How to do business to do better and better, the secret of business success
Duplication is a grossly undervalued value commercially.
Henry Ford, the automobile king, said that all achievements are repeated.
From a longitudinal point of view, for example, a chef may be proficient in making a dish in his life, and the restaurant can live well, and a singer may only sing one popular song in his life, then this song is enough to make him a lot of money in his life.
From this horizontal, in business, let's say advertising, you want to be a brand, you want to make an advertisement, you only have 15 seconds on TV, and you want people to remember you well, what do you do?
That is, there are no gifts for the Chinese New Year this year, only forks and forks are accepted for gifts, and when looking for a job, talk directly to the boss, which is a sentence, repeated repeatedly, can give people a deep memory point.
In terms of business model, such as chain franchising, what is behind it, or is it repetitive.
I opened a coffee shop, it opened very well, and then I can open 100 stores horizontally, 1000 stores, the signboard is the same, the technique is the same, the chain is the same, all the business methods and concepts are the same, you can copy a lot of this store horizontally, you can generate a lot of value.
From team management, every time you hold this staff meeting, when you go to talk about some new ideas, you say yours, employees do employees, or not unified, or this advantage is not concentrated, why?
It's that you underestimate the power of repetition.
If you have 200 meetings, and each meeting talks about the same idea, you see if the employees can remember, if you don't talk about it 200 times, you ask everyone to understand, it's impossible.
In fact, repetition is directly related to our human nature, what is repetition?
Repetition is the source of human happiness.
People who do comedy often talk about shaking the baggage in the sketches, and this burden often comes from repetition.
You see you play a game with a child, take a ball and throw it away, the child goes there to pick it up, and you throw it back after picking it up, he quacks and quacks are very happy, he goes to pick it up again, you can do this game with him for a day, he can have fun for a day, why?
Because repetition is the source of happiness.
You look at Zhao Benshan and Fan Wei's sketches, and they are also repeated in one sentence, eh, my heart pulls out the cold, just this sentence repeatedly, this is the source of happiness.
The law of human learning and memory also comes from repetition, for example, you may not be able to read a book, you may not be able to read it for the first time, and you will be reading it for the second time, the third time, and the fourth time.
You see the picture book I bought for my child, from beginning to end repeating a sentence, I can see a dog I can see a car, but if you think about it, it is also right, as far as the child learns a thing, it is repeated, repeated twenty or thirty times, thirty or forty times, and he will remember this sentence pattern.
For example, if you memorize an article, you may only remember the beginning and the end after memorizing, then this is easy to do, repeat, I divide this article into seven parts, each of which I can remember the beginning and the end, you string it together, this article will not be memorized, this is the power of repetition.
The same goes for the forgetting curve, which is very fast to remember at the beginning, and then it is forgotten in an instant after 7 or 8 hours, so what is the benefit of repeating? It can quickly consolidate your memory before you want to forget, so it's hard not to remember it.
So make the most of this repetition in the business world and in the process of personal growth and learning.
I remember when I was looking for a job, I went to interview Microsoft and IBM, and I was rejected by others, because my technical level was not enough, but I didn't care, I knew how to study, I spent three months, locked myself in the dormitory for 12 hours a day, and compiled a thought database and a system introduction.
Three months later, I went to the interview and was accepted for Oracle, including when I did my own narration of the product, and I didn't know how to talk at the beginning, so what should I do? Take out a book is to practice repeatedly, read it 8 times, and then after reading it 8 times, the book will be thoroughly understood, and the narrative manuscript will be formed, and it will not be possible after the narrative manuscript is formed, and you have to talk about it, how many times you have to repeat it, nearly 100 times, until the team members don't want to do it anymore, and then record it through the recording studio, and the book will be very familiar.
To sum up, what is repetition?
Repetition is no matter how difficult it is, because repetition will become simple, and making money is to repeat what has already made money.