Recently, the chaos of Wanglaoji's brand authorization has been widely spread on the Internet, and topics such as "joining nesting dolls" and "more than 200 franchisees being deceived" have attracted people's attention and heated discussions.
Wanglaoji, a brand with a history of 100 years, is deeply loved by consumers for its unique taste and profound cultural heritage. However, in recent years, with the expansion of the market and the intensification of competition, the authorization of the Wanglaoji brand has been chaotic, which has brought a lot of negative impact to the brand.
Some franchisees who believe in the endorsement of Wang Laoji's brand, after making the payment, the goods arrive, they can't sell it, and they can't get a refund when they propose to terminate the contract. According to the Internet, the incident involved more than 200 ** merchants, and the payment exceeded 100 million yuan.
For example, it is reported that Wanglaoji power series products, there is a franchise publicity: one car, one person, one warehouse, no need for stores, no franchise fee, tens of thousands of yuan can get the exclusive, Wanglaoji headquarters full support, help with the distribution of goods, advertising investment, only responsible for delivery.
For this reason, some people saw the advertisement, believed in Wang Laoji's brand endorsement, and planned to make money with Wang Laoji, but they didn't expect to be planted.
A franchisee shared the details of the franchise and said: "At the beginning of the cooperation, we paid a loan of 100,000 yuan and a market maintenance fund of 20,000 yuan. At that time, it was said that it was a market maintenance payment, in order to prevent goods from fleeing, but the contract became a performance payment. As a result, the goods could not be sold at all, and no one was responsible for the inventory products, and I had hoped to refund and terminate the contract many times, but in the end the contact person and the company could not be found. ”
Industry insiders have investigated and said that the Wanglaoji trademark has been authorized at various levels, and different branches have been reproduced, and according to the statements of employees of different companies in the Guangzhou Pharmaceutical Department, the subsidiaries are not related to each other. In this way, when a certain "branch" launches a new product, it is already a difficult problem to find who is responsible.
Previously, in response to the licensors that have been repeatedly exposed, Guangzhou Pharmaceutical Group has also issued a statement saying that it publicly stated that "after some distributors get the authorization of Wanglaoji, they use the Wanglaoji brand to attract investment, but what they send to the first merchant is the unbranded goods produced by themselves, the so-called two-headed fraud", which may be understood as the fact that this is the criminals pretending to be Guangzhou Pharmaceutical or subsidiaries to attract investment, and the implication is that they are also victims.
However, as a well-known herbal tea brand, Wang Laoji has many chaos in brand authorization, and some measures should be taken to protect its brand reputation.
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