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If I want to summarize the past year of ZEEKR in one sentence, I feel that it should be: a hundred flowers bloom. The speed of the whole brand research and development and the speed of product innovation can be said to be fast, accurate and ruthless.
The crockpot Krypton 001 got off to a good start, the MPV heterogeneous 009 high-end bureau killed all sides, and the performance monster Krypton 001FR was all trained by Raikkonen himself, even if it was a pure electric sedan that went out, the Krypton 007 was a king, not to mention the exquisite and interesting pure electric performance happy car car Krypton X.
ZEEKR X has just been launched in 2023, and it has only been 6 months since the delivery of the old model, and on January 10, 2024, ZEEKR will iterate on the new 2024 model.
People have to sigh that the current competition in the new energy vehicle market is really fierce, and only by constantly increasing the size can we ensure that the opponent is the first volume king and rolls off their competitiveness.
Looking at the price, the 5000 yuan color option gold and the 8000 yuan equity option** remain unchanged, but the starting price of the 2024 ZEEKR X has increased by more than 10,000 yuan compared with the old model, from 18980,000 yuan increased to 200,000 yuan.
At first glance, it is estimated that many friends will be puzzled, the new energy vehicles in this era are all price reductions and renewals, why will the price of ZEEKR X be new?
But the fact is that the 2024 Zeekr X is also inherently cheaper than the old model.
First of all, the model, the cheapest ME five-seat rear-wheel drive version before the Zeekr X was cut, and only the five-seat four-wheel drive version and the four-seat rear-wheel drive version were retained. And the five-seat four-wheel drive version and the four-seat rear-wheel drive version are cheaper than the original, and the price has been reduced by 9800 yuan, by 20980,000 yuan was reduced to 200,000 yuan, and the equity remained unchanged.
For reference: the official guide price of the five-seat four-wheel drive version and the four-seat rear-wheel drive version is 200,000 yuan, and the official guide price of the four-seat four-wheel drive version is 220,000 yuan. For reference, the guide price of the 2023 five-seat four-wheel drive version and four-seat rear-wheel drive version is 20980,000 yuan, the guide price of the four-seat four-wheel drive version is 22980,000 yuan.
In terms of product power, the 2024 model is also stronger than the 2023 model:
First, the chassis system, the rear-wheel drive version of the motor has been upgraded with silicon carbide chips, and the four-wheel drive version has added an urban off-road mode. This off-road mode is actually about tweaking the electronic system to make traction more suitable for climbing and adapting to special road conditions such as snow.
Second, the configuration adds a touch bar steering wheel and an electric sliding smart screen, the steering wheel is standard, and the electric sliding smart screen is optional.
Third, the safety configuration has achieved the whole ZAD intelligent driving assistance system.
Fourth, the upgrade of the comfort experience, the 2024 model has achieved the standard seat massage of the main driver and upgraded to give you a lot of vibration modes, and has added the option of dynamic welcome lights, which will project an exclusive spotlight when unlocked, and will say hi to you when you are close.
Fifth, the change in design, this change is not big, strictly speaking, only the new car color has been added: Su Mo gray.
The price has been reduced by 9,800 yuan, but the new configuration is far more than 10,000 yuan. Obviously, the upgrade of the new car is an adjustment made by ZEEKR X according to the sales situation of end users.
As for whether the old owners of the ZEEKR X can upgrade the urban off-road mode through OTA, it is not yet confirmed. However, on the live broadcast of the release of ZEEKR X, ZEEKR officially talked about spending an astronomical amount of money to upgrade the 8155 chip for 001 owners in advance, so this OTA upgrade off-road mode is less expensive for ZEEKR, and it is likely to be done. (It's purely my baseless speculation).
Now the question is, is 200,000 expensive?
Frankly speaking, in the range of 200,000 yuan, there are many cars to choose from, and the competition is quite fierce. 2. You can not only get a compact pure electric SUV that is exquisite, small and lovely, but also choose a medium and large SUV with space, performance, and intelligent driving.
However, such a personalized, stylish, and youthful pure electric happy car, at present, there is still only one person in Extreme Krypton X.
Well, if it were you, what would you choose?