At the beginning of 2024, with the launch of Gaohe Automobile's "Galaxy Plan", it is also frequent. Among them, the most noteworthy is the official opening of four new experience centers in Macau, Hefei and Xuzhou in January, which shows that the pace of optimizing the channel layout of Hi-Hop Automobile has been further accelerated.
Since the official establishment of Gaohe Automobile, it has been committed to full-stack self-development of core technologies. Today, Gaohe Automobile has an international team of more than 5,000 people, and has complete R&D capabilities such as body, chassis, electronic and electrical, intelligent cockpit, intelligent assisted driving and intelligent manufacturing, with a total of more than 2,400 patents applied for, more than 1,400 authorized, and 50% of invention patents.
At present, HiPhi Automobile has successfully launched HiPhi X, HiPhi Y, HiPhi Z, HiPhi A and other dazzling models, which have attracted the attention and recognition of the new energy vehicle market. Among them, Hiphix won the Gold Award for Design at the 23rd China Patent Award, the German Red Dot Award, and the MUSE Platinum Award, and Hiphiz won the Gold Award for French Design at the 2023 FDA. It demonstrates the outstanding automobile design and manufacturing capabilities of Gaohe Automobile.
At the same time, Hi-Hop Automobile is also committed to gathering global resources, uniting many outstanding enterprises at home and abroad, and working with global industry chain partners such as Qualcomm, NVIDIA, Toyota Boshoku, Bosch, Continental, Aisin, British Treasure and Microsoft, one after another in China and even the world to achieve the first technology in production vehicles, to promote the continuous transformation and development of the industry.
Today, Gaohe Automobile has fully entered the 2nd of brand developmentAt stage 0, we will continue to accelerate the channel layout, and the "Galaxy Plan" is constantly advancing, and the brand channel layout will be continuously optimized, gradually forming a user-centric, self-operated, partner, digital marketing, online and offline new retail and other integrated and diversified layout.
On January 11, the "Gaohe Experience Center Macau" was officially opened, which has become a symbol of the close connection between Gaohe and users, demonstrating the high level of trust between Gaohe and users.
On January 27th, "Gaohe User Center|Xuzhou Dongsheng "and" Gaohe Experience Center|The two stores of "Xuzhou Pengcheng" opened on the same day, allowing users in Xuzhou to enjoy high-end brand services without leaving home.
On January 28th, "Gaohe User Center|Hefei Baohe" opened, in the exhibition car area, passenger rest area, delivery area and other luxury space, users whether static tasting, test ride, test drive are comfortable and calm, it is also based on the service concept of customer satisfaction jointly upheld by both parties, delivery, car owner activities and other more user-centered service experience will gradually increase.
Under the guidance of the concept of "direct to users", Gaohe Automobile has successfully launched the method of "cooperative direct sales" based on "self-operated direct sales", and has continuously joined hands with excellent partners to gradually accelerate the construction of brand channels in the core business districts of first-tier, new first-tier and second-tier cities across the country.