CCTV Beijing, February 7 (Reporter Wang Jing) The Spring Festival of the Year of the Dragon is approaching, and the popularity of "dragon elements" in various markets has risen, and the sales of dragon puppet pendants, dragon-shaped hanging lights, dragon-themed toys and other goods are booming.
The Spring Festival is the traditional peak season for consumption. According to the news released by the China General Chamber of Commerce, China's retail prosperity index in February was 512%, up 03 percentage points. According to expert analysis, February coincided with the Spring Festival holiday, and the number of people returning to their hometowns increased, helping the sinking consumer market to be active. In addition, the "main engine" of Spring Festival consumption will drive China's economy to continue to improve.
On February 6, in Beijing, as the Spring Festival approached, many citizens came to Caibai to buy gold jewelry for relatives and friends.
Spring Festival consumption highlights the theme of "domestic trendy products".
In the largest agricultural and sideline products logistics park in Guizhou Qiandongnan Miao and Dong Autonomous Prefecture, large delivery trucks, incoming small trucks, and citizens' shopping carts are flowing endlessly.
At the press conference of the State Council Information Office on February 6, the relevant person in charge of the Ministry of Commerce said that China's Spring Festival consumption is showing a new trend, and healthy New Year's goods such as sugar-free pastries and health care gift boxes are becoming more and more popular.
The relevant person in charge of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce said that with the changes in the lifestyle of the people, the demand has also changed, and China's consumer market has shown many new characteristics, which are more distinctive when the Spring Festival is approaching.
For example, the pursuit of green health is increasing, the sales of sugar-free cakes, health gift boxes, low-fat snacks and other goods are growing rapidly, and green products and services such as energy-saving home appliances and low-carbon travel are popular. Another example is that the demand is more personalized and diverse, and catering companies have launched special services such as dine-in reservations, home delivery, and in-store pick-up. The options for going out for leisure vacations are also becoming more and more diverse, such as skiing in the north, surfing in the south, city walks, etc.
For another example, the cultural characteristics are more obvious, domestic products, national tide, and national rhyme products have become the "new favorite" of consumers during the Spring Festival of the Year of the Dragon, and the new products of the "dragon" element trend are very popular, and the atmosphere of traditional cultural consumption such as visiting the market, appreciating flower lanterns, and watching performances is also becoming stronger. In addition, floor scrubbers, dishwashers, and smart door locks have become the "new three" of home life, and smart watches, wireless headphones, and smart glasses have become the "three-piece set" of wearable devices, and people are more interested in technology and intelligence.
The relevant person in charge of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce said that the most distinctive festival characteristics of the Spring Festival of Chinese are family reunion and warm gathering, and the characteristics of the festival are to focus on New Year goods, New Year gifts and New Year flavors. In line with the people's consumption wishes, the Ministry of Commerce has launched festival scenes such as winter ice and snow, Laba national tide, joyful Lantern Festival, and spring rejuvenation, and guided the competent departments of commerce across the country to create a joyful atmosphere for welcoming the New Year and celebrating the New Year.
On February 6, on the various jewelry stalls in the central square of Yongxin County, Ji'an City, Jiangxi Province, Spring Festival ornaments such as red lanterns, New Year paintings, Spring Festival couplets, and Chinese knots were favored, and there was an endless stream of citizens who came to buy.
The active holiday economy is the main reason for the increase in the industry index.
Ehime jelly oranges, Dandong strawberries, Chilean cherries, Jiangsu Taihu hairy crabs, ......In Beijing's Xinfadi market, gourmet fruits and vegetables from all over the country have been put on the shelves.
Sheng Qiuping, Vice Minister of Commerce, said that with the growing flavor of the New Year, major shopping malls, supermarkets and online platforms have ushered in sales peaks. In late January, the Ministry of Commerce focused on monitoring the sales of retail enterprises increased by 19 percent month-on-month9%。In January, the sales of key monitoring e-commerce platforms increased by 20% year-on-year.
Combined with the characteristics of Spring Festival consumption, the commerce department launched a month-long national online New Year Festival on January 18, which is the first of 12 key activities in the 2024 "Consumption Promotion Year", focusing on activating the Spring Festival consumer market.
The relevant person in charge of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce said at the press conference that around the three new types of consumption of digital, green and health, all localities have carried out the three major "New Year Renewal" themes of home furnishing, national tide and scene, and held three special topics of "digital business to welcome the Spring Festival" of industry, agriculture and trade, and organized more than 300 supporting activities.
According to the data, in late January, the Ministry of Commerce focused on monitoring the sales of retail enterprises increased by 19 month-on-month9%。In January, the sales of key monitored e-commerce platforms increased by 20% year-on-year.
Beijing: More than 800 Chinese New Year cultural and tourism activities invite citizens to "come to Huairou for the New Year".
Outbound travel has become a new highlight of this year's Spring Festival holiday.
When talking about the phenomenon of Harbin cultural tourism "out of the circle" this winter, the relevant person in charge of the Ministry of Commerce said that factors such as high-quality and efficient first-class services and the warmth and enthusiasm of all citizens have triggered a two-way rush and exchange between the north and the south.
The relevant person in charge of the Industrial Development Department of the Ministry of Culture and Tourism of the Ministry of Commerce said that Harbin's hot "out of the circle" has also brought some enlightenment to the work of cultural tourism in various places: adhere to the supply and demand of both ends, not only to expand the supply of high-quality products to meet the consumption needs of the masses, but also to comply with the consumption needs of the masses and innovate products and services; At the same time, the overall planning and integration of the promotion should not only establish and improve the working mechanism, but also consolidate the cultural and tourism policy system guarantee system.
Talking about the concept of sharing between the host and the guest, the person in charge said that it is necessary to organize and mobilize the citizens to show warm hospitality, and to guide the majority of tourists to embody the style of civilized tourism, not only to promote good products, but also to promote good citizens and good tourists.
In addition to domestic travel, there are eight days of Spring Festival holiday this year, which also makes outbound travel a highlight of this year's travel.
So far, China has achieved full visa exemption with 23 countries, including Thailand, Singapore, Maldives and the United Arab Emirates. China has concluded visa exemption agreements with 157 countries covering different passports, and has reached visa simplification agreements or arrangements with 44 countries. More than 60 countries and regions have granted visa-free or visa-on-arrival convenience to Chinese citizens.
Experts said that the "gold content" of Chinese passports is getting higher and higher, and at the same time, optimizing visa policies and promoting personnel exchanges between China and foreign countries will bring more opportunities for deepening friendly exchanges and mutually beneficial cooperation between China and foreign countries.
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