Controversy Project
Today is the last day of February, and two months have passed since the blink of an eye in the fresh 2024, and with that sentence, there is not much time left for us this year. After the end of the pleasant Spring Festival holiday, the beautiful picture of "good start" that was posted in the circle of friends was not realized, but instead the door was cold, and the boss and employees were eager to see it.
Since the second half of last year, as a building materials brand retail store, you can clearly feel the cold of the market, the reason for this is that there are many problems such as insufficient customers from the source, the company frantically "plundering" customers, and downgrading customer consumption, so that the building materials retail industry seems to have fallen to the freezing point all of a sudden, so that the phenomenon of withdrawing stores, layoffs, salary cuts, and changing careers has occurred from time to time, and many people are sighing that this industry is not good.
Indeed, after more than 10 years of rapid development, building materials retailers have also had a brilliant past and proud performance, and they thought that the market would flourish in the post-epidemic era, but they were ruthlessly slapped in the face by the sales volume that was not as good as a year, and they felt a lot of pressure. What to do in 2024, how can building materials retail stores better survive and develop?
Tomorrow is the traditional sales season in March, how to open up the situation, achieve sales growth and profitability? Personally, I had some ideas and called it the "Five Rises" plan.
First, run.
The building materials retail industry is a relatively traditional industry, therefore, the original dragon eighteen palms still have to continue to play, such as running the community, running the construction site, running the decoration company, doing the ground push, etc., don't let yourself be idle, as the saying goes, because idle is more tired than busy!
Second, let's talk.
Friends and partners accumulated over the years, is it necessary to talk more this year, the market is not good, but also to keep warm, exchange experiences and information with each other, and seek the direction of breakthroughs, such as the person in charge of decoration, designer friends, partners in different industry alliances, their own social resources, etc., talk about it when you have time, maybe you can talk about it;
Third, laugh.
Customers are God, feel at home, treat customers like family......"The traditional slogan of these service industries, really can not be just a slogan, to serve customers seriously, to provide customers with comfortable, assured, satisfactory service, in order to truly win the hearts of customers, the so-called through the first war to achieve industry reshuffle, it is better to win customers through differentiated services, improve service quality, then let us laugh, smile welcome, smile service, try to ask, who doesn't like such people?
Fourth, hold it up.
Old customers are our treasure, should be the old customers in the hand, keep in mind, there are good things when thinking about the old customers, old customers referral in the current home building materials market environment, is still a very important magic weapon to enhance sales. Of course, you can't just consider sales, you must really treat old customers as friends and family, and people will be willing to help you make recommendations.
Fifth, "enjoy".
Now is the era of traffic is king, the main body of customers in the building materials industry has largely been the post-90s or even post-00s groups, their ability to think ahead and take the initiative to obtain information is also super strong, through self-empowerment, therefore, it is recommended that we all share it, face the camera with sincerity and truth, write materials with delicate and patient brushstrokes, and actively create personal IP, so that more people can know and understand you and your brand.
This is my five "up" plan this year, a little humble opinion, and I encourage you together.