Recently, ice and snow tourism in Northeast China has been favored by tourists across the country and has frequently appeared on hot searches. As one of the leaders of "ice and snow tourism", during the New Year's Day holiday in 2024, the main scenic spot of Changbai Mountain will receive a total of 2 tourists20,000 person-times, a year-on-year increase of 96 compared with the New Year's Day holiday in 20230%, an increase of 121 compared to the same period in 20197%。As hot as Changbai Mountain Ice and Snow Tourism, there is also the news that Changbai Mountain Tourism Co., Ltd. has received 6 daily limits in a row.
The Tianchi of Changbai Mountain in summer is as beautiful as a mirror, so why does Changbai Mountain gather popularity in winter? "Powder snow", "quiet wind" and "warm sun" give this place the purity and beauty of a fairy tale world.
The Changbai Mountains, located in the powder snow belt at 43° north latitude, are the world's three largest powder snow bases on a par with the Rocky Mountains and the Alps. The winter here is long, the snowfall is large, the snow period is long, the snow is soft, and the ice and snow resources are unique, and it is known as the "ski paradise". Every winter, in the major ski resorts of Changbai Mountain, skiing enthusiasts step on skis and skare freely on the slopes, feeling the unique charm of "powder snow".
Using snow as a fuss, the "small composition" of Changbai Mountain becomes more and more wonderful. In winter, there are not only jade trees and Qiongzhi all over the mountains, but also smoky cold hot springs, as well as wonderful ice and snow events and performances. Winter hot spring rafting and snow rime, snowmobile crossing in the forest and sea snow fields, and mountain outdoor hot springs with snow on the head and hot waves rolling on the soles of the feet can be experienced around Changbai Mountain.
In recent years, Changbai Mountain has successfully shaped the image of ice and snow tourism of "Snow in Changbai Daylight", launched ice and snow tourism brands such as "Changbai Powder Snow", "Changbai Spring Snow" and "Rime Drifting", further enriched the format products, and focused on the layout of 7 major products such as smooth powder snow, drifting snow hot springs, rime rafting, powder snow town, sports and leisure, cultural performances, and cultural and creative gifts.
It is reported that this snow season, Changbai Mountain will also hold the 25th Jilin Province Photography Art Exhibition and the 5th Changbai Mountain Photography Art Exhibition, Ice and Snow Food Festival, Changbai Mountain Forest and Sea Snow Field Crossing Conference, Changbai Mountain Ice Climbing Conference, National New Year Climbing Fitness Conference, Changbai Mountain Ice and Snow Marathon and other activities, welcome tourists, ski enthusiasts and athletes to festivals and events.
The thriving and unlimited potential of Changbai Mountain's tourism industry can be seen from the steady development of Changbai Mountain Tourism Co., Ltd.
Since 2017, Changbai Mountain Tourism Co., Ltd. has expanded its main transportation business, extended the "tourist passenger transport" business from the Changbai Mountain Scenic Area to the outside of the scenic spot, formed a close connection with external transportation such as high-speed rail and airport, and continued to expand the business of scenic spot connection, online car-hailing, intercity line car rental and self-driving, RV rental, etc., and built a "urban scenic spot, inside and outside the region" all-regional, all-round, and full-category transportation service pattern; Accelerate the construction of the second phase of the volcanic hot spring tribe project, implant the forest ecosystem and biodiversity elements of Changbai Mountain, build the first parent-child vacation theme hotel of the forest ecological museum in China that integrates science popularization display and interaction, and build supporting the construction of hot spring entertainment, special catering and commercial shopping formats, and complete the entertainment, shopping and catering formats; From the traditional travel agency to the integration of network information technology advantages and travel agency professional service capabilities in the direction of the development of the "first travel agency", expand customized services, and promote the integration of product development and terminal sales ......
Changbai Mountain Tourism Co., Ltd. first has a way of transferring, adjusting the structure, improving the quality, and then increasing efficiency. And this is also the secret of Changbai Mountain's tourism industry to become bigger and stronger. "It is necessary to vigorously develop characteristic cultural tourism. Take the development of ice and snow economy as a new growth point, and promote the development of the whole industry chain of ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism". Changbai Mountain has taken multiple measures to integrate advantageous resources and create ice and snow tourism products. According to the data, Changbai Mountain ranks first in the list of "China's Ice and Snow Tourism Investment Potential Zone".
Development is not just overnight, and the exponential growth of passenger traffic during the New Year's Day holiday in Changbai Mountain is not achieved overnight. For a long time, Changbai Mountain has insisted on grasping the foundation of "stability" and constantly creating more favorable conditions for "progress". Next, Changbai Mountain will bear in mind the overall situation of "stability", and make every effort to promote "stability" with "progress" and achieve high-quality development of tourism. (*Official website of Changbai Mountain Management Committee).
*: People's Daily Jilin Channel.