2023 will be a very difficult year for many car companies, not only to participate in the first battle, but also to take out advanced "technology" to roll up the market. Of course, it is difficult for unprepared car companies, but those who are prepared still bring many new ideas and technologies to the market, such as Dongfeng Fengshen!
Yixuan won the championship, and Haohan DH-i won the "Chinese heart".
In 2023, Dongfeng Fengshen will accelerate the pace of new energy transformation and launch the Haohan DH-i, known as "China's strongest electric hybrid SUV". Where is the strongest electric hybrid?Strong in the engine, the car is equipped with a new generation of Dongfeng Mach hybrid engine, with 4518% of the highest effective thermal efficiency, it needs to be said that this parameter has been certified by the China Automotive Research Institute "Energy Efficiency Star", and the engine has also become the first hybrid gasoline engine in China's automotive industry with thermal efficiency certification exceeding 45%.
The thermal efficiency is the highest, and other honors are not just reaching, so Dongfeng Fengshen's power also won the 2023 "China Heart" Top Ten Engine and Hybrid System Award, the appearance of these awards highlights the excellent performance of Mach electric hybrid in the power field, and has also won it wide praise.
However, it is not enough to have parameters alone, but it is not practical to do so, so in 2023, in order to verify the reliability and performance of the product, Dongfeng Fengshen also sent the Mach electric hybrid to Heihe City, Heilongjiang Province, an extremely cold realm of -40, for testing. In extremely cold environments, its reliability is not compromised at all, and this performance verification not only provides users with a more stable driving experience, but also sets a new benchmark for the application of new energy vehicles under extreme conditions. 
In the sedan camp, there is a Yixuan family racing car. With Dongfeng Mach power technology and strong champion chassis stability, the Yixuan family car successfully won the CEC annual championship. It needs to be said that before 2023, Yixuan Racing has become the only self-owned brand model to win the annual championship for three consecutive years in the CCTC field. This brilliant performance fully proves the outstanding performance of the Yixuan family cars on the track, and also brings more track genes to Dongfeng Fengshen brand models.
Adhere to the "younger", and create new ideas for cars
In terms of product launch, Dongfeng Fengshen adheres to the "younger" route while also improving consumers' understanding of new cars through various new ideas. For example, at the launch conference of the young people's "Fortune Creation God Car" Yixuan GS Mach Edition, Dongfeng Fengshen conducted a crazy and real product test on the new car through the inspection officer "Crazy Brother Yang" and the fancy skills of the national table tennis champions.
As for the products that are mature in the market, such as Haoji and Yixuan MAX, Dongfeng Fengshen brings more personalized choices to consumers by adding trendy and cool dark night car colors.
In the case of joint branding, Dongfeng Fengshen also gave different directions, but unlike other car companies and IP co-branding such as trendy brands, artists, animation, film and television variety shows, and cultural and creative institutions, Fengshen set its sights on the sea of stars and launched a new Haohan car with Kuaizhou-1A solid launch vehicle. This cooperation not only demonstrates Dongfeng Fengshen's courage and determination in innovation, but also brings new ideas and possibilities to the automotive industry.
As for the CTCC "Triple Crown" Yixuan, it is directly stationed in the Beijing Automobile Museum, and there is also a Dongfeng Mach engine that represents China's advanced technological strength. The donation and inclusion of "one car and one machine" officially opened the strategic cooperation between Dongfeng Motor Group and Beijing Automobile Museum. Taking this as an opportunity, Dongfeng Fengshen launched a new Yixuan Champion Edition at the same time.
Electrification transformation, starting a new energy journey
In the field of electrification, Dongfeng Fengshen is also actively deploying, through the launch of a series of blockbuster products and the research and development and application of new energy technologies, so that the brand has taken a solid step on the road of electrification transformation. This strategic move is not only in line with market trends, but also lays a solid foundation for the future development of the brand.
On the whole, Dongfeng Fengshen New Energy has made considerable achievements in technological innovation, product layout and market performance. In the future, with the continuous development of the new energy vehicle market and the continuous progress of technology, it is believed that Dongfeng Fengshen will continue to uphold the spirit of innovation and launch more excellent products to provide users with more convenient and environmentally friendly travel solutions.