (data**: ThreeKit).
With the development of the consumer metaverse, metaverse marketing has also entered a new stage, which is manifested in the innovative integration of "people, goods, and yards" and the metaverse.
Brands use the new "people, goods" elements of the metaverse to recombine with their own brands or products to build new marketing content. For example, a brand launches its own avatar or digital collection that combines its own brand and products, or directly cooperates with an avatar or digital collection that already has traffic. Brands can also link the old and new "fields" for marketing innovation. You can directly transform the metaverse platform through the existing ** platform, that is, the old "field" can build the metaverse space or announce the switch track, you can also settle in the metaverse platform built by others, or you can rely on your own or others' technology to build your own metaverse application platform.
The metaverse is not only a technical concept, but also a deep revolution in consumer experience. It crosses the boundary between reality and virtuality, pushes shopping from a two-dimensional interface to a three-dimensional space, and realizes the seamless connection and integration of online and offline. In this new field of interaction, merchandising, buying behavior, and brand marketing are all undergoing unprecedented innovations.